Today I’m joined someone who walked away from her global marketing strategy role at Microsoft in 2012 to help entrepreneurs and small business owners tame their marketing monsters; and design results-based strategies that actually work. Welcome to DMR, Michelle Evans (@michellelevans). [You can find Michelle over at michellelevans.com]
On this episode of Digital Marketing Radio we discuss how to grow your business by being a guest on other people’s platforms, with topics including:
- No regrets about walking away from Microsoft?
- One of the marketing methods that you’re finding to be particularly successful at the moment is what you call “guesting” – what do you mean by that?
- What are the different types of “guesting” that work best at the moment?
- Where does someone find “guesting opportunities”
- How do you prepare for a guest opportunity?
- And how do you turn these guest appearances into actual business?
- I’m starting to get a few requests to guest on Digital Marketing Radio – how do I tell between someone who wants to offer value, and someone who just wants to promote something?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Basecamp [Project management software]
Less Annoying CRM [Customer relationship management software]
Typorama [Text to graphics for social media]
Legend App [Text to graphics for social media]
Rev Recorder [Smartphone dictation recording app]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
WebinarJam [Webinar software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Figure out what ‘guesting’ platform is the right one for you. And start making those connections and getting those opportunities to get out and connect with the host, with the audience and really sharing what you have to share in your message.