We all know that content marketing is an essential part of today’s marketing mix – but there are so many different forms of content –

When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube’s seen the same exponential

Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates? Maybe it’s time to

Have you ever had to write web copy and caught yourself sounding like a used car salesman? Maybe you haven’t had that much experience at

I remember back in 2008 when I started working full-time in a digital marketing role. It was a techie role that liaised with techies –

SEO’s changed a lot over the years.  And no – it’s not dead yet! It’s not going to die 😃 It’s still very important for

Have you ever wondered what it takes to build a highly engaged community? To build a group of like-minded souls who are passionate about similar

How efficient and effective is your e-commerce marketing automation? Are you delivering email at all the right moments? And how effective is your messaging? Those

How is your LinkedIn lead generation going? Are you actively trying to generate leads on LinkedIn? Or do you just view LinkedIn as a serendipitous

Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform? If not, and you’re spending

How do you launch your new product in tech? Do you run a big virtual summit, partner with similar brands or spend big bucks on

It’s common to have SEOs and social media experts in digital marketing teams. But unfortunately it’s also too common to have SEOs and social media