How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

Today I’m joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.]

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG

On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including:

  • Why Facebook advertising?
  • What’s your second favourite online advertising network after Facebook?
  • Can you talk me through how you go setting up a new campaign on Facebook?
  • How do you target who sees the ad?
  • What’s a great call to action?
  • Are Facebook ads getting more expensive?
  • What are the unique skills required for Facebook advertising compared with other paid networks?
  • Why do people fail at Facebook ads?
  • What’s in development – what’s the future of Facebook ads?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Workplace [Facebook internal management tool]

Google Docs [Online docs]

DaPulse [Task management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

General discussion around chatbots

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Too many founders think by selecting a niche to nail at the beginning, they’re limiting their business, when really when selecting a niche to nail at the beginning, they’re setting their business up for future success. So a couple of ways to look at that – the first is like a video game. I think that startups are like a video game, and you have to pass each level concurrently to set you up for the next level… pick a small niche to nail at the beginning and trust that that is going to lead to bigger things down the road.