What is FOMO Marketing and why should you care? – MayKing Tsang | DMR #234

Full transcript:

David Bain 0:00
Digital Marketing Radio were Episode 234. What is formal marketing? And why should you care

Bot 0:06
Digital Marketing Radio with David Bain

David Bain 0:11
Hi, I’m David Bain. And this is Digital Marketing Radio, the show for in-house agency and entrepreneurial marketers who want to stay on top of the latest tools, tactics and trends shared on this very show by today’s modern marketing masters. consumers get exposed to an enormous volume of content each and every day. But how would you cut through the noise and capture your target consumers attention and persuade them to act before the opportunity passes them by My guest today he specialises in creating FOMO campaigns for her clients by helping to get hashtags to trend through her Facebook Live interviews, live tweets and countless other live content publishing strategies. She’s a digital trainer, alive social media reporter and a formal creator Welcome to DMR making saying I don’t think I’ve ever had before. So there we go. It reminds me of listening to john Lee Dumas interviews. I think he asked his guests The first question, are you fired up?

MayKing Tsang 1:15
To her to American Sebring? And you know, we’ve got to be pretty battered, don’t we? Yeah, it’s

David Bain 1:19
not to be Whoo. Yeah, sorry. Yeah, you’ve been to American where you can link to where you can find making in the show notes at Digital Marketing radio.com. So making what is a formal grater?

Bot 1:34
Well, I guess we should tell the world what FOMO means, which is the fear of missing out. And I’ve had people say to me before making FOMO I don’t want FOMO. I want Jomo the joy of missing out. But do you in a business sense? Do you want clients missing out on your business? No, you don’t you want to generate a buzz and excitement and create content for your community create content for the lurkers so that when they are ready to buy, there’ll be that one Instagram post or that LinkedIn story, or that tweet that will think, Okay, I need to buy from that particular person. So creating FOMO is really about creating real raw, right now live content. For a book launch or product launch or service launch a digital challenge. A conference, if you took any of those boxes, then that’s what a FOMO creator can do for you

David Bain 2:29
create content for the lurkers, I love lurkers don’t know, as much as buyers, but so who needs a formal creator, then

Bot 2:36
we all do. It doesn’t matter whether you are a charity and organisation or business, a sole trader and limited company, we all do, we all need a FOMO crater. And FOMO is really about bridging the gap between social media and PR. So if you’ve got someone to do your social media for you, or you’re creating your own social media, brilliant, keep doing that. But FOMO is really the next step up the next level up, which is creating that buzz and excitement. So

David Bain 3:07
does for more than just what work for a one off campaign? Or is this something that can raise the levels of enthusiasm for the long term?

Bot 3:15
Yeah, I mean, if you’ve got you know, seasons, then you can definitely create a varying levels of FOMO. And so you know, it doesn’t matter whether you’ve got a membership or a group coaching or, you know, you’re about to launch a book or about to launch a new service, or new product, it tend it tends to be creating photos for a particular thing. But um, but you know, with some of my clients, for example, you know, they’ve been lurking on my stuff, sometimes it just takes them a day to see my stuff, and then they want to hire me. And then other times, they haven’t been ready to buy and they’ve been liking my stuff for 18 months. So as long as you can create that FOMO in waves for products or services that you do. That’s absolutely possible,

David Bain 4:05
and doesn’t work for any type of business. So you’re talking about b2c b2b, personal brand type businesses, any business? Or are there only certain types of businesses that is really right for

Bot 4:17
you can create FOMO for any type of business, depending on the different platforms. So I mean, I’ve created FOMO, on Twitter for conferences, but I’ve also created Twitter purely for webinars on LinkedIn. I’ve created FOMO for Instagram, Facebook, and LinkedIn and Twitter. And I’ve also created a FOMO for just Instagram. So it doesn’t matter which platform you’re on. It doesn’t matter which industry you are in, that there is a possibility for you to create FOMO for yourself or to hire someone to do that for you.

David Bain 4:57
I’m sure that you’ve seen plenty of brands attempt Formal and not achieved formal. So maybe what are some of the things that brands do at the moment? But they don’t do well enough or they do badly? And they need to improve?

Bot 5:12
That’s a great question. Oh, my God, I love that. David, thanks for asking that question. So we’ve all got the attention span of a nap time away, and we just want to sound Don’t worry, we just want to get to the dollars and cents and pounds. And we just want to say buy my stuff. So people who are not playing the game and going straight for the sale, are doing it badly. So, you know, no one will have followed us on our business journey from the day that we start our business. Some people, some people may not have seen you until today or yesterday. So you still need to go through that five step plan to get people to create, you know, to eventually know like, and trust you and then you create FOMO for them. So branding, building relationships, showcasing that you are an authority, authority and what you do, you know, you need to do all those bits before you get to creating FOMO. So, a couple of weeks ago, I don’t know if you saw on Twitter, there was an incredible hashtag campaign I was going on by he was Weetabix who was suggesting a new breakfast idea of baked beans on Weetabix.

David Bain 6:24
I think I saw the tweet last week was by Burger King. I’m not sure if you saw that one. Oh, I missed that. Okay, well, you didn’t want to see that one. But that’s another story. All right.

Bot 6:35
So the the big brands jumped on board. And and absolutely, you know, absolutely loved it. It was hilarious. So Tinder, for example, said, you know, we’d probably swipe left on that one, which you know, is getting caught up in the game. But then there were other brands who were trying to sell their business, you know, with the hashtag, and that’s not cool, you just get with the game, you just play with the British humour. And people will see your, you know, see your tweets. And if they enjoy it, then they may be inquisitive enough to find out who you are, look at your other toys, and then follow you. So that’s how you play the game. So so too many people are trying to sell too quickly. And if people don’t know who you are, then they don’t know as your brand. As a brand. They don’t know if they like you, they don’t know if they trust you. And you’ve got to do all those bits. But it’s absolutely possible to do all those bits within the space of a tweet, or a LinkedIn post or an Instagram post or a story.

David Bain 7:34
I love it. When other brands get involved with different brands, social media posts, I think then, you know, you’ve actually said something great, or really enticing and worth of a conversation. And you mentioned there are five steps to get going. Actually, you talked about branding, building relationships building authority there as well. And what are the other two steps? And you do? Do you want to maybe go into a little bit more depth about those steps? Because that sounds key.

Bot 7:57
Yeah. So I mean, everything, absolutely, everything starts with your brand. So my five step. And my five step plan for FOMO actually is with those letters. So be for branding. R is for relationship buildings. So even commenting on other people’s posts. That’s the start of creating relationships with people. You know, I think a lot of businesses, they’re too they’re too focused on pushing out their agenda, without actually trying to comment on other people’s posts and start building relationships with people. A is for authority. So showcasing that you know what you’re talking about sharing those blogs, being as helpful as possible, getting involved in Twitter chats, or Facebook groups and being relentlessly helpful, as my friend john esperion would say. And then n is for no notoriety. So basically get famous, and how to get famous while you become your own PR agency. So getting your own PR is not just about being on TV, radio, national magazines, local magazines, local radio stations, you can definitely do all of that. And I’ve done all of that. But in addition to that you can create your own PR, and that is by shouting with the world, to the world about what you’ve done, how you’ve made an impact with your clients, you know, showcasing those testimonials. We’ve just got to be not be British about it and just shout from the rooftops about who we are some of one of my favourite phrases is it isn’t bragging if you can back it up. So I can tell people that I run, you know that for my clients, I listen to their monthly webinars, I generate 50 tweets, and I convert that into a LinkedIn post which I sent to my clients. I can also say that at in person conferences, I tweet my personal best is 13 107 six tweets. But I tweet on average 1200 tweets for a conference and in person on average five and 48. And I can say that because I’ve got the stats to prove it. So be your own peace. All right to say no to it. And the last thing is direct communication. So when the timing is right, when it is ready for you to, then you can go to the DMS and start prospecting and build. And if you’ve built relationships with people, then you can say, shall we go into the DNS? Shall we arrange a streaming our chat, shall we arrange a zoom chat or whatever. But timing is absolutely key. So b, r, A and D, that’s all you need for five for your five steps to FOMO.

David Bain 10:30
absolutely superb. So that’s good. I’m sure people go back and listen to that section there. And so it sounds like a lot of work. How long do you have to prepare beforehand? To create a really great formal campaign?

Bot 10:42
You know, that’s such a good question. It depends how much effort you want to put in, it depends what you’re trying to sell. It depends on your budget. So there have been campaigns that have been done for my clients, what what I’ve created FOMO for my clients, in conjunction with a solid marketing campaign, with Facebook ads. On top of that, I’ve also done some campaigns where it’s a lot of pre FOMO in the lead up to an event, but no face, Facebook has at all, no advertising. So it’s just all organic. So I think the biggest thing your one needs to look at is the time and the effort that you want to put in as well as your budget as well. So if you can’t afford a FOMO creator, like myself, that’s okay, you can learn. And you can just talk about what people are going to expect from your from your book or your up and coming podcast or your up and coming. Launch, you know, your product or your service. And then you know, live FOMO. So that’s pre FOMO, then live FOMO is actually showcasing what people are doing during your challenge or your product or your service, you know what they’re going to receive collection of testimonials from past clients, that kind of thing. And then you’ve got your post FOMO, which is in case you missed it, this is what you missed out on

David Bain 12:07
superbe, pre FOMO? That sounds a bit rude. I’m not sure about that. But

like, I know, any marketers could ask, or at least any marketers bosses could ask is how do you measure the success of this because if you have a great organic or social media type campaign, it can be very difficult to measure success, especially if you don’t have a direct call to action. Where do you bring in the direct call to action? And what calls to actions works best? And how do you actually measure the success of all of this?

Bot 12:39
Yeah, another great question. I mean, depends what your end goal is, of course, you know, so, you know, one of my clients, they had a 5% conversion. On a combined Facebook has FOMO campaign, with emails and social media. And they managed to get 1200 people into the LinkedIn challenge. And then it was a fire a free five day challenge. And then on day three, she opened her cart for her LinkedIn programme. And from the 1200, she had a 5% conversion. So it was about 65 people who bought the programme. And that was as a result of the value she brought to the attendees who came to the challenge and the community building. So one of the other aspects of FOMO creating is my pompom waving. So I encourage the attendees, and, you know, I’m there to answer any questions as part of the challenge. So I embed myself as part of that. And if they feel that they’ve got a lot of value from the person who created the challenge, then hopefully, they will then buy. So that’s an immediate conversion, you know, from getting people to the challenge, and then buying. And then conferences, of course, is, you know, the measure of success is how much people you know, how many tickets are sold to the next event. So, you know, with my first client, we sold 400 425 tickets for a conference that was held the following year, another client we had 55% of the tickets sold within a week for for an event that was happening in four months time. And then we’ve got other clients who, you know, who’ve got a marker on getting people to the challenge, you know, so as a result of the FOMO that’s been created and the social media posts and may and the ads, how many people are they getting onto the channel? So we you almost need to work backwards, you know, what is your goal and how are you going to get there? You know, is it to increase your subscriber list? Maybe is it to get people to buy tickets? Is it people to buy your programme? Is it to, you know, increase your subscriber huge you know, subscribes on your YouTube channel. work from that goal in mind. And I sort of work backwards. And that’s how you sort of create that FOMO strategy

David Bain 15:03
brewing. Okay, and one of the things, you know, obviously, so much incredible content is created as part of this process. Is it possible then for brands take this content and use it for the long term and republish in other places? Or is the content really, ideally just suitable for live? And for the launch of a particular brand or service?

Bot 15:24
No, it’s absolutely. And you know, it’s absolutely perfect for repurposing, so that’s a marketing term, I just call it copy and paste really, to be honest with you. So you know, maybe two years ago, three years ago, in marketing, we were expected to do different content, from Twitter, to LinkedIn, to Instagram, to Facebook, and now it’s absolutely permissible to have that one piece of content and share it across different platforms, but in different ways. So you know, so if you have had an event that you’ve just created, FOMO, for, it is absolutely permissible for you to share that, and, and reuse that content. You know, at the moment, you know, there’s a lot of anniversaries that are happening, or this time last year, when we were allowed to go out and play

David Bain 16:09
over a year ago, and it was

Bot 16:13
over a year ago, but you know, people are using the content that they had from a year ago, you know, so I was in San Diego Social Media Marketing World. And you know, and I’ve seen a lot of people who have been, you know, sharing that content all this time last year, you know, we’re allowed to hang out with each other, no mass and all the rest of it. Can’t wait to do that again. So yeah, you can definitely, you know, share those memories. I mean, Facebook’s awesome for that isn’t it shares, you know, what’s happened, you know, if you shared a lot of stuff in your personal timeline, it will show up, what you’ve done,

David Bain 16:44
keeps you addicted, yes.

Bot 16:48
So you know, you can share that and, you know, and share those wonderful memories, with your colleagues and so on. I mean, time flies so quickly. And at the same time, that stands still, but it’s a great way for you to reconnect with people that you, you know, that you’ve built relationships with, that you may not have spoken to in a while, you know, so those anniversaries and milestones are perfect way of, you know, sort of re purchasing that content again,

David Bain 17:15
well, let’s segue to part two of our discussion. So is it time to have a listen to me kings, thoughts on the state of digital marketing today? So starting off with SECRET SOFTWARE, so making sure a lesser-known martech tool that’s bringing you a lot of value at the moment and why that tool is important to you.

Bot 17:31
Wow, I feel extremely privileged that I’ve been selected to be one of the beta testers for Twitter’s

David Bain 17:39
I’m jealous

MayKing Tsang 17:42
Have you got FOMO David?

David Bain 17:45
I haven’t got I’ve got FOMO as well.

Bot 17:49
So Twitter spaces is basically like clubhouse, but way better. It’s got a lot more functionality. And also you’re not competing with the Willie waivers or the P caucus.

David Bain 18:02
You know, those terms don’t you?

Bot 18:05
Do. And I think with clubhouse, I mean, I do have a room every Friday at 11. But have a plug that. But in addition to that, I think in clubhouse you have to prove yourself, you’re almost building your community again, you know, you have to go into a lot of rooms and engage with people in order for people to get to know who you are. Now, if you build your brand, loud and proud enough already on the socials, people will already be talking about you in clubhouse, which is great. On Twitter spaces, you’ve already got a community so people already know who you are. And even if you haven’t used Twitter for a while, it’s very easy for you to get back in and reconnect to your community again. So you don’t need to prove yourself because people already know who you are, people are already engaged with you. And so at the moment, we’re Twitter spaces, you can go into people’s Twitter spaces and listen and be brought up as a speaker. But very quickly, you’ll get immediate, immediate followings and so on. So I think that Twitter spaces, people, it’s been getting very glitchy at the moment because people are clamouring on to it. And they’re getting FOMO as their you know, as they’re rolling out to more and more people to run their own spaces. But definitely one thing to watch out for. There’s a lot of things in the pipeline. And in a very short space of time. They’re made available to Android users, which is fantastic. And clubhouse as far as I know, time and recording. Still not quite available

David Bain 19:34
for Android, you know, it’s still available on iPhone, just available on iPhone, and you can look and look at an iPad as well. But you actually need your telephone number associated with that a little bit more complicated to get on there. But long story short is not available on Android. Yeah, I’m really looking forward to getting into Twitter spaces. You’re certainly selling it to me as well. The reason why I particularly want to get into that obviously I’ve got a bit more of a an existing community on Witcher, so that’s appealing as well. But also I like the idea of bringing people into the conversation. And I love live streaming, I love producing podcasts as well. And that’s what I can do at the same time. But I think it adds value to also bring people into the conversation. So my intention is, as part of the show, once we’ve perhaps had the first section zeroed in on one specific digital marketing tactic is to bring one or two people in from the audience ask their opinion as well, and then move on as well. And I think Twitter spaces might be a nice way to do that. But

Bot 20:32
we’ll see. Absolutely, I think one, I can’t remember the person who came up with the term but they they said that Twitter spaces is is actually more like a round table, as opposed to clubhouse where there is a definitive stage where you bring people up to the stage. Whereas in, in Twitter spaces, you know, we’re all having a conversation and it’s in a safe space. And, you know, as I say, No, Willy waggling No peeking, so, so there’s absolutely, yeah, there’s absolutely. When you get your Twitter space, David, you know, you’ll be able to bring people up on a panel. And and, yeah, it’ll be great. There’s I mean, transcripts are available in a Twitter space, which is fantastic. So you’ve got the opportunity to then repurpose your content into a blog post if you wanted to.

David Bain 21:23
Yeah, yes. So much so many exciting things. And then talk about engaging with your audience to see that Peru Zelezny is linked the live stream on Facebook Pro, thank you very much hope you’re doing well there. But let’s move on from something that making currently users to something I as as in Twitter spaces to something that you’re going to use. So that is NEXT ON THE LIST. What’s one marketing activity or tool that you haven’t tried yet, but you want to test soon?

Bot 21:47
Do you know? Um, all right, love Twitter, I love LinkedIn. And Instagram is my third favourite platform. I haven’t done a real yet an Instagram reels, I see a lot of people doing the sort of Tick Tock dance and the pointing this than the other. And I’m just trying to figure out a way of doing it slightly differently. But I’m enjoying everyone else using the reels. And and so I’ve just got to figure it out. I’ve just got to figure out how to do it and how I’m going to do it differently. But I love everyone else’s creative ways of using it. You have to

David Bain 22:18
be careful, don’t you with social media, I mean, he it’s important to embrace it and experiment with it, but do things that are right for your target markets. And I can potentially fit into your existing content marketing mix as well. Because if you just play with it just for the fun of it, and it’s not any real use over the long term financially to you, then there’s probably no point in doing it. I’ll ask you in a minute, right, tick tock as well, because that’s a question that I actually begin the next section with. But with regards to Instagram, you mentioned there as well. I’ve never really, truly embraced Instagram. Do you think that’s a mistake? Yes. Okay, moving on to No, no. You can do everything I’ve been I’ve been using clubhouse a little bit. And clubhouse integrates very nicely with Instagram direct messages. And when I did club houses, I got a few direct messages from Instagram. And that that seemed quite interesting.

Bot 23:13
Yeah. So it’s funny when I went so a chap, but my fee years and Neal Schaffer. He is over the age of Oh, amazing guy. And I actually hung out with him at the Royal Albert Hall. We went to get together and he said you’re doing some incredible stuff on Twitter, and LinkedIn, just just do Instagram it’s not going to go away. So I had a respect for him. I decided to give Instagram ago and and I love Instagram stories. And I wish Twitter fleets is not was not as glitchy for me as Instagram stories. So So yeah, so I do love Instagram.

David Bain 23:54
Oh, let’s move on to this or that route. So this is the quick response round 10 quick questions, Just 2 rules here. Try not to think about the answer too much. And you’re only allowed to see the word booth on one occasion. So use it wisely. Are you ready? tik tok or Twitter? Facebook or LinkedIn? LinkedIn, YouTube or podcast.

MayKing Tsang 24:21
YouTube

David Bain 24:22
traffic or leads?

MayKing Tsang 24:25
Oh gosh.

David Bain 24:30
Search or SEO,

MayKing Tsang 24:33
SEO,

David Bain 24:34
ads or influencers?

MayKing Tsang 24:37
influences

David Bain 24:38
Google ads or Facebook ads. Google ads, email or chat,

MayKing Tsang 24:46
chat.

David Bain 24:49
Mar tech stack all in one platform. Do you want lots of different marketing technologies do whole little different specialists activities are just one one piece of software that try and does everything.

MayKing Tsang 25:06
No the former.

David Bain 25:07
Okay, lots of different Okay, one to one or scale.

MayKing Tsang 25:11
scale

David Bain 25:13
we got there. We’ve got a few more Gago has been there we got there. Yes, sir. There are many answers that proved to be challenging. I think the initial one was YouTube or podcast was That was a tough one

Bot 25:30
that was and and, in fact, it’s funny because last year, I got imposter syndrome. And I was encouraged to do a podcast and I just thought I haven’t got anything to offer. And then I think I realised that the reason why I had imposter syndrome was because I thought I’m sure that I could do, I’d be able to incorporate video into audio as well, but I just couldn’t figure out how. And then of course, someone said, well, you tube and strip out the audio. Oh, but I’m not very technical.

David Bain 26:02
I just don’t

MayKing Tsang 26:03
know how to read.

Bot 26:07
So so that’s why I pause there so so you to strip out the audio, but hire someone to do that for me. There you go.

David Bain 26:14
I don’t I don’t love the phrase, I’m I’m an audio dude. So I don’t love stripping out the audio from YouTube simply because it’s not the optimum quality audio is taken from an mp4, it’s degraded a little bit. And it’s probably not edited completely for a podcast. But that’s just probably me being annoying. I don’t know.

Bot 26:37
Now you just know your stuff. And you know, it’s you know, it’s okay for me, techie geek can be proud of, you know what we all want to do the best that we can with the, with the tools that we have at a time, don’t wait. And we’re always looking to improve. But once you’ve improved, you don’t really want to go back. So I completely understand where you’re coming from.

David Bain 26:55
I’m sometimes good at pretending I know my stuff. But we’ll have to be at times. Let’s get on to the $10,000 question. If I was to give you $10,000 and you had to spend over the next few days on a single thing to grow your business, what would you spend on and how would you measure success?

Bot 27:14
Well, we talked about one two on a scale. And I’m, I’m starting to outsource a bit more. So I’ll probably outsource even more. So can I split into two?

David Bain 27:26
You can split into two but I’m gonna ask you which one’s more important. So yes.

Bot 27:33
Right. Okay, so. So if I was to, if I was allowed to split it that out split so that some of it would be to outsource some of the stuff that I really need to get done. Because FOMO is not going anywhere. And the other half would be to get the FOMO Creator Academy done. But if I was to choose one, golly, outsource, I think so that that will free up the time for me to be able to create the FOMO Creator Academy. There that answers your question, write it

David Bain 28:04
down, I’ve got nothing more to say, Oh, actually, that’s not quite true. But funnel crater Academy signs interesting. So you’re trying to train in people within organisations and agencies to become formal creators themselves.

Bot 28:17
Absolutely. So I think that there is definitely a need and a calling for FOMO creators. And I’ve actually been encouraged to create the FOMO Creator Academy because they want to be taught how to how to create FOMO. And so you know, for those organisations who don’t have the budget to hire myself, then they can at very least hire someone who’s gone through my firmware crater Academy who I approve, who’ve done some tests, and they’ve done all the, the education or the rest of it. And and they’ll be able to do just as good a job as as I will just not as many tweets or as many LinkedIn posts, but we’ll still create an incredible amount of FOMO. Because they’ve gone through that, that programmes I think there’s definitely a calling for it.

David Bain 29:01
Do you know I was doing obviously some research on youth earlier on it. We’ve We’ve met before, we’ve talked before, but it’s good to research people as well. And I was looking at your various social profiles. And it was hard to find a definitive domain name or website to actually associate with you. But as you were talking about formal Creator Academy there I was. I just actually typed in the URL, the domain name formal creator calm and I’m pleased to see you on it. you’ve registered it. It’s that’s wonderful. Well done. That’s good.

Bot 29:31
Thank you. It’s funny because I’m, I always like to do something a little bit different. And I rebelled. I decided, I’m not going to have a website, even though you know, people say no, you should have a website. I thought no, because everything that I do is on the socials. It’s all there. And so I thought I would not have a website. But I think I found out on the grapevine that I lost a couple of clients because I don’t have a website and I thought that’s interesting. So I thought well, I better toe the line. And so that’s why I’ve registered The domain and but I haven’t really openly come out with it because I don’t want to collect email addresses sorry, what to do with sorry

David Bain 30:06
for sharing it with the world.

Bot 30:10
Totally fine. So um, but I do have someone who is actually helping me to get it branded and get some content on there so that I can do a big turnout. Here it is, okay, well,

David Bain 30:23
hopefully haven’t stopped using that I’m sure I haven’t stopped thinking that but I’m the replays that you’ve done that I think it’s good even if you don’t actually actively use the website to have the domain to have that brand presence reserved. So you can use it in the future as well. And you’ve done that. So that’s great. And that’ll take us up to MAGICAL MARKETER who’s an up-and coming marketer that you’d like to give a shout out to? What can we learn from them? And where can we find them.

Bot 30:47
So she’s been doing some incredible stuff for her community and she’s staying in her own lane, which I really admire, because it’s easy to get caught up with people who you know, who are doing some incredible stuff but then you feel oh no comparison itis I’m not doing as much as this one the other. So I want to give a big shout out to Nick Nicky Hutchison. And and she has group coaching programmes. So she’s actually got a digital challenge that’s coming up. But unlike some digital challenges, where they want to give so much value, you go into a place of overwhelm. She’s helping you with one thing for every for every day of her challenge, which I think is amazing. So you know, we’re all got you know, a lot of things going on at the moment some of us a whole homeschooling some of us parenting as well as running our business. But if you can do that one thing to improve your marketing then you need to follow Nikki Hutchison

David Bain 31:46
whatever recommendation You have been listening to making the former creator who in today’s episode of Digital Marketing Radio shared some incredible tips she shared her five steps to building formal branding, building relationships, building authority and of variety direct communication, your SECRET SOFTWARE, Twitter spaces NEXT ON THE LIST Instagram, Rio’s your MAGICAL MARKETER, Nikki Hutchison, they’re all those links or those resources will of course be in the show notes at Digital Marketing radio.com when the website is actually finished, which will be very soon, or it’ll definitely be on the YouTube show notes. So check out the YouTube channel of course, just search for Digital Marketing Radio on YouTube. If you’re not following us when we go live. It’s fun to have people watching us live as well making what’s the best social platform for someone to follow you and say hi.

Bot 32:32
And LinkedIn, Twitter, Instagram.

David Bain 32:37
That’s not a single answer, but I’ll let you just so

struggling students the question but

MayKing Tsang 32:49
just a little bit cheeky that’s all.

David Bain 32:52
A great guest thank you so much for coming on. I have been your host David Bain. You can also find me producing podcasts for B2B brands over casting credit.com if you want to watch the next episode live please subscribe to Digital Marketing Radio on YouTube I mentioned already and of course, you can listen to the podcast and Apple podcasts, Spotify, amazon music, all those good places to a friend if you haven’t done so already as well. It’s it’s good to share until we meet again Stay Hungry stay foolish and stay subscribed, aloha

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