Is livestreaming worthwhile for B2B brands? – Ian Anderson Gray | DMR #226

Full transcript:

David Bain
Today we’re looking at whether or not b2b brands should be embracing live streaming, as a significant part of their content marketing strategy. Joining me to discuss that is a social media and live streaming guru, he’s been a regular top speaker at events including Content Marketing World, and Social Media Marketing World. He’s also a trained professional singer and a nice guy. Welcome to DMR Ian Anderson Gray.

Ian Anderson Gray
Thanks David. It’s great to be here. I’m really excited about what you’re doing with this show and I love the graphics I know podcast listeners are not gonna be able to see that but you can just imagine beauty.

David Bain
Absolutely. You’re not talking about me you’re not talking to yourself but where you might be.

Ian Anderson Gray
I have to say I do like your I do like your snazzy glasses so

David Bain
well. I think we can compete in that department. Let me just say to the listener you can find in over it, I ag don’t mean so have a very easy three letter domain them. And so in live streaming is certainly a key part of online content nowadays, but it seems to me that in the business world, it tends to be used more by personal brands than b2b brands, is that fair.

Ian Anderson Gray
I think so though, there are some b2b brands that are doing it but I say it more in the in the kind of personal branding space, as you were saying. And I think that’s a shame, because I think, you know, missing out on a lot of a lot of advantages that we can talk about in today’s show. I am seeing is interesting, so that there’s been a slight move. Since the you know the the pandemic that we’ve been in in 2020 and 2021 but in that that’s kind of forced people to do a bit more but it’s still, it’s surprising how many b2b brands aren’t using live video as much as I would have thought they should do.

David Bain
Absolutely. David says, is saying in the comments absolutely worth it for b2b, great for building up content and engagement with the audience, but it is not the case that personal brands have the advantage in that the brand is associated with the individual that’s doing the talking so you’re building up their personal brand authority. So Does that not mean that you’re actually, you have more advantages to livestream as a, as a personal brand as opposed to b2b brand.

Ian Anderson Gray
Yeah, I think at first glance, that’s definitely the case and I think this is the one of the big issues that b2b companies have is that they think well, you know, we’re a company you know we would we, who would we ask to come on to the live stream. But you know I think b2b brands should be thinking about themselves more from a more of a personal brand point of view. Anyway, I think, you know, company, individuals out there other companies want to interact with, with other companies and they want to do it like more of an a person to person, type of thing so they want to know who is behind the corporate identity. And there will be people within your business that you can put forward who will represent you represent that company. I think that’s, that’s more difficult to think about as a b2b brand but I think it’s really really there are examples of some companies that are doing an incredibly good job there they’re building a community. And that, that’s it’s probably a good time to think about what are the advantages and how can a b2b brands utilise live video. And some of those things would be for example to build a community of fans around your around your company, as, for example this live streaming tools out there are doing a very good job and you’d kind of think that that should be the case because it’s obviously they’re, they’re selling live video but I mean ECAM live restream stream yard, they’re all doing very good jobs that producing live video content that engages with a community that builds that community, and you want to, as a brand I think it’s important to build a to grow a community of fans around your business that are going to do that marketing work for you and to spread the word. And then of course the other thing is it’s amazing for repurposing from a repricing point of view and I know that you see this you’re doing that and this show, this is the live show that’s turning into a podcast, and I think b2b brands can be doing that too as well. It doesn’t have to be the same person every week but if you can have a cohesive kind of plan, and a process of, of sharing knowledge and entertainment as you go through each week, you can definitely do it as a b2b brand or company.

David Bain
Okay, I mean certainly what you’re talking about the the ability to turn the livestream content into other forms of content is outstanding I’ve published a book in the past from a live stream, and if you have a process, then you can certainly produce so many different types of contents, quote cards, smaller videos for social media podcast as you say as well. Now you touched on different people potentially doing the live streams for the b2b brands. One concern that I would have perhaps if I was a b2b brand slash business owner would be to actually be building up the personal brand authority of individuals within the business that might move on somewhere else. So if a b2b brand starts to livestream series, how does that brand actually retain the authority of that livestream series, if the star if the participant ends up moving on somewhere else.

Ian Anderson Gray
Yeah, that’s a very good point that I have seen this happen you know where somebody has had to leave a company, and the following was really around them. Interestingly though, you would have thought that the numbers would go down and the group of people would then move on, but that’s not been my experience actually. So, the, there will probably be some kind of drop off. But if you have done if you have produced the live shows in the right way, and you have been talking about the brand and you have been building a community around the brand, not the person that I think that when that person leaves and then you bring somebody else in and you’re really transparent about that. And, don’t, don’t you know somebody leaves, don’t just, then put somebody else in front of the camera and cannot say anything, you know, be really open and honest about it that’s so important that I think, I think people will understand that you know people move and might be a good time actually to kind of almost reboot the show with a slightly different focus and do it that way. So I think, I think it’s important as when you, when you do produce your live show, for as a b2b, that you do have somebody who’s who is a very good host and very good interviewer if you’re going to do an interview show, but although it’s, It’s good to show their personality they should always be kind of showing the personality of the business. So it’s, if you know the question I always ask a b2b company that’s thinking about doing a live video, if your company if your brand was a person, how would you describe that person. And then it’s kind of putting that in front of the camera in a way. So,

David Bain
how do you sell the value of doing a live stream to a b2b brand, who perhaps that perhaps they’re busy doing so many other different marketing activities perhaps they’re focused on direct calls to action, and during a live stream is perhaps more challenging to do that. It’s difficult to measure the true value of that as a one off, it’s more of a brand builders we’re talking about rather nicely a medium that you can have that immediate direct call to action. So, how do you justify how do you try and sell. The reason behind doing live streams to b2b brands,

Ian Anderson Gray
it can be done in different ways, so you could have for example a big event coming up, why not do a live stream to turn that into a live stream and obviously at the moment, it’s very difficult for businesses to do in person events. So if you have a conference, why not turn that into a live stream. If you’ve got a product that’s coming up, why not do a live stream to celebrate that to announce that there are different types of live streams that you can do and the great thing about that is you can get people watching live, this is this is something new and exciting that you’re going to be talking about so you can bring in lots of guests onto the show you could have lots of people watching, and have this real community feel to it and you can then potentially sell, you can have links that people can click on. And there have been plenty of companies that I’ve worked with where they’ve been able to get loads of click throughs to and lots of buzz about a particular product, so that would be that’d be one thing that you could do lots of other things you could do, I mean it’s, It’s a case of thinking about your strategy so that if you have a particular product coming up or something like an event, then that you could do that but the other side is is to think about it from a, as you say from a brand building point of view this is, this will take time for a live show to, to develop. So you might want to think about three, this is a three to six month project before you’re really gonna see a lot of traction. Now, some b2b companies out there are gonna think, Oh, that’s a lot of investment for not that many returns in the first couple of weeks, the first month or so. But what you’ve got to remember is that what you’re doing here with, with a live show, if you construct it really well. And you do an amazing job David with all of your shows because you totally see the power of repurposing, why not do a regular like a weekly show where you’re maybe bringing in somebody for your interview, and you’re making it fun and engaging as well so you’re showing your, your expertise as a company, you’re also showing that you are real, there are real human beings behind the brand, because people buy from people, even in the b2b sector that’s that’s true. But then the, The other thing is that once you’ve done that on a weekly basis you are, first of all, creating live content. Second of all, you’re creating content for replay the replay viewers, if you’re broadcasting to lots of different channels you’re, you’re going live to say YouTube and Facebook so you, you’re, you’re targeting the different audiences on that you could turn it into a podcast, you could do, do what I do which is I work with a company that turn my podcast or my live videos into a full blown blog post and then social media images or from that and so with that one live show that you’re doing every week, you’re killing, lots of birds with one stone. So I do, I do love birds but you know.

Ian Anderson Gray
So you’re doing all of those, you’re doing all of those things, from just one live show, and your bet being able to build your brand up, and I’m a total believer that believer in that. Yes, I’m about my company I’m a personal brand, but if I was, I have worked with bigger companies where they’ve, they’ve done a similar kind of thing, and it’s worked really really well, that the main problem that I think, and this is the bigger the business, the bigger the company that I’ve worked with the more they’ve wanted to control this whole thing. They’ve wanted to control what is said. They’ve wanted to control what the people in the, in the comments are saying. Yeah, and that’s kind of understandable. But the problem there is that it becomes less live, it becomes more perfect and it’s actually the bits that go wrong, the flaws, those aspects of it are actually what makes it more attractive to people. And I think some, some larger b2b companies are slightly uncomfortable with that or very uncomfortable with that. Oh, but the evidence shows in marketing that actually more authenticity, I know it’s a buzzword and I hate using it, you know, showing that the kind of vulnerability that the flaws within you the human side of it, that’s not the flaws of the product obviously of all this, the solutions that you’re providing. But the fact that you are human beings. And, you know, if for example your webcam falls off or something funny, like that happens, then that’s not a bad thing and I think it’s that’s more of a challenge I think for the bigger companies because they’re wanting to put forward this perfect view, and actually perfect does not sell. I don’t think,

David Bain
yes, when you were talking about, thinking of doing a live stream series around an upcoming event. I know not many businesses are at upcoming events, but I think it’s a good example good analogy in that what I was thinking of is what brands often do around events as they have drinks even drinks evenings sponsored by their brands and their informal get togethers, And perhaps that’s the kind of atmosphere that you’re, you’re trying to create for your live stream, it’s not a formal presentation and if you imagine that these events you wouldn’t want the brand to be doing a 45 minute presentation of how to actually use their products that’s just an inappropriate use of the medium, and I think that’s probably a good example of the kind of feeling that you’re wishing to portray from from live streams. Absolutely,

Ian Anderson Gray
and you can have lots of fun with it. I mean, I know a lot of the personal brand, businesses out there are doing a lot of this, but b2b Bigger b2b, companies can can learn from this, you know, there’s, I was like producing an event in November last year so this was a big conference that would normally happen in person but because of the lockdown. It had to be done, all online and we didn’t want it to be like another death by zoom conference we wanted to make it fun and engaging so during the day there were keynote talks, there were presentations that kind of thing. We made it fun and engaging but then in the evening, though we did use Zoom for this but there was, there was a virtual bar. So, and it was even brought in a magician magician and things like that to make it fun. So, on a live show you could you could make it fun. You can have it more like a more informal, you could do something like have a virtual bar as part of it as well and just, just to get a bit more fun, and engagement as well just to build that community because I think that’s what is missing out with a lot of these b2b live streams that I’ve seen.

David Bain
Yeah absolutely, I mean a live stream doesn’t necessarily have to have to be something that happens on a regular basis, on a weekly basis so some great live streams have been booked launches or launches of certain things perhaps your own private community is given restricted access to this live stream as a, as a bit of a party or get together or an extra incentive for signing up beforehand. What about the best medium for live streaming for b2b brands, we’re live streaming to LinkedIn we’re live streaming to YouTube and Facebook and a couple of other places, is it better off for b2b brands just to focus on one particular social media platform to do that live streaming on,

Ian Anderson Gray
I think. So to begin with, so that you can broadcast to more than one platform at the same time which is, I know what you’re doing, David, this is called either multi streaming or multi casting, and it’s a lot easier now than it used to be and the, it used to be very difficult to do. You need to have a very powerful computer to do it. And the other issue is you have this fragmentation of the audience in the comments. Now with with number of video solutions out there you can follow all the comments from all those different platforms that you stream to, but even still I think it’s important when you’re first starting off with live video to keep it simple to start off, focusing on the content and your audience and think so where is my audience, great, where do they mostly hang out. Is it on LinkedIn. If it is LinkedIn, then unfortunately you have to kind of try and get the LinkedIn gods to bless you with the joys of LinkedIn live, you have to deal in a closed,

Unknown Speaker
yes you

Ian Anderson Gray
have to apply her, but I mean, in the future, hopefully that will change. If it’s YouTube, maybe you’ve got a very, very engaged YouTube channel, so maybe it would make sense for you to go there, or Facebook I know Facebook is not the place always for b2b but it’s still, it’s still an option, Facebook Live is a very robust platform as well and then there are other channels as well. So I would maybe focus on one or possibly two to begin with and then expand it over time and because multi streaming is, is a lot easier now. As long as you’re careful to, to, to think about your audience on all those different channels, then I think you can do that, I think, for example with the comments that’s the only thing I find with multi streaming. I think it’s a really good idea to go back afterwards and reply to people’s comments and to get a build those communities on, on, on your live streams and of course the more places you go lie to you’ve got more fragmentation of those comments and so it becomes a bit more challenging. So just bear that in mind.

Unknown Speaker
Yes, absolutely

David Bain
I think starting one platform is a good idea. Also because if someone is watching on a single platform and obviously people do. Then, they like to see other people watching, along with them if they see if they feel that they’re the only person watching even if they hear mentions of other people on other platforms, they feel kind of on their own and probably less likely to stick around.

Ian Anderson Gray
You’re right. I think I think you’re right there and there’s this, there’s less of a community field so it’s probably important at this point to talk about the different audiences on a live stream. And so there are two. And if you’re going to be turning your live stream into a podcast or three so actually technically on this show at the moment there are three audiences that we’ve got to think of there’s, first of all there’s your live viewers, people watching live, and that’s where community is really important, if, if there are loads of people watching on YouTube, but you’re watching on Facebook and there’s only you. It doesn’t feel very community that doesn’t feel as a community there. So that’s that’s that’s important for that and then of course you’ve got the people from the future your replay audience that the community aspect of that is important terms of the comments but you know there’s no live view account. And then finally, if you’re turning into a podcast, you’ve got your podcast listeners and you’ve got to think about turning that into. It’s just thinking about the audio part of it so yeah I think that’s, that’s important to think about but I think it’s, I think just focus on the one platform first and then over time you can you can grow that and build that and there are tools. So, one tool that I use restream has a chat feature that will allow you to, so when you comment it will comment on all those different channels, but they also have a relay service, so someone comments on Facebook, They’ll post that to YouTube so that people on YouTube can actually see that comment and so you do still get that kind of community feel it’s not quite the same, but it’s pretty good.

David Bain
Great stuff. Johnny Rossi in the chat, loving the new branding David’s a great to see David Ian, very interesting conversation. Well thank you, Johnny. Johnny is a good friend of the show as well we both know Johnny very well hope you’re keeping well Johnny. Just before we move on to the second section of our conversation, Ian. Let’s just get your thoughts on minimum equipment required in order to actually get going with live streaming, because obviously, we’ve got a fairly complicated set up ourselves, what would you say is the minimum equipment required to actually get going,

Ian Anderson Gray
I don’t think fairly covers, certainly for you, David, because, yeah, we could go into we could get really geeky well yeah I mean both of us I think David and I, we’ve, we love the tech, and I don’t want to speak, speak for you, David, but I think we both probably like to overcomplicate things sometimes. So I think it’s important just to start simply, and I’m a big believer in bootstrapping, your live video studios so if you are totally totally committed to live streaming as a b2b brand, and you’ve got the budget, then by all means, spend $20,000 20,000 pounds whatever on the live video studio, but most, most, most people will want to start small and then build it up over time, and you get your confidence that way. So in terms of minimum equipment, I always recommend live streaming from a computer that had more advantages with with going live from your computer, such as the ability to schedule your lives. Being able to share your screen, be able to use better cameras and microphones and things like that so he had a powerful computer there are pros and cons with Macs and PCs, which I won’t go into now, but that’s the first thing. Second thing. The second most important thing I think is sound, so I always recommend go for a decent microphone you don’t have to spend very much money, I’m a big fan of dynamic microphones so something like the Samson Qt microphone is that it’s a USB mic, and it works really well. And then the third most important thing is a camera. So ideally, you can use your inbuilt webcam if you have one, but something like a Logitech webcam like the C 920 It’s a inexpensive version or you can go up to using a DSLR camera like the Canon M 50 or the Panasonic Lumix range of pretty good too. And then the other thing. The final thing. Now you don’t need to do this, if you have a lot of sun in your world and you’re near a window. You could use the, you could use the sun as your light. But if you live in a slightly. I don’t know where the weather’s not quite so it’s a bit more temperamental we’ll put it that way, then I think getting a decent lighting system is good, I started off with some fairly basic ones I’ve got some company called newer that’s an e w e are some LED lights, but I found that what really helped for me, I always find lighting hard, is I bought Elgato key light, and they are a bit pricey, but I think the ability to be able to change the colour temperature and the brightness for my computer so I don’t have to go behind the light and change it and all that kind of stuff changed everything for me so I’m really happy with my setup now I’ve got the Nagasaki light there, but you don’t need to get all of those things straightaway just build it up over time.

David Bain
Yeah, absolutely, absolutely. I will refrain from biting and talking about equipment anymore because of course we could continue that discussion for a very long time. Yeah, so let’s segue to part two of our discussion so it’s nighttime free instal it’s on its state of digital marketing today so starting off with secret software, share a lesson on martec tool that’s bringing you a lot of value at the moment,

Ian Anderson Gray
it’s just so hard, I hate these questions though, because like, there’s so many out there. And I think the secret bit is a bit more difficult. Because in my world, this is the software that I’m going to talk about is actually quite popular and famous. But, so I don’t know if you’re going to allow me to do this but I’m going to choose two tools but that combined I use these together, and this is ECAM live and restream. So one thing I didn’t mention before, when you’re broadcasting to broadcasting from your computer is you’ll need some streaming software and so I use ECAM live. Unfortunately it’s just for Mac and I. So this is why I find it always difficult to recommend this I certainly can’t recommend it to PC users, but I love ECAM live with and restream is a streaming service in its own right but when you combine the two together, it allows you to schedule your live streams to stream to all those different platforms at the same time bring in the comments, and I can highlight them on the screen and bring in guests and do all this cool stuff. And so, I think, I don’t think there are that many people out there that truly see that the power of the combination of those two tools because it is amazing for what you can do with it so that’s that’s what am I allowed to use choose to but combined is that allowed, I think

David Bain
that it would be very difficult to edit out one of them so I think I’m gonna have to let you get away with that.

Ian Anderson Gray
That was a very reluctant, that was a very reluctant Yes. Next, it’s

David Bain
time to for you to give a mention to someone who deserves it, so I’m someone who’d be good to follow on social media, maybe magical marketer, who’s an up and coming marketer that you’d like to give a shout out to what we can. What can we learn from them and work with me find them.

Ian Anderson Gray
This is this is hard, I’m gonna feel I gonna sound like I’m being paid by ECAM live and I’m not, I promise you I’m not here, but I love what Katie Fox is doing, so she is the marketing manager for EECOM, and the community that she’s built built up so she she’s built up, she before, Katie came to EECOM. There was pretty, there was a little bit of social media going on, but through what she’s done. She’s built up an amazing blog there. So, all pretty much a lot of the live shows are repurposed into blogs, she’s built up one of the best communities on Facebook that I’ve ever seen. It’s such a helpful group, and just all the stuff that she does that is just amazing. So you could follow everything on EECOM the ECAM network is her, but you could also follow her on his on our personal channels as well because I think she’s doing an amazing job.

David Bain
So it was Katie Fox and his FA Wk yes it is. Okay, wonderful staff I’m so I’ll make sure that there’s a link to Katie, in the, in the show notes in the YouTube show description as well. Let’s move on to the this or that round so this is 10 quick questions. Just two rows here try not to think about the answer too much and you’re only allowed to say the word both on one occasion so use it wisely. Are you ready to go. Okay, Go on. Tick tock or Twitter. Twitter, Facebook or LinkedIn,

Ian Anderson Gray
Facebook,

David Bain
YouTube, or podcast.

Ian Anderson Gray
I think that’s gonna help you both.

David Bain
Oh my goodness, you’ve got, what, six months ago and no both allowed traffic or Leads.

Ian Anderson Gray
Leads

David Bain
paid search or SEO. SEO ads or influencers

Ian Anderson Gray
influences,

David Bain
Google ads or Facebook ads.

Ian Anderson Gray
Facebook ads, email or chat, email,

David Bain
more tech stack or, all in one platform,

Ian Anderson Gray
more tech stack,

David Bain
and one to one, or scale

Ian Anderson Gray
also scale.

David Bain
Oh you got there, you got there and then Sam. So, That’s hard. That was interesting. So as YouTuber podcasts that was the challenge one there. Does that mean that marketers really should be taking advantage of both mediums. Nowadays,

Ian Anderson Gray
I think so. I mean, I find that hard because I, at the moment I love consuming YouTube, I’m not. This sounds awful but I’m not consuming as much podcasting at the moment and I think that’s basically because I’m stuck inside. Most of the time. I used to listen to a lot of podcasts when I was driving and I’m not doing so much driving at the moment, but I, I truly I love podcasting, I love podcasting so I actually think there is. There is both mediums I’ve got so much, so many advantages associated with them, that there are different audiences different mediums with podcasting, you can, you know, listen to it while you’re doing the dishes, for example, whereas YouTube is more immersive and you have to focus your attention on a lot more so the different origin says podcasting is a bit more intimate as well I think so. I love the intimacy of podcasting.

David Bain
Yes absolutely, I think, funnily enough with YouTube. When I consume shows on YouTube and I think I consume more face directly to camera type discussion shows on YouTube. I often just refer to the screen for a few seconds just to get a feel for how someone is trying to come across, but then I’ll go back to whatever I was focusing on so I don’t necessarily listen to audio, all the time so to certain degree, YouTube. I know podcasting is going to be a massive growth curve at the moment, but I think that some people are listening to podcasts or what our podcast shows on YouTube devotees and that seems to be an intriguing trend.

Unknown Speaker
Yeah, I think you’re right. The $10,000 question,

David Bain
if I was to give you $10,000 And you had to spend the next few days in a single thing to grow your business, what would you spend it on and how would you measure success.

Ian Anderson Gray
Well, there’s something I do need to spend money on but it’s certainly not 10,000 that is, that is a backup system I’m going to buy a NASS drivers certainly not give me 10,000 So, if it was the 10,000 that we need to go for, then I would hire a video editor and animator. So I’ve been really excited over the last couple of years in growing my, my business I’ve got a small business, but I was a bit of a. Yeah, a bit of a control freak, we’ll put it that way so I was finding it very difficult to delegate but I hired a virtual assistant. She has been amazing, and I’ve got somebody who deals my ads and my Facebook Messenger bots and podcast editing so I’ve kind of gone all out, but I’ve had to pause a little bit on that but the next thing on my list is is video editing. Now I can do it, I kind of enjoy it, but I just don’t think it’s a good use of my time so I’d be looking to hire somebody who can edit my videos, I want to build my youtube channel this year, but also somebody who can do is very good at effects and animations to just to make them fun and engaging so I think that would probably cost a bit more so 10,000 Maybe that would cover I don’t know,

David Bain
gentlemen, that was just about the same answer as I got from eg Wilcox in the previous episode so I interviewed interviewed AJ on LinkedIn ads. In the previous episode, episode two to five. And he said that he’d spend his $10,000 on video production. So you’re both very focused on producing high quality video over the next year or so, that he was key. So, anyway, so far we’ve been focusing on what your digital marketing tactics currently are. But now, from a final question I’d like to focus on what you’re going to do next. So, next on the list, what’s one marketing activity or two that you haven’t tried yet or you want to test in.

Ian Anderson Gray
So I have been on this platform, a little bit, but not that much because I just haven’t had the time it has not been the focus so I, at the end of last year beginning of this year I was planning out my activities for the whole year I’ve set up you know my would be launching my blog post every week my podcast my live show and social media stuff. And then in December this, it’s been around for longer than that this new kind of thing has come on to everyone’s radar It’s been talked about a lot, I almost feel that I shouldn’t even mention it because everyone’s talking about it, and that is clubhouse and clubhouse is this tool. It’s kind of like a live audio chat system or app, and basically you can join rooms, you have people speaking in there you can put your hand up and you can be promoted to the stage and you can have these conversations. I was a little bit dubious about it, but I kind of am when there’s something new that’s come off and everyone’s talking about how amazing it is I think. Yeah, but what you know what’s the catch and. And I found that some rooms were just full of these very people, these people who are full of their own self importance, and it just put me off, but I have joined some rooms and I have created my own account I’ve hosted a couple of rooms myself, and the community that you can build from that and the conversations the relationships that you can get from that are amazing and so one thing I’m looking at doing is when I do a live show. I’m thinking about them after that directly after that, I’m going on to clubhouse which at the moment is iOS only they are working on an Android app, by the way, and I’ll go on there and I’ll invite my audience to come on that and we’ll talk about that in a bit more of a bit more detail. It’s more intimates I prefer the smaller rooms as well where there’s a smaller number of people and everyone feels welcome and it’s not about, it would not be about me it’s about me, asking other people about what they think about it and getting them to, they can ask me questions but this this year for me. The word that I’m going to use to describe my year my focus for this year is community. And then when clubhouse came about I thought actually I should probably be focusing a lot more on this because I think that’s a great way to, to build community I’m not so much interested in the big numbers. I want to build a community of passionate people who love what I do and want to work with me so that’s not going to be my focus clubhouse and I’m going to focus on doing it. Maybe once per week or twice per week because the other thing I found about clubhouse is it’s a bit of a time sucker. So I think I want to be really strategic about how I use it, and it’s going to be, I think, want to possibly two times per week is what I’m going to do,

David Bain
lovely yes I’ve registered my name on clubhouse, but I did it with my wife’s iPhone actually and I was telling you that before we came on air that I’m generally an Android guy I’ve got a, an iPad that I use a little bit as well but unfortunately the the iPad that I’ve got some, it just it, the clubhouse app doesn’t work with that because the the iPads are old. So you have to upgrade your device so um, once I get a new device which will be fairly soon, I will certainly give clubhouse a go window, that’ll be an interesting one. I’m sure it’s important, as you said not to get too sucked into it not to let it distract your existing strategy because it’s so easy just to jump on a new piece of technology and embrace it and spend far too much time there so I think you’re, you’re using in a very diligent, methodical way so so good on you for that one. Ian, that’s the idea. That’s the idea. Absolutely. You’ve been listening to Ian Anderson grey from aeg.me him who he’s been on today’s episode of digital marketing radio and he shared a few wonderful tips so starting off with live stream right live streaming, of course, I love the tip that we talked about around how to position a live stream. When you talked about events and I compared it to add maybe a drinks party prior to the event, and, and you said, Well, it’s really important not to try to be too perfect and embrace the things that can go wrong. So, let’s get a conversation around that and hopefully some tips that people can tip, tip up can actually implement so within, within the content marketing strategy over the coming year because it’s great to to embrace that just jump in there and give it a go and use it for something specific link that I then asked you about secret software, he talked about he cam and restream so great, great recommendations there or make sure that those links are in the show notes as well. Your magical marketer Katie Fox again they’ll include her link in there as well. Next on the link. Next on the list, clubhouse. So clubhouse is something that I’m going to give a go, as well and that seems very exciting. So, in, as I said you know everything’s gonna be in the show notes there on the, on YouTube or in the show notes and digital marketing radio.com What’s the best social platform that someone can follow you on and say hi.

Ian Anderson Gray
While I’ve calluses cassava surf across most, but I think I quite like Instagram is good so you can either Instagram or Twitter. My handle is iag.me That’s ag D O T M E.

David Bain
One of our staff. Well, I’ve been your host David Bain, you can always find me producing podcasts for b2b brands over at CAST incred.com On the next episode I’m going to be talking to SEO expert, Lucas Zelazny. He’s going to be sharing some questions about what you should be asking your SEO consultant so if you’ve got an SEO consultant, or you’re thinking of getting an SEO consultant. This is the episode that you need to listen to because we’ll go through the exact questions that you need to ask them. And remember, if you want to watch that episode live, subscribe on the digital marketing radio YouTube channel, remember to hit that little notification bell when you do that, If you’re more of an audio only fan. Find us on Apple podcast Spotify Amazon music and all the other lovely podcast places. However, until we meet again. Stay hungry, stay foolish. and stay subscribed. Aloha!