How to be an effective brand ambassador in the digital world – with Kerry Barrett | DMR #238

Full transcript:

David Bain 0:00
Digital Marketing Radio Episode 238 how to be an effective brand ambassador in the digital world Digital

Bot 0:06
Marketing Radio with David.

Hi, I’m David Bain and this is Digital Marketing Radio with a show for in-house agency and entrepreneurial Marketers. You want to stay on top of the latest tools, tactics and trends shared by today’s modern marketing masters. Do you wish that you were a smooth, energetic and articulate brand ambassador? Or do you desire to be a podcast or video show guest that every host and viewer resonates with delivering your message in a clearer, common, personable manner. And Episode 238 of Digital Marketing Radio we look at how to be an effective brand ambassador in the digital world with a lady who used to have a fear of public speaking but ended up with a 20 plus year career in news and broadcasting. In 2019. She decided to help others bring their stories to life with confidence and personality through her very own full service public speaking and media training consultancy. Welcome to DMR. Kerry Barrett,

Kerry Barrett 1:06
it’s lovely to be here. Thank you for having me. And I love all your graphics in your music. I need to get this for my setup.

Bot 1:13
Oh, I’m sure I’m sure you will do you’re just talking about before we went live about getting your own studio set up as well. It’s so fun, isn’t it setting up? All your own studio and equipment at home

Kerry Barrett 1:23
is fine. Although my husband might disagree. He’s like, how much stuff do we need to buy? And what is this for? Again? And don’t you already have five of these?

David Bain 1:31
There’s always there’s always something else? You know, no matter what level you get to,

Kerry Barrett 1:36
like, Yes, I need five pairs of new shoes, don’t you understand? the toes are all different and the heels are different knives. I know they look the same, but trust me, they’re all different.

Bot 1:44
No, I don’t understand No. Find carry over carry Barrett’s consulting.com. So Carrie, what’s the difference between being a brand ambassador in the digital world versus maybe being a brand ambassador 10 years ago,

Kerry Barrett 2:00
10 years ago? Well, I wasn’t a brand ambassador 10 years ago, except for the news organisations that I was working for. But I would say now it is a much more crowded sphere. And I’m sorry, my your bed keeps falling out here. But there’s a lot of noise out there. There’s also a lot of space out there because people are niching down. And there are new industries and businesses popping up all the time. There is a way to carve space for yourself in a way that there wasn’t 10 years ago. But you have to swim through increasingly cloudy waters or crowded waters, I should say. And you really need to do your research, I would say 10 years ago, right? strategy was important. But just being out there and being present was so much more than so many other people were doing now. And if you’re not doing this, you need to consider it. Now every company is a media company. And almost everybody should have or has a video presence or digital presence out there. So you really have to find your space and you have to be incredibly targeted with who you’re going to I would say the competition is fierce. But there’s also space that wasn’t available 10 years ago,

David Bain 3:17
I think I’d definitely rather swim through crowded waters than cloudy waters. That sounds a little bit

Kerry Barrett 3:22
like Well, sometimes when the waters are crowded, they’re also cloudy. And you know

Bot 3:29
I was having a good look through your website, different services, the offered your current background things that you did one of the things that you talk about is talking on a teleprompter. No, I produce a podcast obviously from the show do it’s a live stream, how it produces a video for you to for people to watch afterwards. But one of the things that I do for the introduction is I say the introduction section through your teleprompter just to make sure that I can get that section right. How do you generally advise using a teleprompter? And what kind of challenges do people tend to face using one?

Kerry Barrett 4:04
So this is such a great question. And as a matter of fact, I did a whole LinkedIn live on this exact topic last Friday. So if you’re interested in getting some additional information beyond what we have the time to talk about here, I’d invite you to go back and watch that. But the thing about the teleprompter is that many people, right there’s there’s sort of three types of scripting, there’s just fully ad lib there is creating an outline with talking points and then there’s a full script that you read off of a teleprompter, which is great. If there’s specific stats or data that you know that you need to get right or if there you know is a very specific flow from beginning middle and end and you need to have it organised correctly. I teleprompters a great way to make sure that you hit all of those points and you hit them when you need to wear a teleprompter. gets tricky is that people become so focused on just spitting out one word after the next, that they disengage with what they’re saying slash reading. And so it comes across as very, it can come across as very canned. And otherwise Siri keeps trying to talk to me, I apologise if she’s interrupting me, that the key to understanding how to use the teleprompter effectively, right, it’s not an excuse or a reason to turn your brain off because everything is in front of you, and you just get to spit it out. The key to using a teleprompter is to use it and sound conversational sound like you’re not reading, don’t be afraid to break gaze and use natural sort of habits that we have, when we talk you looking up together or thoughts or looking down those sorts of things. People see a teleprompter and they start to get this like glazed over glare. And they never look away because they’ve got to get each word out exactly. And that’s where people fall short. And that’s where they make their mistakes. There is some performative aspects to reading from a prompter. And a lot of it has to do with knowing how to use your voice. So knowing how to use your vocal variety, meaning your pitch, your pacing, your tone, your pauses, where you choose to emphasise words, and falling back on understanding the performative aspects of delivering on a teleprompter, even if you’re not super comfortable with how it works, will help prevent that sort of rote, automatic canned response. But you have to practice that’s the key. Yeah. Which is even worse, like 20 years in the news business. I still hate watching myself on video, let alone listening to myself, Oh, my God, do I actually sound like that. But that’s the only way you get better.

David Bain 6:53
It’s kind of like editing yourself an audio. I’ve edited over 500 podcast episodes that I’ve produced as well. I think you kind of get used to it, but you kind of don’t get used to it as well. Yeah.

Kerry Barrett 7:03
It’s It’s so it can be sort of cringe inducing. I also using anyway,

Bot 7:09
I know, I know exactly what you mean. And many people will feel the same thing. And I produce podcasts for other b2b brands out there as well. And one of the challenges that I face is that a lot of brands want to type out exactly what they’re seeing beforehand and see, and just read out exactly the whole script, and ends up being something like using a teleprompter, you just read everything out at a consistent speed. And the way that I try and encourage brands to actually do it slightly differently, or do it in a more conversational manner, as you were saying, as I see, people talk in bursts when they speak naturally. They speak in phrases, not necessarily full sentences, but they speak quickly for that phrase, and then they pause. And then they carry on speaking after that, is that a reasonable way to describe it to get people talking in a more conversational

Kerry Barrett 7:59
way? 100%. And I may, in fact, steal that from you. It’s really good. Well, here’s the thing, when I have a client who let’s say I’m doing a brand interview with him, so I do a lot of brand interviews with clients via zoom, right, they need to create video content, they feel weird, talking into a camera, they don’t know what to say. So we think about who they want to talk to, and why they want to talk to them. And what specifically are the top three to five points that they want to get across? And then we create a series of, I create a series of questions around that. People always ask me for those questions in advance. And unless someone is incredibly media savvy, I very rarely hand over the questions. And the reason is, is exactly what you spoke about. They rehearse their answers. And it’s the same thing as getting that sort of teleprompter stare. Like they’re just so focused on getting the words out that they end up speaking more slowly than usual, because they’re concentrating on like what word comes next. And it just ends up being sort of this staccato. There’s none of those natural bursts that you mentioned. And that’s exactly why I do it. Because people have a tendency to want to make sure that they get everything perfect. And that’s just not not only is it not necessary, it’s often detrimental.

Bot 9:20
Exactly. And I find the same thing. I mean, I haven’t taken any real formal training, but I guess by just doing loads and loads of episodes, I’ve found myself roughly in the right way to do things. And I feel that what I tell you what I was, I’m going in a certain direction there, but I’m not sure exactly what direction I was going in there. All the time. What do you what do you how do you deal with someone when they’ve gone off in a certain direction and you can see it in their eyes that they’re not exactly sure where they’re going? I heard you say yeah, how do you assist them with Yeah, the question was good.

Kerry Barrett 10:03
Gently guide. So that happens to me all the time, if you hear me sort of start to ramble for like, five seconds is because I’m like, Oh, crap I need, I forget what the hell I was saying. But I need to keep talking until it comes back to me when I when I sent. So when I do an interview with somebody, I usually tell them ahead of time, you know, here’s the deal, I want you to really shine during this interview. And I’m listening to what you’re saying. And if I sense that we’re going in a direction, that’s not beneficial for your message, because I know what your message is, and I know what your goals are, I’ll I’ll jump in and redirect you, I don’t want you to think I’m interrupting you, because I’m not interested in what you’re saying. But we have a limited amount of time. And I want to make sure that you get your message out the way that you would, would like it to be seen. And so I love that you spoke about that. So and so we know if we have some time, we’re gonna get back to that. But But well, I’m thinking of it, let’s talk about blabbity, blah, blah, blah, blah, blah, whatever it is, and you sort of gently guide them back to the spot that they’re supposed to be in

David Bain 11:11
brilliant. And I’ll tell you where I was attempting to go are always intending to go was that you’re mentioning that you don’t share the full questions with people beforehand. And the reason what I was saying as I’ve gravitated towards probably the right way of doing things, and that I know you’re obviously a professional and you would have handled questions being shared with you beforehand, professionally, no problem as a whole. But I just shared bullets with you beforehand, in terms of the areas that I was intending to talk about. So hopefully, that’s

Kerry Barrett 11:41
you did it exactly correctly. And and you know what, it’s funny as I was getting ready this morning, like I haven’t, I’ve looked, I looked over them when you first sent them to me. But should I look them over again. And I didn’t for this for the same reason is usually when I can speak off the cuff. It’s more real, it’s more authentic. And I’ve been doing this for 20 years. But I still know that I even sometimes feel compelled to have every word planned, or know exactly how it is that I want to say things and that’s not. That’s not how I operate. That’s not how I speak. And I know that I can usually do better when I’m off the cuff.

David Bain 12:17
Most people though, when they do off the cuff or when they talk naturally, they aren’t as energetic as they should be on camera. How do you actually persuade yourself to be more energetic on camera or in front of a microphone? Well, I

Kerry Barrett 12:31
will tell you this, it was not automatic. I specifically, it occurred to me. One, I think it was that in 5pm show that I was anchoring, I was on the news desk. And I have is a long time ago, you know, maybe 18 years ago, and I happened to catch a glimpse of myself in the monitor down below the teleprompter. And I was like, dang, I look not happy to use, like the nice way of putting it and I look tired. And so I actually went back and I watched the aircheck right, that recording of the show afterward. And I realised that although I thought that I was connecting with what I was saying, and I was passionate and I was energetic, I actually didn’t come across that way I came across as a little bit aloof, somewhat tired, not all that happy to be there, which was not at all how I felt. But I realised at that specific moment, what the camera did to not only energy but facial expressions nonverbals all that other stuff. So I realised when I’m in front of a camera, I can’t have a neutral face, I always have to have a slight upturn, just so I look neutral, my face is neutral, I look ticked off. And when it comes to I have, you know, right RBF sexist term aside, I actually have it and so I have to be aware of that because otherwise it just looks like I’m angry. And I also as I mentioned before, there’s a little bit of performative there’s some performative elements that go along with speaking on it on a prompter. The same thing goes with speaking through a camera and usually the the to go hand in hand. There is a you have to be aware that when you are reading a script or when you are in front of a camera, it is going to eats energy for lunch is the best way that I can put it right the camera. It puts its foot on anything you want to highlight and it like puts you know anything you want to mitigate in in bright lights and showcases them to everybody. Oh, you have a zit here. Let’s put it like some bright lights around it. Make sure everybody can see it and like you didn’t get a good night’s sleep. Let’s make sure those bags under your eyes are front and centre. So the camera is a cruel mistress and And I always say that you have to make sure that you are going almost over the top, when you’re really energetic. You’re sort of come across as normal on camera. And so you have to feel comfortable going over the top. And that took practice that took me anchoring a newscast because it was back in the day, and then watching the air check, and then seeing specifically, what portions did I look and interested in or out of touch with or angry about that was not actually how I felt and then actually physically practice, changing my facial expressions and changing the ways that I spoke to the camera. One of the easiest things to do for body language. And we do it all the time when we’re speaking in person is when we’re excited about something, we lean in, like, Oh, my gosh, you won’t believe what I heard the other day at the watercooler

just turned out that that

was wonderful learning more, but whatever, you know, oh my gosh, so and so tweeted, blabbity, blah, blah, blah, we lean in, because it’s like, this is great information, I want to make sure that you hear it do the same thing on camera, right? When you have something that’s really exciting, or that you’re really passionate about, or, you know, a statistic that’s gonna knock people’s socks off, lean forward. Do you know that, you know, 200% of consumers say that they make purchasing decisions after they watch a video, I realised 200% is not an actual thing. But I’m making a point here, right, you’re leaning in, it’s a very clear indicator. And it’s a way to infuse your presentation with energies. Same thing with hand gestures, I tend to use my hands a lot when I speak. And every now and then I’ll come across somebody who has been told that using hand gestures is a very bad thing. And they’re so focused on sitting on their hands and keeping them still, that it’s still every single other aspect of their delivery. If you talk with your hands, as long as they’re not like random, and you know, without any sense or purpose, if you talk with your hands, and they amplify and highlight what you’re saying, use them because they will not only enhance the rest of your vocal delivery, they will infuse your delivery with energy as well.

David Bain 17:15
You don’t have to go on Google RBF. And I’m not going to share with the listener. But if

Kerry Barrett 17:23
you look down when I said that, and I’m like he’s putting that in the Google machine. It’s resting bitchface.

Bot 17:33
And one other thing that I’d like to touch on is storytelling, because that seems to be something that someone can do if they’re a real pro, they can bring in storytelling, because humans relate with stories. And it’s a wonderful way to educate people as well. So if someone asks you a question, how do you go about actually bringing the story into your answer at the same time,

Kerry Barrett 17:59
such a good, such a good point. And I want to highlight the reason that storytelling is important data and stats are important. But the stories that go around them will stick with people for so much longer. And they don’t have to be long stories. They don’t even necessarily have to be stories that specifically happened to you. But they do have to be stories that will be important to your audience, and will be relevant to whatever it is that you’re trying to teach them, educate them, get them to buy whatever. And so I call it sort of a micro story. And it is, you know, 30, maybe 45 seconds if it’s super compelling. And I’ll give you an example. When I first started my business, I went to hear someone speak about business growth. And they were talking about how to sell your message or sell your product to your client from the stage right? This is pre pandemic. And this man said, when people go to buy a drill at the hardware store, they’re not going because they needed drill. They’re going because they need a hole. Right? So don’t sell the drill sell the hole. That is that’s a story, right? And that story has stuck with me now for two years on that I don’t remember anything else about what he said. But I remember him. And I remember that story because it stuck with me and explained to me in a way that I can understand what exactly he was talking about when it came to selling your services through the eyes of your client. And that’s an example of a story and it doesn’t have to be long it has you know, I did a I’ll give you another quick example. I am creating a digital course about DIY marketing video and I was talking about the power of video when it comes to making people feel like they know you and I said for example, every time I left the studio. You know, I worked at 30 rock 30 Rockefeller centre on Sixth Avenue in midtown Manhattan. Every time I left the studio, it would walk out onto the sidewalk and someone would stop me and say, hey, did it did it did it or whatever the conversation was. And that’s because they assumed that, right? I knew them because they knew me because they had seen me on TV that morning and then want to go for perhaps the morning before that, or however long they had been watching. That’s the power of video to make a personal connection.

David Bain 20:33
Love it. I love the fact that you also said that actually a story can be 30 seconds or 45 seconds, it doesn’t need to have to be long.

Kerry Barrett 20:41
Right? I was back in 19. I won’t give you the year. I was born in Hinsdale, Illinois, to a mother by the name of Bonnie. And that’s not the story. And sometimes what you think it What is your favourite story, right? What you think is like this is the epitome of like who I am and what I do, that might not be the right story for your audience. So just because it’s your favourite doesn’t mean it’s going to be the favourite of the audience, you really need to know. You need to do your audience research to figure out what that story is.

David Bain 21:11
Definitely I read the book TED Talks fairly recently, as well. And I think that’s a great book to actually show you the basics of, of give delivering a speech, but also incorporating a short story into that as well. Yeah. Quick thanks to Amazon’s for commenting, saying narrative storytelling is absolutely critical. It’s how we’re wired our own brains run on meetup narratives to organise all the information we process. Let’s segue into Part Two though, our discussion this time for Kerry’s thoughts on the state of digital marketing today is starting off with SECRET SOFTWARE. So Carrie, share a lesser-known martech tool that’s bringing you a lot of value at the moment and why that tools important for you.

Kerry Barrett 21:48
In video, it is as super simple editing software that you can use on your computer or phone, I am not ready, right I have an editor that will do Adobe Premiere and all that fancy stuff. I’m not technically involved, I don’t know how to do all that stuff, I struggle to shave a few frames of video off of my off of my, the stuff on my phone in video is a great super easy platform to use, that even the most novice of editors and shooters can use to create a more concise and more polished video in video,

David Bain 22:26
superb stuff, moving on to something that you currently use to something that you’re going to use that as NEXT ON THE LIST. So what’s one marketing activity or tool that you haven’t tried yet, but you want to try soon,

Kerry Barrett 22:36
as a marketing tool that I have not tried yet that I would like to try soon is I would like to sell from an actual stage. I haven’t been able to do that because of the pandemic. But I despite the fact that I hated public speaking prior, I really do quite enjoy it now. And as soon as this pandemic clears up, it’ll give me the opportunity to do it. And I’ll let you know how it works. All my selling is via video, um,

David Bain 23:03
is there anything that you would do differently from stage compared with selling from, say a webinar?

Kerry Barrett 23:09
Yeah, so I mean, the stage is different at first, it depends where your fear comes from. Many people hate speaking to a large audience, but they’re perfectly fine on camera, others really feed off of the audience energy. And so they, they hate being on camera, but they prefer being in front of an audience, there’s a couple of overlaps. Certainly, you’re always speaking to the person in the back of the room. Same goes for video is same same goes for speaking in front of an audience with the audience, though, because you have people in front of you, I always divide the room up into quadrants. And I focus on this quadrant, you know, whatever, for 10 seconds, and then maybe this quadrant for 10 seconds. And so it allows me to connect with each person in the room. But it also might, if it’s a large crowd helps dial down the people in each quadrant that you’re looking at. So it can feel for those of you who have a fear of public speaking, it can make it feel a little less overwhelming. One other secret is if you are speaking at an event, go early and have a slightly deeper than usual conversation with three people who are going to be in the audience. So if you do begin to lose your mind, up there, you know that there’s three phases that you have a connection with already. And if you look at them for a little, you know, buoy, they’ll probably smile and they’re nod their head because they already feel connected with you. That’s a great method if you have some anxiety to make sure that there are friendlies in the audience in front of you

David Bain 24:48
multiple tips and one there love it. So

Bot 24:50
let’s move on to this or that round.

So this is the quick response range. 10 quick questions, Just 2 rules here. Try not to think about the answer too much and you You’re only allowed to say the word both on one occasion, so use it wisely. Are you ready? Okay. TikTok or Twitter,

Kerry Barrett 25:11
TikTok,

David Bain 25:13
Facebook or LinkedIn,

Kerry Barrett 25:15
both

David Bain 25:17
YouTube or podcast,

Kerry Barrett 25:19
podcast,

David Bain 25:21
traffic or leads. leads, paid search or SEO,

Kerry Barrett 25:29
SEO,

David Bain 25:31
ads or influencers influence

I don’t have an upload button here but Google ads or Facebook ads,

Kerry Barrett 25:48
Facebook,

David Bain 25:49
email or chat marketing, email, Mar tech stack or all in one marketing platform all in one, one to one or scale

Kerry Barrett 26:02
scale.

David Bain 26:05
That was my challenge is going to be the first one tick tock or Twitter was a challenge. Why?

Kerry Barrett 26:12
Here’s why that’s a challenge because I have a I have a large following on Twitter just for my news days, but it doesn’t serve me as well right now. And I just sort of started to dip my toe in the TIC Tock waters, but I think longer term that’s probably a better place for me. That’s why it was I was really struggling.

David Bain 26:36
So what type of content are you publishing on Tick Tock?

Kerry Barrett 26:42
Right now I’m publishing public speaking tips. I actually got a I’ve only posted a few and I’ve gotten I’ve gotten three calls and one confirmed client out of it. It’s it tick tock is a tricky space. Although I do feel like it’s changing. One of the things that I’m going to be using Tick Tock to market is my digital course, which is creating DIY marketing video. I think there’s a large opportunity for personal and professional brands, especially those that are solopreneurs or entrepreneurs or small businesses to to use, because that’s where they are right to sell that particular product to them. That makes sense.

David Bain 27:24
Yeah, absolutely. Okay. No, absolutely. I was expecting us to maybe call in for another 10 seconds or so that’s I was I was I was kind of leaving a little bit of error there. But

Kerry Barrett 27:34
it’s because I feel like I stopped mid sentence but I had a moment I didn’t know where else I was going. No.

Bot 27:41
I’m not using tik tok, effectively, too. I’ve tried it once or twice, but it didn’t really appeal to me. Maybe I should try it. But I should say the same thing about Instagram. But I’m also of the belief of you can’t do every single marketing channel effectively and every social channel effects of me Do you prefer to be in as many places as possible? Or do you think from a social media perspective, you should focus on one or two different platforms.

Kerry Barrett 28:03
So I have outside of tik tok, I have a decent following. I really didn’t create as much runway as I would, as I should have when I had my news platform, how engaged those followers will be with my business now that I’m not a news, I don’t know. But right now, it’s an it’s a decent. It’s a decent following on all the platforms where I think I need to focus my attention is Instagram and LinkedIn. And I say Instagram because it’s sort of hand in hand with Facebook when it comes to like content and ads to some degree as well. But LinkedIn is is a is a great spot for me.

David Bain 28:49
Okay, well, that’s from an organic social perspective. But let’s move on to $10,000 question.

If I was to give you $10,000 you had to spend over the next few days in a single thing to grow your business what would you spend it on? And how would you measure success?

Kerry Barrett 29:04
I would spend it on ads my digital course which is dropping next week and and i would measure success by how many people how many people signed up for there’s a masterclass that it leads into that and I would measure success by how many people signed up and watched. Um, do

David Bain 29:25
you have any thoughts on what platform you use? You touched on Facebook briefly there would you use Facebook ads and any particular type of ads,

Kerry Barrett 29:34
Facebook and and LinkedIn,

David Bain 29:38
Facebook and LinkedIn Okay, okay. Yeah linked. I’ve been trying them both recently as well. And I interviewed eg Wilcox a few episodes ago, and he’s a LinkedIn ads master. So certainly, if anyone wants to find out their LinkedIn, LinkedIn ads, they should listen to that episodes, episode two to five.

Kerry Barrett 29:55
But you five

let me write that down. Because I need that.

Bot 30:00
Yeah wonderful LinkedIn ads you do get the different experts in different platforms and they’re so key to, to to listen to Facebook’s are a bit of a challenge I find because and it’s difficult to sell immediately from a Facebook ad certainly when you’re targeting a cold audience you kind of need to deliver content to begin with and then retarget to that content. So it’s a multi step approach, but it can be very effective.

Kerry Barrett 30:23
I that’s that’s our goal. We have a masterclass, like I said, that launches and that masterclass is an hour it’s live, it’s chock full of content. And then there’s time for q&a at the end. And that’s where the ads will lead people. And the ad then there’ll be obviously social posts on all the platforms, LinkedIn posts, the LinkedIn live I have coming up here in the next 13 minutes is about creating DIY marketing videos. So this is a series of, I don’t know, I don’t it’s not a funnel. There’s different portions of the funnel. I guess I just started my business two years ago, six months in I didn’t even know what a p&l was. So I’m not the person to ask for business advice that much I could tell you. I could tell you all about video though.

Bot 31:10
No, exactly. And no one knows everything about all aspects of digital marketing, you kind of just need to have your area of expertise and focus in on that. You’ve got Stephen bajio bajio I’m sorry, I’m not raising your surname correctly. I’m a big fan of LinkedIn and LinkedIn as you’re talking about there, Stephen because obviously you’ve got LinkedIn that you can get a lot of organic success from as well. But um, let’s um, you mentioned there Carrie, that you’re moving on, you’re going to do a LinkedIn live and in 30 minutes time, so let’s move on ourselves. And to finish off, let’s shift the focus to someone else who deserves it. So that is a goal marketer, what Sam or other who is an upcoming marketer that you’d like to give a shout out to? What can we learn from them and where can we find them?

Kerry Barrett 31:53
Okay, so her name is Rosie Kaczynski. KSINSK I, she is located at near me here in New Jersey, in the good old us, evey. Her company is shattered pencil studios. She is a marketer and a graphic designer. And I’ll tell you, she’s making the workbook for my course. And she is phenomenal. I’ve never met anybody who can take it’s such a I come to her with these wildly unarticulated not only, you know, definitely I can’t articulate it with my mouth. They’re not fully articulated in my aspect is what they are in my brain. And I say, Here’s all this stuff. Can you like make this cohesive and beautiful visually and with the messaging and I don’t know how she does it, but she is phenomenal at what she does and she creates, she creates assets and branding and message she just you find her on LinkedIn, Rosie Kaczynski, and I promise you I come back to her time and time again. She is efficient, she is smart. She is kind of pleasant to work with. And she is an absolute genius at what she does. And she’s very creative. So when you need a logo or brand you give her ideas, talk about the colours you like, and she sits down is sketches that out. I mean, she’s just, she’s phenomenal. I cannot recommend her enough. You will you will. If you hire her, you will be 100%. thrilled.

David Bain 33:28
And Stephanie Singh love the name of the company. Obviously, you’re talking about shattered pencil studios. That’s the name that you remember, isn’t it?

Kerry Barrett 33:34
Yeah, she’s great.

Bot 33:35
And I’m saying in the chat that LinkedIn is the most business focused by far, but spam levels just drive me crazy. I find that the spam levels aren’t too bad. But I tend to get rid of people in my network who keep on spamming me consistently. I’ve got a fairly large network of maybe like 15,000 on LinkedIn, but I don’t find it too bad. What about yourself, Gary?

Kerry Barrett 33:54
I think it’s the it’s not a tonne, but I do find the initial reach out, please don’t sell me this, that or the other thing like like, even if you just send me a connection request, and don’t send me a note, nine times out of 10. I’ll accept you and see where the conversation goes. And but if it’s just a hard sell from from day one, or if it’s the first you know, take me out to dinner, at least,

David Bain 34:27
if it’s a generic, I love what your company does. I’ve been looking at your website. Yes.

Kerry Barrett 34:32
Like you’ve had a lot of success in your company. What is my company by the way? I got someone the other day who, who said, who they kept pestering me about redesigning my website, which I just did like a year ago. And it’s, I mean, I didn’t do it. I hired somebody to do it. And they did a darn good job and I finally I just texted them back. I said, Why don’t you check out at my website and tell me if you think I need a new one, and then I never heard from them again.

David Bain 35:07
That’s a great time conversation going on there and Stephen saying lol drinks first.

Kerry Barrett 35:13
Come on,

then maybe we’ll talk sales.

Bot 35:18
Absolutely, like this was superb conversation there, I really appreciate you coming on there and I pressed the wrong button there. So that’s not so good. I’m not sure if I can possibly turn that off there, I’m gonna have to go back to my other bits of software called demons that I use to power my it’ll come off there in a second there but I tried to make life complicated by myself, I use what’s called a stream deck. To start my video has changed my sections, you know, play my bumper noises there as well. So that’s coming through my own system, but if you slip up if you press your finger in the wrong thing by mistake, I can set it up to actually if I press it again, then switch it off. But I don’t think I’ve pressed that one by mistake before but there’s always a first look at this, I will say was Episode 238 of Digital Marketing Radio work Carrie Barrett from Carrie Barrett consulting shared wonderful specific tips. I loved your cameras eat energy for lunch advice. Don’t show RBF and be comfortable going Ott have your 32nd story ready as well. So lots of great tips there in that first section, your SECRET SOFTWARE carry in video your IO, your NEXT ON THE LIST cell from a stage that’s interesting you mixing up your offline marketing with your online marketing and more people are obviously going to be doing that as well. And your MAGICAL MARKETER see if I can say her name correctly, it’s Rosie Krasinski from shattered pencil studios. So I will make sure that every everything that Carrie mentioned there and it will be in the show notes at Digital Marketing Radio COMM And on the YouTube channel, just search for Digital Marketing Radio on YouTube. Carrie, we talked about a few social platforms what’s the best social platform for someone to follow you and say hi,

Kerry Barrett 37:06
LinkedIn or Instagram LinkedIn it’s Carrie Baron or you can follow my company page carebear Consulting or Instagram is care Barrett ke er ba RR e TT

Bot 37:17
absolutely superb stuff. Well, I’ve been your host David Bain. You can also find me producing podcasts for B2B brands over at Casting cred.com wherever you’re watching or listening please let us know what your thoughts you know, feedback is fantabulous. Make sure you’re subscribed to the Digital Marketing Radio channel on YouTube Of course to watch the next episode live. Until we meet again, stay hungry, stay foolish and stay subscribed. Aloha

radio.com Digital Marketing radio.com Digital Marketing Radio, Digital Marketing Radio, Digital Marketing

radio.com