Today’s guest has been featured in Forbes, Superfast Business and Marketing Optimization TV – I’ve been on Marketing Optimization TV with Alex too! My guest has built up a popular email marketing podcast, The McMethod, with over 200,000 downloads to-date and he’s also founder of his own ecommerce email marketing agency. Welcome to DMR – John McIntyre. You can find John over at ReenGager.com.
On this episode of Digital Marketing Radio we discuss how can e-commerce stores take advantage of email marketing, with topics including:
- Why focus on helping ecommerce stores?
- What is specifically different about email marketing for ecommerce?
- Is it essential to use a 3rd party service like Sendgrid for transactional emails?
- How do you use email to increase customer spend?
- Is it important to personalise email newsletters based upon a customer’s product interest & if so, how do you do it?
- Where are the biggest lost opportunities that many businesses are missing out on when it comes to email marketing?
- Are there certain ecommerce platforms that make it easier to integrate email marketing?
- Is there any other method of communicating with customers such as text messaging or social media that is increasing in importance or can you see email remaining King for the remaining future?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Get Drip [Marketing automation]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Active Campaign [Marketing automation]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
When I think about the last 3 or 4 years of doing this and playing this game, I think that the biggest thing that would have changed everything else would have been sticking with stuff. And not just sticking with one business, because I’ve stuck with one business for the past 3 years. Not just sticking with one business, but with sticking with one project within the business. If it’s not working for you within 3 months, the problem isn’t you. The problem is that you just haven’t figured out how to make it work yet. And the solution then is not to go and try something different, it’s to keep on working on that thing and feel the pain of failing at it, of having to grind, just like everyone else does, feeling that you’re not as smart as you like to think you are.