Today I’m joined by a man whose work has been recognized by Forbes, Advanced Photoshop Magazine and Photoshop Creative Magazine. He’s a creative entrepreneur with 10 years commercial experience in design and marketing. Welcome to DMR, @robertoblake. [You can find Roberto over at RobertoBlake.com.]
On this episode of Digital Marketing Radio we discuss how to grow your audience on YouTube, with topics including:
- You’ve got 90,000 subscribers and loads of videos with tens of thousands of views. What’s your secret?
- Do you have to produce beautiful videos to be successful?
- When did you start on YouTube?
- What kind of videos tend to get the most views?
- Do you promote your videos much after you publish them?
- What kind of call-to-action do you have?
- Has YouTube changed much over the past couple of year?
- How do you think YouTube will continue to evolve?
- Are there other video networks starting to compete with YouTube?
- Is producing videos for YouTube quite different from hosting a live event?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
The Adobe Creative Suite [Design and creative editing software suite]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Post Planner [Social media scheduling software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Respect the relationships which you have. Whether it’s with your customers, your clients. Whether it’s with the people you work with or the people in your employ. Or the audiences that you want to build. If all of your actions are dictated by creating value for other people – creating something awesome, putting it out there because it will help or benefit other people beyond you – beyond putting money in your pocket, beyond giving you what you want in ROI or vanity metrics or whatever it is. Good intentions ultimately matter. And I’m not saying that from a rose-coloured glasses perspective. I’m saying that as human beings, if you don’t have good intentions towards us, we will see it eventually. And we will make a decision with our wallets. We will teach you the same painful lesson that Blockbuster learned. When you don’t create a good experience for us, we will teach you the same painful lesson that companies have when their top talent quits and goes to the competition. We will teach you those same painful lessons if you do not respect your audience, your viewer-ship, your family, your employees, your clients, your customers. They make you what you are. The network that you have is some of your greatest value and if you treat people poorly, you treat them unintelligently, you show that you’re only in this for yourself and what you can syphon from them – they will see through it and they will cut you off at the knees and you will have nothing. So, if you want to grow an audience on YouTube, you want to build a business, respect people and respect human beings. Start thinking about returning on the relationships. Think about what you can give and stop just thinking about how to make as much of a quick buck as possible, or how to get a quick view, or how to fake it until you make it or do a scam. Be more than willing to let good intentions and the respect of a relationship prepare you to deliver on the hard work that success and creativity demands from you.