Robert Brady is the founder/PPC wizard of Righteous Marketing. He is a Google Partner, BingAds Accredited Professional and certified with Marketing Experiments for Online Testing and Landing Page Optimization. He has worked with a variety of different companies ranging from a small grass-fed beef grower in Idaho to large B2B SaaS companies. He currently resides in Idaho Falls, ID and can often be found skiing, mountain biking, or playing ultimate frisbee in the park.
Today on Digital Marketing Radio we discuss the following:
- What’s the best way to get started with LinkedIn advertising?
- Where to ads appear on LinkedIn, and what targeting options are available?
- What are the common mistakes made when advertising on LinkedIn?
- What makes LinkedIn unique compared with other pay per click networks?
- Can LinkedIn work for any business, or is it just appropriate for a B2B business?
- Where do ads appear on LinkedIn and what targeting options are available?
- What kind of click through rate might an advertiser expect from LinkedIn advertising?
- How much traffic can you actually drive to your site from LinkedIn ads?
- What kind of targeting options are available?
- What is the easiest way to get started with LinkedIn advertising?
- What are the biggest mistakes that businesses make with advertising on LinkedIn?
- How might LinkedIn advertising improve over the next year?
- The challenge with timing your ads on LinkedIn
Some of the key answers shared on today’s episode…
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business?
Excel [PPC tools]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Adobe Media Optimizer [Conversion tracking]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Really know who the right person is. Define that person not just by keywords, but know their interests, their job title, what kind of companies they work for. You’ve really got to know who you’re trying to get in front of, and have a very accurate picture of who that person is – that way you can make sure that you’re getting your stuff in front of the right person.