Today I’m joined by a man who build a brand – Learning People – from an unknown entity into one of Europe’s largest online training providers. He’s now set up his very own digital marketing consultancy based in Brighton, England. Welcome to DMR, Steve Linney. [You can find Steve over at eMRKTNG.co.uk.]
On this episode of Digital Marketing Radio we discuss using psychology to build a great website, with topics including:
- Why do you need to be thinking about psychology when building a website?
- How do you know about the thought process of your users?
- Are you a fan of talking to potential website users before a website is built?
- Can you think of an example of a really well designed website from a psychological perspective?
- Does this psychology of users change depending on how they’re viewing your site (mobile / desktop etc) – and if so, how do you deal with that?
- What kind of things really put people off when they’re visiting as website?
- Has the expectations of users changed as technology has changed?
- How do you future-proof website design, so it will still look good in 2 or 3 years time?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Evernote [Digital note-keeping]
Asana [Task management for teams]
Dropbox [File storage and sharing]
Google Docs [Online document creation and sharing]
Adobe Creative Cloud [Online creative software]
Adobe Experience Design [Wireframing]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Attribution software / better analytics
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Understand your audience and have that meaningful connection with them. Don’t just go for the sale at any cost. Create a website that caters towards a need and answers a question. Create content that people really want to digest and share with people, and if they love your content, they’ll love your brand – and then they’ll want to purchase from you, and they’ll want to keep on coming back as well. Understand your audience, meaningful connections and long-term relationships.