How to grow your business faster with Facebook – CHRIS SMITH | DMR #160

Today I’m joined by a ‘USA Today’ bestselling author. He’s a man, who’s founder of a digital marketing and sales coaching company that helps businesses grow faster.  Welcome to DMR, Chris Smith. [You can find Chris over at Curaytor.com]

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How to grow your business faster with Facebook - CHRIS SMITH
How to grow your business faster with Facebook – CHRIS SMITH

On this episode of Digital Marketing Radio we discuss how to grow your business faster with Facebook, with topics including:

  • What are you finding to be some of the most effective sources of traffic at the moment?
  • Is that for most types of business?
  • What’s the difference between an effective Facebook Ad and one that doesn’t work so well?
  • And what kind of landing pages are working well for you at the moment?
  • What else are successful businesses doing to enhance their lead conversion rates at the moment?
  • And you’re also a fan of “inside sales”. How would you describe “inside sales” for anyone who hasn’t come across the that term before?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Facebook Ads [Pay per click advertising]

Follow Up Boss [Lead management for the Real Estate industry]

Slack [ Team Communications]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Sidekick [Email open & click tracking]

Yesware [Analytics for salespeople]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

You can go all-in with Facebook. You can use a Page, and Groups and your Profile and Ads, and Videos and Live and Messenger and you don’t have to be a jack-of-all-trades. If you never used Snapchat, Instagram, Google Plus – any of those other social networks for the next 2 to 3 years, you went all-in on Facebook, your business will be just fine. And I believe Facebook is the Internet. It’s the best CRM of all time. It’s the best ad-targeting of all-time. And right now my friends, it’s the lowest cost it will ever be.