What is automation in Google Ads and how does automation impact your paid search strategy? With Anu Adegbola | DMR #267

Full transcript:

David Bain
Digital Marketing Radio Episode 267. What is automation in Google ads? And how does automation impact your paid search strategy?

Bot
Digital Marketing Radio with David Bain.

David Bain
I’m David Bain. And this is Digital Marketing Radio with rendezvous or today’s modern marketing masters keeping you up to date with all the latest tools, tactics and trends, all the essential matters in digital marketing today. I remember using AdWords back in 2005 paying pennies for all the traffic I desired. All I had to do was select a target keyword phrase write a simple ad and click Publish. But the sad thing is 16 years later, 1000s of marketers are still treating Google ads in exactly the same way. So what is best practice and Google ads in 2021? How do you use scripts to automate your Google ads and how does this impact ad copy and the way it’s created? Joining me to discuss that is a lady who’s spoken at SM x the marketing meetup and hero comp. She’s host of the PPC chat roundup podcast and freelance PPC specialist at mind Swan Welcome to DMR and who adebola

Anu Adegbola
Hello David Bain lovely lovely to be here.

David Bain
Yeah great having you on oh you can find Andrew over at mind swaner.com so am i right in thinking that many marketers are using Google Ads just like his 2005

Anu Adegbola
probably, um, you know, I don’t want to start you know, guessing for people but yeah, probably To be fair, it’s some of the strategies that you hear that you know when when agencies moves move around a year especially I’m part of a great community especially on Twitter where we just discuss you know, some of the client tactics and some of the things we’re seeing from an agency that have moved from like a previous agency onto them and some of the things that they’ve seen they seen is being done in their accounts it’s it’s can be quite scary but to how people have not you know, switched on with the times they’re just letting Google do whatever with their accounts. And yeah, no you really need to be on top of of the accounts it’s not a set it and forget it channel, you really need to be on top of what’s happening how Google is managing your CPCs or add your which which keywords your ads are showing against and you know like frequency and you know, budget management there’s a whole very varied amount of things to be looking into.

David Bain
So what were a few areas of best practice that you’d like to highlight about Google ads in 2021

Anu Adegbola
so the best the one of the biggest best practices I would say is something I’ve already mentioned you know, it’s not a set it and forget it channel you know, when you set something up, especially those first few days are very key to really understand what you have done what you have put live you know, if you can but not too much and monitor try to even do live tests of you know, the ads that you’ve put up do a search of the keyword that you’re bidding on just to make sure that in a in a live setting into looking the way it’s supposed to a big thing that you know has started happening because Google are doing loads of out loads of updates towards automation especially automating things and you know, you need to be really careful as to what keywords what key terms that people are searching for that your ad is showing again, so you know, looking those Sq was it that needs to be done. As much as it’s painstaking it’s probably needs to be done a lot more often now than when we started out. So make sure you’re on top of those search query analysis. And budget management is also very important because that you know, that’s the biggest thing for a client they could say, Here’s let’s say 10k for this month, you know, do not it’s really important you don’t spend too much more but make sure you spend as close to the 10k as possible to 10k you know is ideal and then Google can some of these settings that you know that can kind of skew that update and you know, Google has got this new update of way it can spend up to two times your campaign budget campaign daily budget that you set it because obviously you want to make sure that that budget that you’re given last every single day of the month so there you go, great visibility of your ad so budget management budget tracking is a very big very big important part of the you know, paid search management and also just bad good relationships with the client. And this might sound a bit off like you know, you’re talking about paid search, what does the client have to do with it? You know, it’s it’s all about the ad copy as well, making sure the messaging is up to date because the client will able to feed into that knowing what the best messages are. Making sure that’s very related to what’s on the landing page. A metric that is useful, but I also say don’t focus too much on nearby metric as user is quality score, where it’s important to match keyword ad copy and the landing page. And with that, you’ll get highest quality keywords, you’ll get the best, better traffic for lower CPCs. So making sure you’re you have a keen eye on what’s happening on the landing page, knowing you know, having good communication with web developer, the web developer or the client, so that they tell you what’s going on. I mean, if you’re sending traffic to all of a sudden a landing page dies down because the you know, the web developer has changed something, you’re wasting the clients money, and at the end of the day, they might end up blaming you for that. And you want to make sure that doesn’t happen. So making sure you have that great crime relationship to ensure that when the traffic you’re driving to the site is generating the right conversions, the right leads is very important. I’ll say those are like my big top three

David Bain
at the moment. That’s great. A great summary there. So talking about Google, I did a quick Google search for the acronym that used Sq R. And that search query report, isn’t it?

Anu Adegbola
Yes, SQL is search query report. And to expand on, you know what it is. So whenever you set your keywords as to what you want, which which keywords your ads, you want to apply your ads when you want to show against, like what keywords you want to bid on what keywords you want to be in the auction for in the Google auction battlefield, I’ll call it. You can set it on different match types so that you don’t, you don’t necessarily need to set every variation of the keyword, let’s say it’s plural, or you know, a keyword that’s somewhat common misspelling that my people, my people have been might have for it, kind of thing. So you set maybe let’s what are called different match types. And it’s called that broad phrase and exact match types. And exact match type is supposed to be pretty much where like, the keyword you actually say you’re bidding on, it will show for your ad will show only for those keywords. And over time, Google has actually changed my opinion what exact really means and because it’s supposed to be the exact keyword, but it’s now more like plurals, and, you know, I’m getting very similar different order. So a really good one that I think of is milk chocolate and chocolate milk. But Google says according to intent, it will not show for that one because I’m like, exact match, actually, what is what you’re saying, if that what is different, is still going to show for it anyway, phrase is supposed to be a bit longer. So as long as the your keyword is in there, if someone searches for something that has your keyword in the middle of there, and add something to the end of it. Or before it’s let’s say your keyword again, is milk chocolate baby, say milk chocolate, Chicago, milk chocolate, London or milk chocolate, with not sore milk chocolate with something, your ad will still show against it, because that’s a phrase match. Now, when it comes to broad, it can be anything as long as it can be milk nuts, Chocolate, in a cake kind of thing that’s as broad as it could come in. And search query reports will then show you all those different variations of what people have searched, that matched your keyword because of the match type that you set it to be. And then you can then see all the different variations that your ad is showing against. Now you might then see all those variations on the go go, actually, some of these variations because of the match type. I’ve said, you know the variations of the keyword, I don’t want my ad to be showing against it. So you’ll set it as a negative, you’ll be like, okay, that, that that variation of my keyword, I don’t want my ad to show against it. And you can have that setting. And so the search query report is really good for doing that, to also get a bit more control. So actually makers with the search query report, you don’t know what the CPC or cost per click, what you’re actually paying per keyword is, you can then use it to get more control and actually be like, Oh, actually, there are some keywords in here that are variations that I didn’t think of that I want to have more control on what the cost is our added as a keyword that I want to bid on and definitely show against. And then that kind of informs what keyword you you continue to bid on and or what keyword that you definitely don’t want your ad to show against.

David Bain
We’ve used the word automation quite a bit. People have also heard of machine learning and AI. So a couple of parts of this next question. First of all, would you consider automation machine learning AI to be the same thing in terms of what you’re referring to In relation to Google ads, and secondly, I always thought that Google ads were moving towards the keyword list future, just trusting the machines not using keywords at all. Are we anywhere near there? Are we ever going to go there?

Anu Adegbola
Um, so first question is like automation machine learning all of that pretty much the same? No, I mean, you know, when you talk about like machine learning, that is how much data can the machine learn to make sure that it is making its right decision, and to do automation? Well, and then there is the kind of things of us automating certain tasks, and actually using like a script or language, a set of programming languages to be like, okay, there’s this task even do to do such query analysis, you know, there’s a script that allows you to automate and looks at that search query reports on a regular basis, you can set to be daily, weekly, that kind of thing. And then it will automatically go, these are the keywords that are relevant to your keywords, these other keywords are irrelevant, you know, and then you can be like, I’m going to decide to exclude them, or add them in. So that’s like a, I’d say, an adaptable, a, you know, human, you know, knowledge kind of like automating, that can be done that we do quite a bit with scripts. And it goes beyond search, query reports, as well as search, query analysis, but also into helping to do ad copy testing, helping to do competitive analysis, budget management, and the like. Now going into the question, are we going into the keyword lists, you know, kind of future, it was very interesting, because I’m part of this amazing like Twitter chat that happens every Tuesday where we come together, it’s under the PPC chat, handle anyone that wants to learn about PPC, I highly recommend that cheeky club there. But yeah, I really, it’s really great. We were chatting now yesterday about, you know, unpopular PPC takes or, you know, conspiracy theory kind of takes on that one, this one about Google moving towards a keyword list feature definitely came up? Because we do think so I’m definitely one of those

David Bain
people within what time period

Anu Adegbola
time period, I can’t say it’s literally finger in the air. I’d say within the next five years, I’d say maybe even less than that. Other people will argue, because yeah, they took away from us. And you know, it’s that whole such that such query, report search, query analysis, they, they took a, they keep messing with the visibility of which, what what we can see in terms of what our ads are showing against, which is quite annoying, because you’ll then see the stats of let’s say, the keywords that they’ll show you what their performances, and then you’ll see the stats of like, there’ll be this field of other other search terms. And you’ll see the stats are either good or bad. But because it’s just under the category of other, we can’t do anything about it. And some of those keywords will have conversions against them. And it’s a bit annoying that we can’t know that, because then we can’t, you know, be like, hey, actually, what are those key terms, maybe we need to be bidding more on those key terms. So that lack of visibility has been quite annoying. I think Google did a bit of listening and hearing us in terms of that respect, and gave us a bit more visibility. All the visibility is what we want. But I don’t think I don’t know where we’re going to get there. But I totally think there is the move towards automating everything. And even with writing ad copy, being able to choose what variation of messages that we can actually put that is getting very much automated in from next year will only be able to create responsive search ads where we just give Google let’s say about nine to 15 variations of headlines for variations description lines, and they will use their machine learning or their automation to choose what order they’re going to show let’s say two or three headlines and two description lines. We’re not going to be able to create a text ads the way we’ve known before that’s going to go away next year within 12 months now when that that timeline has been has been definitely discussed has been announced. So I’m in terms of ad copy automation that’s it that’s that’s that that’s been done. A lot of people are not happy about that because obviously you know you do get some companies that have compliance issues there’s the messaging there has to be said in a certain way. There is options of pinning some messages so that the headline is the first line is always the same headline they’ve seen no matter or any of the different variations. But then Google actually then uses that to affect like ad copy strength. And ad copy strength then affects quality score, which affects your cost. So there’s just loads of things that seem like solutions. But they’re actually, it just looks like the it’s just google pushing us to, you know, do things their way that means more money for them and less control for us.

David Bain
Oh, that doesn’t sound particularly appealing. one phrase that He also mentioned was paid search scripts. So are you referring to paid shirt search groups within Google Ads itself? Or are these scripts from maybe third party software providers that will improve the overall management of Google ads?

Anu Adegbola
So both, and so they are they are some scripts that Google Ads has provided that allows you to do things like you know, making sure that you get an alert, if any of the URLs are going to a four four error page should that those set of ad copies or your campaigns get paused. Because obviously you don’t want to be sending traffic to an error page. But we’ve got the likes of and very good friend and that I’ve worked with and done stuff with Frederick valleys of his godsey Silicon Valley’s on Twitter, but he’s, he runs he started up optimizer. And he’s ex Google even. And he’s, I dare, it’s a set up scripts to automate loads of tasks. And it’s in a big software, there’s pretty much it’s a collection of scripts that allows you to manage add your AdWords accounts and do things like repetitive tasks a lot quicker.

David Bain
A couple of other phrases that I’d like to dig into as well is the difference between expanded text ads and responsive search ads. So what are they about? And what is the difference?

Anu Adegbola
Sure. So I think I did go a bit into what a responsive search ads is, it’s literally that you’re creating one ad copy that is almost like, I’d say, maybe like 567 ad copies in one. Or Well, if you’re creating up to 15 headlines, because you can do three, yeah, whatever the variation is, because you mix it up, you’re literally just giving Google like a bank, like a database, and you’re like, you create the ad copy for me, you put the different headlines. So you tell them, okay, here are 15 options of headlines, I want us to use, and four options of description lines I want you to use, you create an actual ad copy, which will then be three headlines, two description lines, out of those 15 headlines for descriptions you’ve given with expanded text ads, you’re not giving control to Google, you’re actually creating the ad copy, you’re creating three headlines, two description lines, you write that, and then you keep on with that one, you create multiple of them, you’ll create. So in our with a client that I’m working with right now, in we’ve got three eta is expanded text ads in each of the ad group for but in terms of responsive search ads, they’ll just be one, cuz it’s many variations of ad copies can come out of that. So it’s why this text ad gives you more control to actually say, Okay, this is headline this, these are going to be the first line second line. third line, this is exactly what’s going to be the first description line, second description, now you have all the control of creating what that ad is going to look like. Whereas with responsive search ads, you’re just giving variations and Google create ad copy itself.

David Bain
And where does automation fit in? When it comes to reporting? Is it sufficient to manage everything review everything inside Google Ads itself, other great reports available inside that or to get the upper hand on other marketers and other advertisers are better off to do some kind of automation of the exporting of your data and analysis of it elsewhere?

Anu Adegbola
I would definitely say it’s, it’s better to find third party tools to do reporting better. Even Google, I’m sure are aware of that, because they have sc 360, which is their, you know, pretty much their analytics. What are other things, they have Google Analytics, but they’re more like they’re reporting to a way that you can even pull in, you know, Microsoft data in there to them, you know, do a comparison on how performance is doing well, and bidders do bidding strategy and do loser ad testing and do loads of different kinds of things to actually see what’s going on well, so Google Ads is good for the whole either your keyword creating your ad copy, but if you really want to get sophisticated data analysis, you do need to go beyond Google ads.

David Bain
Okay, let’s segue to part two for discussion. So it’s time for any thoughts on the state of digital marketing today. So starting off with SECRET SOFTWARE. So Anna, Sharon lesser-known, martech tool with is bringing you a lot of value at the moment and why that tool is important for

Anu Adegbola
you. Sure, are they? You know, when I, when I saw that question in the first, you know, I’ll give you a little bit of audience a little bit of background into our conversation. And I was like, What do you want me to talk about, I am not actually going to give you a Google Ads tool because Phil, we know them Google ads. But as you know, as I mentioned, I’m a podcast as well, I’ve actually got my little little plug my mugs.

David Bain
Well, it works well, in video form, it was a nice mug audio listeners.

Anu Adegbola
Yeah. So um, so I’ve got I do podcast, I record my podcast every week. And recently, someone told me about this software called descript, which allows you to download whatever you record recorded, and do the sound editing so well, and allows you to actually transcripts, transcribes what you’ve actually said, and you need write it all out, I’m very, I find him very funny to actually see what it actually says, what actually writes out what it’s things I’ve said, and I’m like, Oh, that’s very wrong. So you don’t know it a lot better, I think to myself, but what’s really cool about it is that from what it’s written up, you can then use that dude, use that to edit the sound. So there’s a word that you said, like, let’s say filler words, like, um, you know, even like that I say a lot, you can just actually, you know, select all of them deleted in the text, and it automatically deletes it from the sound file, as well, which I find it to be so cool. And I’m all about tools and taxes, and, and software stuff. So it makes editing so much quicker makes putting it on to anchor.fm, my podcasting host so as easy as a lot faster. I’d say yeah, that’s the software I like to use. That’s not breaking the rules of the question that’s been

David Bain
breaking the rules. That’s, that’s been recommended before. And I’ve tried it quite a bit as well. I love the concept. I think it’s a lovely looking piece of software and really fun to use. I’m not personally convinced that it’s there. Now in terms of a professional kind of podcast, editing suite. I find that by by separating the tracks and really focusing on the voice and, and getting the EQ right for each voice and noise reduction and the correct levelling, I’m using a tool called Adobe Audition. So I use that for my clients to actually produce different podcasts and for transcript production. If I’m going to do that to begin with on an automated basis, I actually find otter to be more accurate. I don’t know if you’ve tried otter.ai but that’s an incredible tool for getting a relatively accurate transcript on a completely automated basis. So that’s what I use but it’s good it’s a great segment just to compare tools and

Anu Adegbola
like I need to make sure I remember all of these tools you mentioned and I’ll be going out to this to to check them out

David Bain
right now but thanks for your recommendation let’s let’s move on to NEXT ON THE LIST. So what’s one marketing activity or tool that you haven’t tried yet, but you want to test soon?

Anu Adegbola
Yeah, acumen or like me to to that love to try out like well, it’s a platform. Cora. Cora do like it’s a loving like, Lola is a great, I think, questions and answers, kind of platform. And there are loads of people on there loads of people. And there’s, there’s there’s actually a great marketing community on them, or even just people asking about how to do marketing. And I think at the end of the day, especially as marketing professionals, it’s those kind of knowing what people are asking, because we will have all these skills and is great to have all these skills that we’ve trained up in. But if we actually don’t know, what they want to use those tools for, whether it’s you know, what industry, they want to get into what kind of keywords these keywords people are having issues with an ad copy or automation or structure, like well, you know, and Cora allows you to actually it’s the asking of questions and giving answers, and they actually have like a paid search services service now to allow you to, you know, do that really well. And optimally and yeah, that’s one thing I’ve not tested yet that I’d like to test.

David Bain
Yeah, it’s a lovely platform. I think you suggested they’re actually looking at questions and I think that could be a wonderful resource for potentially even creating blog. posts are answers to questions on your own website there as well or attempting to rank for those queries. But when you’re thinking about we are talking about marketers using Quora, I was just thinking, I hope marketers don’t spoil it, I think start overly promoting themselves because when you’re answering questions, it’s so key to be impartial when your answer and recommend other people when if you start recommending yourself, then it’s just the

Anu Adegbola
time Yeah. Useless. Precisely. Yeah, we can be our own worst enemies. So yeah, just need to make sure we do it. Right.

David Bain
Absolutely. Okay, let’s move on to this or that. So this is the quick response. Ryan, just 10. quick questions. Two rules here. Try not to think about the answer too much. And you’re only allowed to see the word both on one occasion, so use it wisely. Here we go.

Unknown Speaker
Tick Tock or Twitter, Twitter, Facebook or LinkedIn, LinkedIn, YouTube or podcast, podcast, traffic or leads, leads, paid search or SEO, paid search, ads, or influencers, ads, Google ads, or Facebook ads, Google ads, email marketing, chat marketing,

Anu Adegbola
email marketing,

David Bain
Mar tech stack are all in one platform.

Unknown Speaker
Both one to one or scale,

Anu Adegbola
one to one.

David Bain
We’ve got through with one booth there as well. I knew you were gonna say Google Ads there as well. But have you tried Facebook ads or Facebook ads, got any benefits to certain types of ad campaigns with Google ads,

Anu Adegbola
I have tried Facebook ads. And as much as I’ve got friends who have done social media ads and Facebook ads, and they go, a lot of paid search ad is a harder one. If you know how to do pizza ads? Sure, you can do Facebook ads. And as much as like, maybe I could get that. But I’ve also found Facebook just complicated and just an unnecessarily complicated to kind of navigate. And I do try to follow their chart like so even like on Twitter, I will follow like the FB Ads chat. And it’s just loads of complaints from people on me. And don’t get me wrong. Yeah, we Google we have Yeah, loads of complaints about how Google do things. But I feel like it’s just even been on the platform i’d need I’d buy I’d say that Google’s ad platforms is very easy to use very intuitive. I don’t find that to be the case with Facebook Business Manager. And I just think they make it hard to actually get what’s actually happening.

David Bain
Yeah, I don’t know why Facebook felt that they had to reinvent the wheel when it came to the design the workings of their ad platform, because you had platforms already existed for digital advertising. And yeah, why advertisers were used to used to the thing that drives me bananas with Facebook is that one minute you’re editing an ad somewhere. And then you actually have to do something like, hyper targeting and an audience and then you’re taken to an entirely different look of looking for your platform. And you’re thinking, Okay, where’s everything gone now? And so there seems to be about, you know, two or three different versions of how you manage an ad, which is crazy.

Anu Adegbola
It is, it is so not, I’m not in a rush to train get to that site.

David Bain
I understood that there’s opportunity in there, but understood. Okay, let’s move on to the $10,000 question. If I were to give you $10,000 and you had to spend over the next few days in a single thing to grow your business, what would you spend it on? And how would you measure success? Oh,

Anu Adegbola
can I can I say people? Like that’s the kind of I know you said thing but it can it definitely not to

David Bain
my people. Do you mean outsourced? workers are what kind of Yeah, I mean, like, for any particular project? And if so, how would you measure the success of that?

Anu Adegbola
So definitely, for my podcasting project, I’ve got again, especially with all the amazing support that I’m getting, and realising that you know, this is actually something that people enjoy listening to really knowing how to scale that well but also in a way that is not just about rapid growth and the numbers I want to see value in actually what I am growing and with each with each person and making sure I’m listening so I’d want I want people that can help build in a community of you know, these paid search by my for my PPC chat, round up, podcast listeners to actually hear, you know, what they’re thinking about what they thinking about the podcast, what they’d like to see more of what they’d like to see less of, you know, maybe there’s some things I’m adding in there that are necessary. Because Yeah, you heard a lot about rapid growth. And as much as Yeah, that makes sense to make the most money. But are you burning bridges along the way? Are you ignoring your loyal customers along the way for that rapid growth? So, you know, someone that can help me to really clench that community management? And how will I know it’s working? Well, like how will I measure success? It will be about, you know, monitoring that, you know, engagement and actually, like, the happy scale and on a regular basis, doing surveys to actually know what people are thinking and to actually seen whether the people are actually happy with how the podcast is gonna, undoubtedly evolve, and whether it’s evolving in the right way.

David Bain
So are you hoping that some of your listeners will become customers? Or is developing a podcast having your podcast are completely different part of your business,

Anu Adegbola
it’s a completely different part of my business, to be honest. It is very much an educational platform. For me, it’s about getting people to learn. If it comes as a, it can’t then then flows into something where I get some customers out of it. Bonus, but that’s not my success, metric. more success metrics will be more towards I learned how to do paid search, and I got an amazing job. I’m the person who I, you know, learned how to do paid search or was the PPC champ podcast, that’s will be my favourite testimony. You know, testimonial if somebody is like, Mike, as I was going on in my career, listening to the paid side podcast that PVC chat roundup podcast, was very key in making sure that I was keeping up to date with what was going on. And I was able to do my job. Well, and now I’m the head of a department and the podcast helped me get there.

David Bain
Do you have any longer term plans to do things like develop a course? And as a result of the older podcast episodes you’ve produced and and perhaps monetize it a little bit from from doing that?

Anu Adegbola
I’m not sure. I’m not sure where they have patience for doing something like that I’ve written like a whole course together, I feel like it can be a different skill set in terms of putting a course together, but it’s not Never say never, is also you know, what of mine. And I think to myself, maybe one day, but it’s not, it’s not on the plans at the moment.

David Bain
Well, let’s finish off by shifting the focus to someone else who deserves it. So that is a MAGICAL MARKETER who’s an up and coming marketer that you’d like to give a shout out to what can we learn from them? And where can we find them?

Anu Adegbola
Of course, there’s this lady that I found, I found that I keep I was one I discovered, I didn’t discover how she’d been doing amazing, great work. And we met at Bryce Brighton, SEO. And I’ve even done a shout out to her through Julie Puccini’s raise a personal profile. She’s called Tiffany shares. And that’s sh e a r s. I hope I got that right, Tiffany. She’s this lovely, amazing lady who is also a great supporter. And we’re also doing amazing things in terms with absolute media as the agency that she’s working for. And she’s on LinkedIn with her name on in a Tiffany shares. She’s also on Twitter, so you can catch her out on there as well.

David Bain
Wonderful stuff. So this was Episode 267 or Digital Marketing Radio we’re Anu adebola from mindswarms shared loads of tips on Google automation start automating your Google ads have yaren already and he also shared descript as your SECRET SOFTWARE Cora as your NEXT ON THE LIST and Tiffany shears as your MAGICAL MARKETER and so I will make sure that our links to all of those resources and moreover the show notes at Digital Marketing radio.com and it was the best social platform for someone to follow you and to say Hi,

Anu Adegbola
um, I tell people that I did on LinkedIn on at least once a day but I do regular posts on there but I live on Twitter so that’s why you’re asked the credit question is okay in such a community on there so find me on the marketing Avenue that’s my handle and you can find me on my name on Radek bola on LinkedIn I would love to connect with you I’m yeah I want to grow my marketing network said I had made you want to hear anything about marketing on my life.

David Bain
And and say Hi and say thanks for all the wonderful tips and Digital Marketing Radio and they’ll be good thing to say. So first of all, thanks again for coming on. I’ve been your host David Bain. You can also find me producing podcasts and YouTube shows for B2B brands over at Casting cred.com until we meet again, still stay hungry, stay foolish and stay subscribed. Aloha radio.com Digital Marketing radio.com Digital Marketing Radio, Digital Marketing Radio, Digital Marketing radio.com