How to Market a Book on Amazon – DAVE CHESSON

How to Market a Book on Amazon – DAVE CHESSON | DMR #224

Today I’m joined by an online entrepreneur specializing in book marketing. He’s worked with New York Times bestselling authors like Ted Dekker, and the book marketing team of L.Ron Hubbard – plus also, online writers like Pat Flynn and Jeff Goins. Welcome to DMR, Dave Chesson. [you can find Dave over at]

How to Market a Book on Amazon – DAVE CHESSON

How to Market a Book on Amazon – DAVE CHESSON

On this episode of Digital Marketing Radio we discuss how to market a book on Amazon, with topics including:

  • You have a very varied background to put it mildly, how did you get into book marketing?
  • I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders – what are some of the important things to consider from that perspective
  • How should you start out – do you suggest exploring a topic with an audience before starting to write a book
  • At what stage in the process do you consider book marketing?
  • What are the essential elements to include in a book marketing plan?
  • How does marketing a Kindle book differ from marketing a physical copy book?
  • I’m sure that there are thousands of books that are published every week that are great – but only sell a few copies – what are the biggest mistakes that these authors are making?
  • How is book marketing likely to change over the next couple of years?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Ahrefs [SEO competitor research software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Infusionsoft (or Confusionsoft as Dave says!) [Sales and marketing automation]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Focus on one particular traffic generating source, and master that. My regret was that I didn’t just stick with Facebook ads, but luckily when I chose SEO that became my focus. And every point, type, version of my business has always utilised that one skill. And that’s what’s allowed me to single-handedly be successful as I’ve moved forward.