Today I’m joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.]
On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including:
- When you say the world of marketing is changing rapidly, do you mean marketing principles or just tactics and technologies?
- What aspect of marketing is changing the most rapidly and why?
- What kind of marketing traits do you tens to see between the most successful businesses nowadays?
- How should marketers and digital entrepreneurs keep up with the changes?
- How can you protect your business from being disrupted in this fast changing environment?
- When a business is trying to build a marketing team, what should they look for in new hires to help to future proof their abilities?
- Do you think that marketers need to be generalists or specialists?
- Is it still a good idea for a small business to try to appeal to a global audience nowadays or does being locally focused allow you to build a stronger buyer persona?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Slack [Team communication]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Snapchat [Social sharing]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Comfort kills. Be the disruption you want to see in the world. If you were going to beat your company, how would you do it? If you were going to deliver more value for your customers, how would you do it? It’s a hard, emotional business strategic decision to say that “I am going to kill my own model, or test against my own model”. And frankly it required courage. But even though you’ve survived 100 years, you may not survive the next 10 if you don’t stay focused on that.