Digital Marketing in 2017

VIDEO & LIVE STREAMING – Chapter 12, ‘Digital Marketing in 2017’ | DMR #193

Episode 193 of Digital Marketing Radio features ‘Video & Live Streaming‘, chapter 12 from ‘Digital Marketing in 2017‘. Get your copy of the book over at

Since early 2015, live instant video broadcasting has grown exponentially. Services like Meerkat, Periscope and more recently Facebook Live have enabled anyone with a smartphone to broadcast live whatever they’re doing, wherever they happen to be.

But just because it’s easier to broadcast and publish video, should every business be involved? And if you are going to participate, what are the best ways to get involved? And what are the pitfalls?

Digital Marketing in 2017

75) Emotional intelligence & video – Saija Mahon

Saija Mahon, Founder/CEO at Mahon Digital believes that it’s very important to know how your emotional intelligence fits into your overall digital marketing strategy as well as your video strategy.

Saija says: It’s really important that as brands, or for the clients we have, that the stories we are trying to promote comes across in a meaningful way.

“Within digital marketing it’s often all about data, big data and crunching numbers plus Excel sheets and working with tools.

“But sometimes we forget that behind all of those numbers, there are people who want to buy from our clients or from us. We therefore need to remember their emotions as well.

“The way to do that is focusing on video, which is a great opportunity for all advertisers and [agencies] as well.

“A YouTube channel is a great way to improve personal branding for free. And really get that personal message or brand message going, and start to develop your story, getting that story across to people.

Read more in the book – get your copy of ‘Digital Marketing in 2017‘ over at