Today I’m joined by a man who has been quoted in The Wall Street Journal and the Washington. He’s been editor of a site covering the business of domain names for over 10 years now. Welcome to DMR, Andrew Allemann. [You can find Andrew over at DomanNameWire.com.]
On this episode of Digital Marketing Radio we discuss how to choose a domain name for a website, with topics including:
- Is a .com always best?
- I was on your website DomainNameWire.com today and I was impressed at the interaction that you have in the comments – you seem to have more comments on your blog that on social media – is that something that you try to encourage?
- What makes a good domain name for a website?
- What are the biggest mistakes that people make when selecting a domain?
- If the .com isn’t available, is it a good idea to try to think of a different brand name?
- What about these new domains like .agency or fashionable domains like .me – what are the pros and cons of selecting one of those?
- What are your thought on the future of the web – will it still be essential to have a great domain when some businesses make all their revenue through Amazon or apps?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
DomainTools.com [Domain information service]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Prototyping on Paper [iOS app for prototyping]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
When you pick out a domain name, make sure if you tell someone that name, they can understand how to spell it, and how to say it back to you.