Category Archives: Podcast

Digital Marketing in 2019

ANNOUNCEMENT: “Digital Marketing in 2019” livestream series

This is an announcement of “Digital Marketing in 2019”, a new livestream series that will be happening during the month of December 2018. Listen for full details!

The whole livestream event will be available for you to watch online for free –
you can get the full details via the Facebook Messenger app.

To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience!

So what exactly is “Digital Marketing in 2019”?

You may remember me having over 100 digital marketers on a livestream a couple of years ago.

This time I’m partnered with 5 marketing software and training companies to deliver the livestream – namely Hubspot Academy, Buzzsumo, SEMrush, MobileMonkey and AVADO.

There’s going to be 5 parts to this livestream series, each delivered on separate days from the 3rd to the 7th of December.

120 of the world’s leading digital marketers are taking part – including  – to read some of the list…

Larry Kim, Aleyda Solis, Joel Comm, Purna Virji, Marcus Sheridan, Amy Landino, Andrew and Pete, Andrea Vahl, Mike King and Rebekah Radice – all sharing sharing their number 1, actionable digital marketing tip for 2019. However, to be honest with you I feel bad about just mentioning a few names! There are so many knowledgeable digital marketers that are going to take part, you do not want to miss a minute of it!

Check out the intro video and get the details via Facebook Messenger over at
DigitalMarketingRadio.com.

I really hope that you can watch at least one of livestreams – it’s going to be phenomenal!

Are These the Top 10 EVER Digital Marketing Radio episodes?

Are These the Top 10 EVER Digital Marketing Radio episodes? | DMR #225

I’ve been hosting DMR for more than 3 years now. And in that time I’ve had the privilege of interviewing many of the world’s leading digital marketers right here on this very podcast. I’ve had a lot of fun, learned a lot, and built some great relationships. BUT – this could be the last episode!

Are These the Top 10 EVER Digital Marketing Radio episodes?

Are These the Top 10 EVER Digital Marketing Radio episodes?

There comes a time when your life gets busy, that you need to make some tough decisions when it comes to priorities – and I’m afraid that this means that I’ve decided to pause recording new episodes of DMR.

It could be that I start recording again in a few month’s time, or it could be that the show as we know it doesn’t return. Or it could even be that a listener decides to make me an offer to buy the whole show. However, whatever happens in the future, I’ll certainly be taking the next few months off to focus on other things.

Of course I’ll still be be keeping busy online – if you’re a professional marketer or a podcaster, please add me to your LinkedIn network – I’ve got the /DavidBain profile. Of course you can always follow me on Twitter @DavidBain.

But, I don’t want to leave with a murmur – I want to highlight some of the outstanding content that my previous Digital Marketing Radio guests have already shared. And I’d like to encourage you to browse the back catalogue of episodes too.

So on this, episode 225, and possibly the final episode, I’d like to highlight 10 previously published episodes that jump out at me as being particularly special.

In order of publication – from oldest to most recent – here are the 10 episodes – for different reasons – that stood out for me.

  1. DMR #16: Amy Schmittauer – What does great video content marketing look like in 2014?
  2. What is word of mouth marketing? – SAUL COLT | DMR #70
  3. Social Signals SEO – LUKASZ ZELEZNY | DMR #96
  4. Personal Branding: Why Ugly Never Wins and what to do about it – PHIL PALLEN | DMR #121
  5. Monetizing Yourself – NATALIE SISSON | DMR #124
  6. Antifragile Marketing: How to Grow your business in uncertainty – MARK TRAPHAGEN | DMR #129
  7. How to grow your audience on YouTube – ROBERTO BLAKE | DMR #146
  8. SEO in the Year 2020 – RAND FISHKIN | DMR #148
  9. Social Media Advertising Today – LARRY KIM | DMR #166
  10. How to Sell Digital Marketing Services – JOE APFELBAUM | DMR #171
How to Market a Book on Amazon – DAVE CHESSON

How to Market a Book on Amazon – DAVE CHESSON | DMR #224

Today I’m joined by an online entrepreneur specializing in book marketing. He’s worked with New York Times bestselling authors like Ted Dekker, and the book marketing team of L.Ron Hubbard – plus also, online writers like Pat Flynn and Jeff Goins. Welcome to DMR, Dave Chesson. [you can find Dave over at Kindlepreneur.com.]

How to Market a Book on Amazon – DAVE CHESSON

How to Market a Book on Amazon – DAVE CHESSON

On this episode of Digital Marketing Radio we discuss how to market a book on Amazon, with topics including:

  • You have a very varied background to put it mildly, how did you get into book marketing?
  • I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders – what are some of the important things to consider from that perspective
  • How should you start out – do you suggest exploring a topic with an audience before starting to write a book
  • At what stage in the process do you consider book marketing?
  • What are the essential elements to include in a book marketing plan?
  • How does marketing a Kindle book differ from marketing a physical copy book?
  • I’m sure that there are thousands of books that are published every week that are great – but only sell a few copies – what are the biggest mistakes that these authors are making?
  • How is book marketing likely to change over the next couple of years?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Ahrefs [SEO competitor research software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Infusionsoft (or Confusionsoft as Dave says!) [Sales and marketing automation]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Focus on one particular traffic generating source, and master that. My regret was that I didn’t just stick with Facebook ads, but luckily when I chose SEO that became my focus. And every point, type, version of my business has always utilised that one skill. And that’s what’s allowed me to single-handedly be successful as I’ve moved forward.

How to Acquire High Quality Links in 2017 – JAMES NORQUAY | DMR #223

Today I’m joined by a man who has over 10 years’ experience in competitive SEO & content marketing verticals. He formed his own agency in 2012 and currently works with companies across Australia, Asia, Europe and the USA. Welcome to DMR, James Norquay. [You can find James over at ProsperityMedia.com.au.]

How to Acquire High Quality Links in 2017 – JAMES NORQUAY

How to Acquire High Quality Links in 2017 – JAMES NORQUAY

On this episode of Digital Marketing Radio we discuss how to acquire high quality links in 2017, with topics including:

  • Why didn’t you use the term ‘build links’?
  • Are links still absolutely critical to organic success in 2017?
  • What are some examples of great links you can acquire in 2017?
  • Is it wrong to buy links?
  • Do you need to be building links all the time or can you stop after a while?
  • Do nofollow links provide any value?
  • What linking activities used to work, but no longer work in 2017?
  • Are there linking activities that work in Google Australia but not in Google USA?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

SEMRush [Keyword analysis]

Screaming Frog [Site audits]

Ahrefs [Link monitoring]

Tenon.io [Accessibility testing]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Meltwater [PR tools]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

You just want to focus on doing quality work because it’s like we say to clients – we do quality work, and we do the type of work that’s going to be here and still allowed in 5 to 10 years. Any type of work you do, you want to think about ‘how long is this strategy going to last’ and that’s why you want to think about high quality strategies that are going to last. Things haven’t really changed too much over the years, but the things is, ethical work has still stayed the same. Do things the right way. Don’t cut corners. Don’t do strategies where people say that this will get you ranking in 10 days. You really need to ask them how they are going to do that, because if they’re not telling you then they’re probably doing something that is not allowed and you’re going to end up with a manual penalty.

Honing the Customer Buying Process – KRISTIN ZHIVAGO

Honing the Customer Buying Process – KRISTIN ZHIVAGO | DMR #222

Today I’m joined by the first woman to sell machine-shop tools in the USA – and since then she’s been learning everything she could about tech and selling… welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.]

Honing the Customer Buying Process – KRISTIN ZHIVAGO

Honing the Customer Buying Process – KRISTIN ZHIVAGO

On this episode of Digital Marketing Radio we discuss honing the customer buying process, with topics including:

  • What aspects of that do you think many businesses are struggling with at the moment?
  • Why do you think that is?
  • What can we do better as businesses to pay more attention to the customer buying process?
  • What can marketers do better to provide buyers with what they’re looking for?
  • Content marketing is what a lot marketers are focusing on at the moment – how do we ensure that we’re producing content that helps the buyer process?
  • What are your thoughts on how sales and marketing can do to work more effectively together?
  • How has the customer buying process changes over the past few years and how is this likely to further change over the coming few years?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Teamwork.com [Project management software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Salesforce [If you have a programmer in your back pocket!]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

You can’t sell to people you don’t know. Really know your customer as well as you know your best friend or your family. Any guessing is fatal. It’s so expensive. It’s guaranteed failure. Guessing is guaranteed failure.