Keith Keller has appeared on numerous radio shows, teleseminars, webinars and Google Hangouts across the US, Canada, Europe, and Australasia. He is known as the Global Twitter Marketing Specialist. You can find him over at KeithKeller.com.au.
Today on Digital Marketing Radio we discuss how to use Twitter for marketing, with topics including:
- How has Twitter marketing changed over the past few years?
- Should Twitter be an important part of the social media marketing mix for all businesses?
- And what other social networks are on the rise in 2015?
- Are there any types of businesses that shouldn’t be using Twitter?
- Does Twitter work for local businesses?
- What doesn’t work on Twitter?
- What is spamming on Twitter?
- What is the most effective day of the week to Tweet?
- What format of tweets work best?
- What is the most important part of Twitter in recent times?
- Why including images in Tweets can help you to stand out from the crowd
- How SoundCloud can help you with your Twitter marketing
- How might Twitter change in the future?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
BufferApp [Social media scheduling software]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Snip.ly [Link shortening and content sharing service]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Twitter is awesome, and I’ll stand by that. But it’s part of the social six. And it’s part of an evolving and ever-changing social media space. You’ve got to take them somewhere. Twitter is only relevant if it’s going somewhere. I would suggest – either work diligently on an email marketing list or make sure that you’ve got a lovely blog or website that’s yours your domain, what I call your home base. Twitter and Pinterest and Instagram are wonderful – but you’ve got to take them somewhere. So my number one takeaway is don’t rely on social media. Only use it as a traffic generator to bring them back home.