Today I’m joined by a UK digital marketer with a passion for digital communications. He’s currently an SEO account manager based in Yorkshire, England. Welcome to DMR, Dan Taylor (@danny_taywitter). You can find Dan over at KeywordsAndJargon.com
On this episode of Digital Marketing Radio we discuss why everyone is ignoring your content, with topics including:
- Why do so many content marketers struggle to get traction with their content?
- What are a few of the biggest mistakes that you see people making?
- Is it getting more difficult than it used to be?
- What is the right way to do it?
- Is it necessary to pay to play in 2016?
- What does the future of content marketing look like?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Canva [Online image design made easy]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Huballin [Generate content marketing topic ideas]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Invest time into looking into your analytics data and learning what your audience is actually saying back to you. If you’re putting out a load of Facebook posts and they’re getting good engagement in terms of ‘Likes’, yes that’s good – but if it’s the same people that are liking it every single time, your actual reach isn’t growing. Look at what pages aren’t performing on your blog. See what keywords you come up for in Search Console. Invest time in creating and maintaining good content.