Today’s guest describes himself as a consultant, a storyteller and a builder. He’s also the Entrepreneurship Director of NEXT High School in Greenville South Carolina and one of the co-founders and original architects of The Space – an entrepreneurship programme at Wofford College. Welcome to DMR, Jeremy Boeh.
On this episode of Digital Marketing Radio we discuss the art of storytelling in marketing, with topics including:
- Is it important for every marketer to understand the art of storytelling?
- How would you define being a good storytelling marketer?
- What would you say makes a good story?
- What’s the starting point if you want to weave a better story about your brand?
- What are one or two examples of brands that do storytelling really well?
- I’m sure that you can do storytelling the wrong way as well – what are some of the pitfulls to avoid?
- Where do you incorporate a good story into your content – do you need to weave your story into all types of content like your site and emails or is it best just to use your blog and social media to do your storytelling?
- How do you measure the ROI of storytelling?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
HootSuite [Social media management]
The entire Google Apps system
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Periscope [Personal broadcasting tool]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Understand that IMPACT should be at the beginning of everything you do. Hustle over recognition and impact over everything. If you’re making an impact, the end result should be that you’re improving people’s lives and not how much money you’re making from it.