I’m joined by a man who bought his first paid traffic back in the year 1999. Since then he has worked with over 1000 companies around the world and spent in excess of $200 million on traffic. Welcome to DMR, Jim Banks. [You can find Jim over at SpadesMedia.com.]
On this episode of Digital Marketing Radio we discuss how pay-per-click advertising has changed over the years, with topics including:
- Is there anything that your 1999 self would recognise about Pay-Per-Click Advertising today?
- Have there been gradual changes since then, or can you pinpoint particular key events since then that have radically changed the way that paid advertising is done?
- What are the most common paid advertising mistakes that you see businesses making today?z
- For Pay-Per-Click Advertising today, if you could choose one platform other that Google to advertise on, what would it be?
- Are there any other platforms where the cost is quite low for the opportunity today?
- You travel a lot speaking at conferences. Why do you do that and what do you get out of it?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Hubspot [Marketing automation software]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Xero [Accounting software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
No one paid channel works in isolation. You can’t just do Facebook on its own. You can’t do AdWords on its own. You can’t do Bing on its own. You need to join the dots between them because people move around. We use a lot of remarketing, and people will start a journey on Facebook, then go to Google, then back to Facebook, then onto Bing and so on. we just need to make sure that we’re always there.