Today I’m joined by a man who’s leveraged his passions for tech, learning, and helping others to launch and grow a company that now employs more than 20 people, helping his customers grow thousands of different Amazon businesses. Welcome to DMR, Casey Gauss. [You can find Casey over at Viral-Launch.com.]
On this episode of Digital Marketing Radio we discuss how to sell on Amazon, with topics including:
- Why is Amazon the platform that you chose to focus on?
- What kind of products sell really well on Amazon?
- What’s the difference between a successful Amazon seller and an unsuccessful one?
- What are the most important elements to think of before you launch your products?
- What about traffic driving? What are some of the most effective ways to drive high-converting traffic to an Amazon listing?
- Is it possible to build a list and maintain a relationship with your customers?
- What can digital marketers learn from selling on Amazon and apply to other platforms?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Gmail, Google, YouTube [Google suite]
Glip [Team messaging – competitor to Slack]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
CoSchedule [Marketing calendar]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Be willing to delay gratification. So many of my friends from High School just went off and started working those jobs where they’re making $15 or $15 per hour because it sounded very good instead of going the college route and doing something better for themselves. It hurts to see. Had they just delayed that gratification four more years, I think they would have been a lot happier and been able to contribute to society a lot more. The same is true in my business. There’s definitely routes that we could take that would be more profitable right now, but wouldn’t have nearly the same long-term.