Hacking Outbound Sales at Marketing Agencies – FATIMA ZAIDI

Hacking Outbound Sales at Marketing Agencies – FATIMA ZAIDI | DMR #215

Today I’m joined by a lady who was named in Marketing Magazine’s top 30 under 30 marketers for 2016. She’s a chair for the Discover Your Personal Brand conference and the VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Welcome to DMR, Fatima Zaidi.

Hacking Outbound Sales at Marketing Agencies – FATIMA ZAIDI

Hacking Outbound Sales at Marketing Agencies – FATIMA ZAIDI

On this episode of Digital Marketing Radio we discuss hacking outbound sales at marketing agencies, with topics including:

  • Many marketers switch off when they hear the word ‘sales’. Is that a bad thing to do?
  • What does hacking outbound sales mean?
  • How different is that to conventional sales?
  • What are some of the effective sales strategies for marketing agencies at the moment?
  • What makes you a success compared with other people trying to do the same thing?
  • How do you measure your success?
  • What do you think stops others from being successful at the moment?
  • Tying it back to marketers and salespeople, what can they do to work more effectively together?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Nimble [CRM]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Hubspot [CRM / Marketing automation]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

[If you’re agency marketer] Don’t just market other companies. Also focus on marketing your own. Whether that’s through SEO, whether that’s through paid media, ads, internal campaigns, events, partnerships. Find a way to personally brand yourself and your company. Always get on people’s radars in creative ways.