Today I’m joined by someone who’s worked as a digital marketing expert, both in-house and agency-side for a number of different companies. And when he’s not working in his regular job, you might be able to find him being a casual tour guide based in Melbourne, Australia. Welcome to DMR, the Head of Digital at ‘ID Collective’, Ben Oliver.
On this episode of Digital Marketing Radio we discuss whether it is possible to be a great digital marketing generalist with topics including:
- We’re talking about whether it’s possible to be a great digital marketing generalist today – or whether you need to specialise – what are your thoughts on that?
- You say that social media marketing and content strategy are your areas of strengths – should every digital marketing generalist have one or two specific areas of focus?
- How did you decide on what areas to focus on?
- Talking about your areas of focus – social media marketing and content strategy – what’s working for you at the moment and why?
- How do you start to plan a content strategy and social media campaign?
- Apart from listening to Digital Marketing Radio 🙂 how do you stay on all the latest trends and how do you know if you are following the right advice?
- What would you advise to a digital marketer getting started today? What things should they focus on?
- And what are your thought on how digital marketing teams will be structured in the future?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Microsoft Excel [Spreadsheets & data analysis]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Mavrck [Identify & activate micro-influencers]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Keep learning. Set yourself the goal of doing one additional training course per year. And try and do it in something that you’re not familiar with. Try and do something that is just a bit outside your ‘wheelhouse’. Not to say that you’ll need to become an expert in it. But at least you’ll be able to speak the language of those particular experts. Dedicate an hour in your day where you can sit down – and dedicate that to growing your mind on what’s happening.