How to use livestreaming to build a community – with Anton Shulke | DMR #246

There are pros and cons to livestreaming. Livestreaming is a great way to get content out there quickly – but livestreams may not be as well produced as pre-recorded content. However, another great benefit of livestreaming is the engagement factor. You get to interact with your audience directly with a real, personal approach.

But what do you do with those relationships that you start to build? How do you use livestreaming to foster and build a community?

Those are just 2 of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 246. He’s hosted and produced hundreds of livestreams – and has a little black book that would make any digital marketer jealous. For the past four-and-a-half years he’s worked for Semrush, where he’s currently Head of Influencer Marketing – welcome to DMR, Anton Shulke – the livestream guy.

Key questions covered in this episode:

  • How did you get into live video?

  • Why from your perspective is livestreaming a great way to produce content?

  • How do you get people to attend your livestream?

  • How can you encourage more interaction on a livestream? 

  • How do you turn that interaction into a community?

  • What do you need to do to continually grow that community?

  • What are the business benefits to growing a community?

Secret Software:

YouTube Rank Tracker in Semrush

Next on the List:

Coffee with me!

Magical Marketer:

Nik Ranger

Audio recording:

Full transcript:

Bot 0:00
Digital Marketing Radio Episode 246, how to use live streaming to build our community Digital Marketing Radio with David Bain.

David Bain 0:11
Hi, I’m David Bain. And this is Digital Marketing Radio, the show for in-house agency and entrepreneurial marketers you want to stay on top that is tools, tactics and trends, as shared by today’s modern marketing masters.

Now, there are pros and cons to live streaming, live streaming is a great way to get content out there quickly. But live streams may not necessarily be as well produced as pre recorded content. However, another great benefit of live streaming is the engagement factor. You get to interact with your audience directly with a real personal approach. But what do you do with those relationships that you actually start to build? And how do you use live streaming to foster and build a community? Those are just two of the questions that I’m going to be asking my guests on Digital Marketing Radio, Episode 246, who has hosted and produced hundreds of live streams, and has that little black book that would make any digital marketer jealous. For the past four and a half years, he’s worked for Semrush where he’s currently head of influencer marketing. Welcome to DMR. Anton Shulke.

I’m giggling because obviously, there’s a lot of podcast listeners, audio only listeners for this. And in London while I was saying he worked for sem rush ever the branding expert, he’s putting his branded top right up there on screen, because of course, his his webcams just pointed to his face. So most of the time, you’re not going to be able to get the brand new theory as to make sure that he is the brand again, at the beginning and turn. Good. Thank you so much for joining me, sir. How you doing?

Anton Shulke 1:46
Thanks. Thanks, David, for having me out. I’m fantastic. Actually, I have a question. intimate question. Maybe you should just hold it up. Is it life? Is it live? It might be live. So don’t do anything that you’d be embarrassed about?

It’s very ambiguous, Chris.

David Bain 2:08
No, no, I’m having a subtle dig to the fact that I’m actually not live streaming at the moment. And I’m testing not live streaming and being able to edit the content before we actually go live. I’ve produced hundreds of live streams as well. I think there are pros and cons with doing that. I think there’s nothing wrong with talking about live streaming, not doing it live. I mean, for instance, is there something wrong about talking about digital marketing in a newspaper, in the paper, newspaper or hardcopy newspaper? newspaper doesn’t exist anymore? Probably Well,

maybe not wherever you are.

Anton Shulke 2:44
So it’s okay. Yeah, it’s not life. So we want I can do anything I want here. And we won’t get any kind of trolling comments.

Yeah, it’s good. But honestly, I do prefer I do prefer live things. And I think it’s very big of the format of your produces very big, big difference on life is, in a way, it’s much more forgiving. Because people understand this life is very short. And you can see,

and it’s okay, nobody aphis pre recorded in a structured video in everything people expected, high quality, and people expect all the guests doing very, very, very good, like BBC News readers, like what you can do, I cannot do it. Like you, for example. But the thing is, the content is used multiple places nowadays. So the content from a live stream is also often taken and used as an audio podcast. So many people may not necessarily be aware of the fact that it was a live stream and maybe many people are a little bit too lazy to do any editing to it at all. And they get the same experience as an audio podcast as they would have actually done by viewing it as a live stream. So do you do believe that then, if it is to be published afterwards, for instance, as an audio podcast then it always needs to be edited? No, I don’t I don’t I I’m not actually an expert as a podcast as you are. I’m more like video live streaming on on live streaming or pre recorded video or watching live streaming after life streaming. And I think the format’s are very, very different. podcast is something which is easy to comprehend, only bought by our audio so for example, if I put in your technical slice of slides if I know somebody so for example, of three minutes ago of us trying to show off my my T shirt with this exactly. And that’s why I wanted to explain to audio listeners that that’s what you were doing. Yeah, exactly. You have to explain. Just imagine Apple some technical slides and stuff explaining things that

absolutely impossible, and always is why audio podcast is completely different anymore than for example,

technical webinar. It’s why probably something you do on video. Now it’s not about life or non life. Now it’s about video or audio. So what you’re doing now you do both video and audio. And can I ask you question actually, you go for it? Which, which one? Which one is doing better? I mean, when you have more than

probably one question, because Digital Marketing Radio has 246 episodes. So you’re very established at a port, it’s, it’s the wrong question, because I haven’t published all the episodes on YouTube. And because I’ve published them always a podcast, you know, I’ve got up to something like 20,000 downloads a month as an audio podcast. So that’s a reasonable number. I’ve got nowhere near that on YouTube, but it’s because I haven’t published every video on YouTube. So it’s possibly an unfair comparison. Yeah, absolutely agree it makes it’s slightly wrong tuition. But still, I do think the way you do it is kind of interviewing things without visuals really just just do faces. It’s more like all your podcasts for a month. But I’ve also listened to a few shows that are also podcasts on YouTube, and I’m quite happy to consume them. And I believe that many people go on to YouTube the play a video, and then the listen to it and walk away do something else and they’re listening to the video. And the only time they come back to the screen is to skip the ad if there’s an ad in the middle of it. Yes, possibility, my personal experience with YouTube, especially in a digital marketing niche, which is your niche as well. People more often to go and watch some kind of a how to video. If you’re genuinely speaking how to video, then you’re you’re definitely more of a video expert. And can I bow to your your knowledge in that department? And I agree with you. I think that in general, you need to make content that’s native to the platform, but at least as a second best, you need to appreciate the different platforms that people are consuming your content on, ensure that your content works reasonably well natively for the content that they happen, the platform that they happen to be on. Yes, absolutely be what he says why am I saying not every content would would work well on the on every single platform. So

yeah, so it’s why you have to make a difference. So for example, if you take a webinar just to set a global network SEO, for example, and try to make podcasts or even books, because half Yeah, absolutely. I completely agree with that. Yeah, that’s the only time I’m going to completely agree with you. But

David Bain 7:55
anyway, let’s let’s get back to talking a little bit more about live streaming, because you have really been known as the live streaming expert in the digital marketing arena for the last seven years or so. So how did you actually get into live streaming?

Anton Shulke 8:10
So long story and I didn’t get into life saying get into

webinars? Okay. I still call webinars. Live Streaming sounds kind of better. Yeah. So yeah, it’s a one sided thing is very interesting story. I was employed

to move one company to move to the world with using the webinars and using influencers influences, and actually didn’t work for company, but it worked for me. So

sometimes it’s happened. So I get kind of known but influences and I could move frozen and and I couldn’t develop the idea idea of building community is the idea of building community status. This webinar I have with john Poulos, and john policy explained was about loyal audiences. And I thought, this is a great idea. You don’t have to sell anything, nothing. He just would. The main idea of your webinars, or your your live streaming events, or of your podcast is probably building a community, building community. Trust you so you, you don’t sell anything. You don’t even mention anything to so you drink some knowledge. Probably practical wisdom, we stick with a practical knowledge could be could be any practical knowledge add to your audience, and some audience who prefer not to read, but to listen or to watch. Yeah, some people prefer to read things of wisdom.

They probably will. If you give them a good stuff, good, real good, but don’t just shoot you advice for for sake of doing a webinar or something which is good to device. So some people will probably stay with you.

And then after that, they probably will look at what what else what else you offer, what kind of what probably what else live streaming future is why we tend to publish menus. And so people can go through like a cinema, which one I want to listen. And eventually,

I can say eventually, you got it because we did get it. Eventually, you get some kind of quote we call a core audience, core audience, people who regularly attended your live streams. Because we do that not only for example, for SEO, we do it for PPC, or for content, marketing, even social media sometimes.

Some people prefer one thing Some people prefer so so there’s not only on a particular owner, every single one, but still you can find the core audience, the people who are getting back to you. And this own Yeah.

And this core audience is very loyal audience Actually, we find out is very loyal. So for example, when you send an email to them about another webinar or something, they open rate on source audience, like five times higher than on our junior lawyers. So So we think it is it’s a community building. But saying this, I also want to say, we build we’re trying to build conceptual of concept of community is a web of community. People can some people cannot see I’m showing on the screen, too, hence, one after over another one above the other. Yeah, another saying that it’s two tiers. One low one, is what I already explained, people who will get your device and come back to the end. And people who be eventually want to sell a product, of course, yeah, we won’t do it on a webinar. Yeah. But I think one of the one of the frustrating things, though, about building a community is it seems to be a very slow process. And quite often you put on a webinar, you do a live stream, and you hardly have anyone watching at all. So what are some of the ways to actually get people watching to begin with? Yeah, obviously, being part of a big company, like Semrush helps, because we already have plenty of leads, yet we have 8 million leads

or something.

David Bain 12:33
So it’s easier, so we can find a segment we think is fine, and send them an email. If you’re not like that, if you don’t have a mailing list, it will be much, much slow process, but he still can do it. I’ve done it before with a small company and worked always late is still you probably need to do a few tricks. So you bring in a guest who can bring hold Yes. As the first trick, obviously. And as always think it’s a paid advertisement of your webinar. What paid ads work best view

Anton Shulke 13:12
for us is mainly Facebook and YouTube for us. But it

could be could be different depending on the subject of your duties where your audience is. So we’ve moved on what I’ve seen you do before is actually get guests who are going to attend a webinar or a live stream, get them to record a little video beforehand to say, I’m going to be on this live stream talk or talking about this on this date. So is that what you use as a paid ad? Yeah, we we give it to our designers, they put up some some branding and things and they do use it as a as advertisement material. It works it works. But the problem of waiting for Facebook at first to be very, very dynamic one because you have like six, seven seconds to attract attention. And after that is gone. But yes, it does work.

And with some money, you can get a lot of a lot of energy station for your webinar. And as a first step to build your community. Because if you don’t have registration, you will have anyone but what we’ve noticed those what we go through is a paid and with a cold guys, they attendance is much much lower than the guys who already already know you. So the percentage of people that actually sign up and then show up will be a lot lower.

I’ll tell you but don’t do anyways complete secret. So our attendance rate, regular regular is about 30 35%. So 1/3 of registration as they show up, and for paid one it could be 15% 15 to 20%. So half of half of that and

David Bain 15:00
Will the paid audience be just as likely to stay as long? Watching the whole webinar as the other audience? Yeah, we didn’t find any correlation on average time, which we between that. Okay. Yeah. So it’s I love your your phrase ology or a correlation, because I was doing a little bit of research into people as I do before I have a conversation and I see that you’ve got a PhD in mathematics. So that’s where your 2020 century was long.

Anton Shulke 15:31
What do we find that it depends on the country funny enough? So for example, in India, the attendance rate difference is tremendous. So Indian residences, they tend to register very easily and non not to show up.

So right up, you’re doing it in United States. And percentage difference between

paid people people we got with a paid things and people we got with just our email, not that tremendous. So either they don’t register easily, or if the registers is he hesitant to to go? And what about other new technology, things like chat marketing, so I know you’ve experimented with chat marketing a little bit to try and get people to attend? Has that been successful? Okay, we do have event both. And as I think it’s very funny, and it works fantastically well, that couple of things, but is it for a couple of magic shows, it works with Facebook Messenger, and not 100%. It’s surprising surprise me, but not everyone on Facebook, this is your thing. And second thing is, it is kind of event work itself, it won’t go and just just go with, so you still have to push it.

So it’s like he may always if you’ve worked really gorgeous, just to grow and grow. So you have to push it. So and so far how it works, we put, for example, you can register with just just a go away, or you can with your email, and you can register with both on a landing page. And when we send this, for example, or we

David Bain 17:25
go with a paid for all this landing page, and people can choose, people can choose. So this way, it’s called risk people, most people still choose just normal or just a button. And so it’s growing. So for example, at the moment, I have couple of 1000 people in my event. She’s not too bad. But it’s not like and when you tell people who have already registered about the next one home, what percentage of those people will potentially attend a new webinar? They tell people about

Anton Shulke 18:01
it. Okay. Our experience is

it’s about one. So basically, about a third. Okay, well, thoughts might be slightly less. Usually it’s like 80 to 90% of people who attended.

And some percentage of people who didn’t attend. So probably about 1/3 of the people that will come back because for us, when thinking about community building is first absolute number of registration for we’ve been asked, and it’s really not that important. What is important is how many people come back. So your question was absolutely straight report. And, but we don’t really look at what’s the percentage we look at absolute number out what our core audience so for example, we call call audiences, someone who registered twice for two week winner on the last three months, but you could just just move it around. So and you see your core audience and if it’s shrinking, then you’re doing something wrong if it’s getting bigger than probably you on the right, right way. But I still Yeah, if you don’t mind still want to come back and about this higher tier, higher tier of this community, which is for me is important as award and so so what we’ll do is people who attend your webinar, who register with you, and eventually you probably sent sales, your sales representative to them, try to sell your product. But you still have a higher a higher level and as those of people who are on the screen but what we are now calling the screen of webinar of your of your life streaming over is much, much much smaller audience a slightly even audience. So what what we try to do is we bring in influencers experts on the screen for webinar and

trying to steal their soul. But don’t tell me.

David Bain 20:07
Okay,

don’t humour. Yeah, it is. That’s joke probably what we try to we try to make sure that influencer expert who was on our webinar loves it.

Anton Shulke 20:22
And for me the best I think is after the webinar, who’s done it first time with us, not 100 times,

come back to the next day or a couple days and say, Oh, can I do another one?

Yeah. So what do you do? You basically pick, you don’t pick really people who are against you and try to convert, it’s very difficult and probably shouldn’t put easily your enemies on your wife stream. And I don’t think it’s Jerry Springer show. I don’t think it’s a good idea. We didn’t do that. So you pick someone who is at least could be could see you as a nice us institution, for example, in your case, might be you as a person, is it? Okay, no problem I have no problem with you can use your tool I can use No, I cannot use you too. So first, you bring him and you try to give him something he or she wants exposure, attention. And praise from people because at the end of the people say of us fantastic webinar fantastic livestream as sois. Flies insightful and all this. So.

So building a community with the panellists with the people that are on your show is just as important, if not even more important than building a community with your audience. Yeah, yeah. It’s a part of a community. And so so so just in relation to community, just just to finish off this section? Have you tried to get attendees to interact with each other? On another platform? For instance, do you? Have you tried to doing anything like creating a Facebook group, just for webinar attendees, and trying to foster communication within that group of community that you’ve built, or in terms of building community is all you do? You just try and get them to attend the individual live stream slash webinars, and the interaction on that is the community the place that you go into? Right, we try to integrate this part of community into other part of communities. So for example, we try to integrate those people into our Facebook, we try to share with this people our other things. So it’s not just a Facebook page, sorry, is there a Facebook group, we do have Facebook group, which goes on all status Semrush. So we try to integrate the most active part of our community. webinar community, if you call it a livestream community, into the whole community as a whole, we try to integrate it, we also try to share with them any kind of event, other events, because sometimes we have Twitter chat, for example. So we try to integrate those people into Twitter chat, or we have some some other particular editor, we’ve had recently, backlinks battle, for example, we try to integrate. So we do have a list of vet, our core audience, and if we have some, some new event or something, we try to reach them and say, oh, guys, you know, we know you like us well, and we have something very interesting, maybe maybe you want to join in and do this, this kind of thing. Great. Let’s look like many Digital Marketing, Radio guests, I could talk to you for hours on this particular subject, and it would be good to do so. But let’s, let’s Park this particular conversation there in segue into part two of our discussion. So let’s make time for instance thoughts on the state of digital marketing today. So starting off with SECRET SOFTWARE so Anton Cierra lesser-known martech tool that’s bringing you a lot of value at the moment and why the tools important for you.

David Bain 24:07
We are talking about live streaming and we stream was we stream slightly different as I can see that you do we use stream yard is a streamer, and we stream it to YouTube and I thought stream here to YouTube, which is less less known stream er for YouTube beauty person. Yeah. And I decide to tell you real secret

Anton Shulke 24:28
about still I’m pretty sure nobody really knows. And I’ve been using it for six months, but I have to disclaim it’s Semrush tool, and I’ve worked for Semrush. So this is disclaimer. We have YouTube shrunk directly to

anything. Very few people know about that because it’s been in beta for about three months or even more. I got it even early, and I use it and now it is available for anyone, but it’s a silent release.

I’m not really sure about what silent release is, which probably we didn’t didn’t tell anyone, but it’s already there. So if you haven’t try seminar if you’re using sem rush, and if you don’t use it, obviously go and get it. And if you own YouTube, and if you’re doing live streaming, you probably shouldn’t be on YouTube, eventually. And

David Bain 25:26
YouTube parameter rocker from Semrush is my software of the day today. Great. So how does that compare with something like tube mogul? Have you tried tube mogul as well? No, I’ve tried. I don’t know what to tell company I’ve already tried. And they are not, how should they put they’re not accurate, and they’re not that

Anton Shulke 25:49
convenient. This scissors for me is not perfect, but it’s very, very convenient to i can i can see her on camera. And it’s usually

it’s usually reasonably accurate. Saying that we understand it’s impossible to be absolutely accurate, because YouTube ranking depends on not only geolocation we should be, but on the history on your own history. So for example, if we stay the same same places in your fleet for us, I prefer to see any of them use in my foot. So stayed on your foot, using my laptop and using your laptop, you will see is a slightly different because of the history of the history. So so it’s not really precise science. But it’s very, very convenient. And I use it a lot. And you can do some some really funny thing. You can, for example, pick up anyone’s channel, you’re all channel if you have established channel, and you put keywords, what you think you should be. And you can scan all your channel for those keywords. And you will see how many new few, if any, how many of your videos already rank within top 20. So if you can find the one in the top 20. This is a low hanging fruit. So you probably can self effort and moving from position a to position two, three. Yeah, it’s great, great point, I think YouTube is something that’s still overlooked by many SEOs. Because YouTube videos can obviously rank within normal Google search as well as YouTube itself. So you can get a lot of brand awareness as a result of doing that. So check that out. I’ll make sure the link to that is in the show notes there. But let’s move on to something else. And on that you currently

are actually sorry, moving on from something that you currently use to something that you’re going to use. So let’s move on to NEXT ON THE LIST. So what’s one marketing activity or tool that you haven’t tried yet, but you want to test soon, killing can be slightly idiotic. And I said, I want to go and have a coffee was your next conference.

I know it’s just something only been a year and a half. We didn’t have any conference in the Rio conference. I’m fine of all my things. But I do like to have a real, real network. And so ask like, like a previous life is, is one year and a half. But for me, it’s like It’s never happened. So can I can I just just say, Yeah, I do want to talk to Peter to people again. So it’s a real person, I promise you, but I know you mean it’s it’s that that face to face contact is very different to just doing video calls all the time. Yeah, it’s very different. And as great as everyone wants it, and I’m pretty sure everyone is missing it. This will be can be my next step. Please.

David Bain 28:58
Are you planning on coming over to the UK for any conference anytime soon?

Anton Shulke 29:03
I’m not sure which conference really going on. But yeah, I would I would love to go step starting to go to conference and talk to talk to people. I would love to go to Nirmala to even everyone says that rule will be never, never will be as the same as it used to be. Or is I still I still hope it will.

David Bain 29:22
Absolutely. Absolutely. It’s been very strange times. But let’s move on to this or that round. So this is the quick response rate. 10 quick questions, Just 2 rules here. Try not to think about the answer too much. And you’re only allowed to say the word both on one occasion, so use it wisely. Are you ready to go? Sure.

Tick Tock or Twitter,

Anton Shulke 29:44
Twitter, Facebook or LinkedIn, LinkedIn,

David Bain 29:49
YouTube or podcast

Anton Shulke 29:52
traffic or leads, traffic, paid search or SEO, SEO,

David Bain 29:58
ads or influencer

Google ads or Facebook ads?

Email marketing or chat marketing?

Anton Shulke 30:12
Email Marketing,

David Bain 30:15
Mar tech stack are all on one platform.

Anton Shulke 30:20
Don’t know.

David Bain 30:26
Okay, on one to one or scale? One, one.

Okay, and so first of all, he said both for Google ads or Facebook ads, and then I said email marketing? Because I don’t really I personally don’t really use them. So I probably would say neither of you took him this option. Yeah. But but but then I said email marketing, chat marketing, and you weren’t or whatever, whatever noise you made. So I think that you wish that you would have said both for that instead? Yeah, probably. Because I think the future is for for both and event modes. But today is both is not not near to email, you know, still much more effective today. It’s what you see it anytime. Well, we’ll chat actually overtake email was a more effective form of communication at any point in the next five years. Yeah, I think so. Yeah. But it should be not only on Facebook, it should be kind of everywhere. So ever. Both one’s the same. Evan, Evan, both could be good. Both of you on every single messenger.

Anton Shulke 31:35
Problem, isn’t it?

It is we have with Evan would kind of think it’s going to be intellectual, and not bother you and really knows what you expect. And don’t go and for example, know that David Bain is a very likely to answer Facebook Messenger, and probably will. You’re not in WhatsApp, or Viber or whatever. So as soon as it’s going to be a reasonably optimise, I think it’s going to be much, much more effective. Email is annoying everyone as well. But people got so much of of emails, like I said, Semrush probably has 8 million of emails. So you can be very easily in one day. Yeah, yeah, absolutely. But yeah, it was interesting what you’re saying about getting more intelligence. So do you think that maybe within a couple of years, there’s going to be some AI intelligence in chat to be able to automatically deliver chat messages based upon a predicted user interest in a particular sub, I think is the old idea there, they probably not good enough. And you can very quickly realise it’s not the real person who answered you. But I think they will look at you then probably in a couple of years.

David Bain 33:07
If half of the cases I won’t be won’t be able to realise this is a robot or someone over the person there? Yeah, absolutely. Absolutely. Okay, moving on to the $10,000 question, if I was to give you $10,000, and you had to spend it over the next few days in a single thing to grow your business, what would you spend it on? And how would you measure success? Yeah, it’s very, very, it is very difficult question for me. And I always tend to secondly, can give me more than 10,000. Okay, I thought, I thought it would have been easier if I just given you $50 or something. And then $50 off have a beer with someone Yeah.

If you can give me more would be nicer. But even if you cannot give me more than that, what I will do

Anton Shulke 33:57
Tim Schmoyer as YouTube create one of you to create your youtube youtube guy who who, who does a lot of video for clients and everything. And his approach to YouTube completely different to mine. And

mine is more like from the school SEO keyword point of view. So we know YouTube is not I perfectly know YouTube is not about SEO. And Tim is doing it completely different trying to he’s doing on the basis of video and everything was just fantastic. I would love to have a contact with him. So he’ll be doing my videos pre recorded. I’m not talking about life period. I don’t think 10,000 will go very long way we’ll do we’ll get something and when they can learn something do do that. So I would invest in a contract with him.

David Bain 34:50
And how do you measure success? Yeah, okay, success of video, the first first step of if video goals are in YouTube.

Anton Shulke 35:00
Particular goes organically. Not wild, but at least Nish wirele. Because always when we’re in a very, very small niche digital marketing is, is using where you can easily get millions and millions of views. So for example, if I have a video, and I have, organically, not without any paid, I have organically video and goals, over 10,000 views. I’m extremely happy. So this is the first shows think I’ve measured, but always know in YouTube, the main thing is average time voice over a percentage of this Yes, yes, yes, of course, we’re very important. But now we’re going into slightly technical, I’m fine with technical part. And Tim is absolutely great on creative, what are all these kinds of things? Oh, he’s not looking, he probably he’s looking at technical things as well. But it’s always important. So when you talk to or when someone else talks to a chief marketing officer in a big company, and maybe I’m thinking of

a listener here, or a viewer who’s a digital marketer or a bigger organisation, and they want to kickstart their YouTube channel. And they’re setting metrics for success. So is the fact that they are talking to a CMO and sharing metrics, like, I want to get 10,000 views dude, is that is that enough? To justify Will I see him or actually say, Okay, you go for it, and I want to see 10,000 views? Or will they say no, I actually want to see traffic through to our site, I want to see something more measurable. I want to see businesses as a result of doing this. Are our views good enough for the fine. Your views, it’s not only views, what I mean, added ganic views and around, for example, we can make a book with, as I said, Because within out your podcast, I won’t go into that. But we could do some experiments, I will ask you to put in in the Google on YouTube, some particular keywords and find some video up some out successful videos, as they have hundreds and hundreds and hundreds of 1000s of views. Some of them are organic. And this is this would be a very good starting point. So if so, company wants to start a YouTube, I would think the first first part should be getting a good quality video and getting good response. Again, again, you can think and organic views. After that you can think about of converting this. Yeah, yeah, no, I look, I agree with that. I’m just playing devil’s advocate to a certain degree, because I understand that there are different purposes of content. And that brand building is very important. And there are other uses of video with them. Trying to get people to discover you to begin with you can, you can give people an opportunity to learn more about you and make them more likely to buy from you as well. So there are other benefits to doing YouTube as well. But I was just, I guess, trying to see if I missed anything and trying to articulate the value of doing YouTube. How I would, as I said, I’m slightly technical, which is a little bit wrong for you too. But how what I think if you look at it, because YouTube around can is it kind of easy to track it much easier than than some something because how people really love your video and everything. So I would at least say what our role is, for for first 12 months. For example, we have major topics, I don’t know how many 20 major topics, we have to have a video in top 10 in those 2020 topics, or if you can just use Source Software is because we produce videos resources. So this probably would be first step. Okay, I again, I can dive deeper into this and perhaps we can do that in another discussion at some point but let’s finish off by shifting the focus to someone else who deserves it so that is a MAGICAL MARKETER. So who’s an up-and coming marketer that you’d like to give a shout out to what can we learn from them and where can we find them?

Okay, plenty and plenty of guys and gals and but because we’re talking about live streaming and everything I really want to go for knee care injured. We call unique Ranger but because

she healed Nikki arranger from Studio

hope in Australia. She’s technical SEO, and she’s great person and everything but why I want to

but if you can imagine Australia time difference. Basically every single life event i’ve i’ve if it’s not for Australia

It’s all in the middle of the night for students. And Nick been into our events so many times, we I even had a picture showing up. Big wash behind your showing like 4am.

So she’s so enthusiastic about doing things that we’re doing SEO live stream that she is, you ask, Nick, do you do you want to do? Can you do it? And as for a mature type See, I’ll do it. Yeah, I love I love to do. I think when you’re doing live streams, his enthusiasm and your emotion is very important. Because as this is in live stream, as you mentioned before, what’s the difference between a live stream live webinar or any live and pre recorded? What is less for my editor less strategy to buy? It’s much more engagement because it’s now it’s happening right now. You can ask experts right now, you can tell experts right now. And you can actually make this expert, your friend. I’ve seen it many, many times, people ask an intelligent question, or less intelligent question today. And after that they go into detail until an expert or just just been onto your webinar, I have full question. I’ve seen how many so many friendships started this way. So so I think emotional and being enthusiastic for something you do is very, very important. It makes you stand out. And Nick, you’re injured. You’re absolutely great. We love you, not super bloke. He started off with singing the praises of live streaming streaming. And he certainly finished off like that as well. So I can see the passion in that I can see the value in that as well. This was Episode 246 of Digital Marketing Radio. We’re Anton shokin from Semrush shared wonderful tips about building a community while you’re live streaming, and how about you should categorise your community members

into things like who has attended the last two two webinars in the last couple of months as well. Build engagement with your community and other areas like Facebook as well. And building community is not just about people that watch your webinars, your live stream, it’s actually about who participates in them your panellists as well, you can build a wonderful community as a result of people attending that as well. And Tim’s SECRET SOFTWARE was wasn’t stream yard. It wasn’t YouTube, and it was YouTube Rank Tracker in sem rush. NEXT ON THE LIST was coffee with me. There’s a first so hopefully we get to that TAF and at some point, and your MAGICAL MARKETER was Nikki Ranger from Studio Hawk in Australia. I’ve done a webinar with Nikki Ranger as well. I think it was silly o’clock in the morning as well. So she’s the star. Okay, I’ve turned down appearing live and shows it’s 10pm myself. So that’s absolutely super. Everything Andrew mentioned in today’s show, and more will be listed in the podcast show notes over at Digital Marketing radio.com. And what’s the best social platform for someone to follow you and say hi. Probably doing

LinkedIn. Okay, super well, I’ll link to that in the show notes as well. Great to have you on. I’ve been your host, David Bain. You can also find me producing podcasts for B2B brands over at Casting cred.com. And remember, wherever you’re tuning in, feedback is fantabulous. Until we meet again, stay hungry, stay foolish, and stay subscribed. Aloha

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