Today I’m joined by a public speaker, a certified Google Trainer, and a published business author. He’s the co-founder of a digital marketing agency based in Brooklyn, New York. Welcome to DMR, Joe Apfelbaum. [You can find Joe over at AjaxUnion.com.]
On this episode of Digital Marketing Radio we discuss how to sell digital marketing services, with topics including:
- Can you sell digital marketing services using just digital marketing, or do you have to go face-to-face instead?
- What are the common mistakes that agencies use when trying to sell their services?
- What successful selling tactics have changed over the past few years?
- What kind of things are prospects looking for now?
- How do you differentiate yourself from the competition?
- How have your services changed over the years?
- Are clients looking to take different roles in-house now?
- What will agencies look like in a few years time?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Basecamp [Project management]
Active Collab [Project management]
Zoho Projects [Project management]
Hubstaff [Time tracking software]
Zoho CRM [Customer relationship management software]
Salesforce [Customer relationship management software]
Pipeline Deals [Customer relationship management software]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Marketo [Marketing automation software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
If you’re a business owner. If you own an agency or any business – if you’re a consultant and you’re looking to grow, have a plan. A very specific plan. Have intention. Go out get a mentor, get a coach – and have them help you execute on the plan. If you’re just all over the place and you’re trying to get there as fast as possible, and you’re not sure where you’re going, you might get somewhere else. So the number 1 takeaway is have a clear plan for 2017. There’s just over 100 days left until the end of the year. So now is the time for you to set the plan. What is the exact amount of clients that you’re going to have? What is going to be the exact type of product or service that you’re going to offer them? How are you going to get them, and who are you going to use to help you get them? And then go out and execute.