Author Archives: David Bain

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

Today I’m joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.]

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG

On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including:

  • Why Facebook advertising?
  • What’s your second favourite online advertising network after Facebook?
  • Can you talk me through how you go setting up a new campaign on Facebook?
  • How do you target who sees the ad?
  • What’s a great call to action?
  • Are Facebook ads getting more expensive?
  • What are the unique skills required for Facebook advertising compared with other paid networks?
  • Why do people fail at Facebook ads?
  • What’s in development – what’s the future of Facebook ads?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Workplace [Facebook internal management tool]

Google Docs [Online docs]

DaPulse [Task management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

General discussion around chatbots

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Too many founders think by selecting a niche to nail at the beginning, they’re limiting their business, when really when selecting a niche to nail at the beginning, they’re setting their business up for future success. So a couple of ways to look at that – the first is like a video game. I think that startups are like a video game, and you have to pass each level concurrently to set you up for the next level… pick a small niche to nail at the beginning and trust that that is going to lead to bigger things down the road.

The 5 Keys to Building a Great Brand – RICK CESARI

The 5 Keys to Building a Great Brand – RICK CESARI | DMR #220

Today I’m joined by a man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years. He is the author of ‘Buy Now’, and his next book is due out soon. Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.]

The 5 Keys to Building a Great Brand – RICK CESARI

The 5 Keys to Building a Great Brand – RICK CESARI

On this episode of Digital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including:

  • Is building a great brand an integral part to building a great business?
  • Can you not just build a business by offering a great service without worrying too much about your brand?
  • How would you define what a brand is?
  • Can you give me some examples of brands you consider to be great – and why you consider them to be great?
  • I mentioned at the top of the show that we were going to be talking about the 5 Keys to Building a Great Brand – so what are they?
  • Which key to building a great brand is most important?
  • What is the biggest mistakes that businesses tend to make when trying to build a brand?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Infusionsoft [Lead & customer management software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Skubana [Inventory management for e-commerce]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

If you’re marketing a product, spend a lot of time thinking about your unique selling proposition – what makes you unique in the marketplace. Because if you’re able to do that, the rest of your marketing will be easier and you’ll stand out from your competitors and help drive more traffic and more sales to whatever you’re doing.

Growth Hacking an Online Graphic Design Business – RUSS PERRY

Growth Hacking an Online Graphic Design Business – RUSS PERRY | DMR #219

Today I’m joined by a man who helps thousands of businesses improve their creativity through a flat-rate graphic design service. Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMRDesignPickle.com.]

Growth Hacking an Online Graphic Design Business – RUSS PERRY

Growth Hacking an Online Graphic Design Business – RUSS PERRY

On this episode of Digital Marketing Radio we discuss growth hacking an online graphic design business, with topics including:

  • Why offer a graphic design service for a fixed monthly fee?
  • Was there any other business model that you considered? How did you end up with this model?
  • You grew the business from zero to over a million dollars in 16 months – what do you attribute that success to?
  • How much of a part did growth hacking play?
  • What does growth hacking mean to you?
  • What aspects of growth hacking proved most successful?
  • What precisely about what you did made it a success?
  • Have you changed anything about your growth hacking strategies over the past year to make them even more successful?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Zapier [API integrator]

SaneBox [Personal email management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

vMix [Live video streaming software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Make sure you’re charging enough. Make sure that whatever you’re doing, you’re making enough money to pay yourself as well as to reinvest that extra money into marketing and sales and growth. This is what I didn’t do for eight-and-a-half years at my agency. I only made enough to pay mostly other people, not necessarily even me, and there was nothing left over. And we’ve done the opposite [at Design Pickle] as everyone gets paid a fair amount, the clients get to pay us a fair amount, and then we have money left over to grow our business which has been very powerful.

Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM

Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM | DMR #218

Today I’m joined by a man who claims he’s seen more quizzes than pretty much anyone in the world. He’s the founder of a quiz builder used by 30,000 brands including The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam. [You can find Josh over at TryInteract.com.]

Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM

Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM

On this episode of Digital Marketing Radio we discuss whether online quizzes be part of your digital marketing strategy, with topics including:

  • Why quizzes?
  • Why do businesses like to use them?
  • Why are quizzes better than other forms of lead capture?
  • What are some of the better practises for creating a quiz?
  • What’s the best length of a quiz?
  • Does this change if more people using their mobile device to participate in the quiz?
  • Is it best to offer incentives for people to complete a quiz?
  • What are some of the mistakes that businesses make when creating a quiz?
  • What are some of the first steps for businesses to get started?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Close.io [Sales CRM]

Trello [Priority management]

WordPress [Blogging platform]

Photoshop & Canva [Graphic creation]

Google Calendar [Diary management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Piktochart [Infographic creator]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

I think that everything starts and ends with a connection between 2 people. Whether it’s a business and a customer or a business and a partner – whatever it is – everything needs to come down to some sort of connection. And those connections can not necessarily be rushed or forced or anything like that. And with marketing a lot of the time we try to force things by blasting out more and more messages – but I think at the end of the day there’s a lot more value to putting in the time, putting in the work and actually taking the time to care about whoever it is you are connecting with, whether it’s through a quiz and figuring out who they are before you get on the phone, or it’s when you are making a call to somebody and you take the time to figure out what their interests are before you hop on the call. Whatever that is I think that its very valuable to establish those connections, and continue establishing those connections. And that’s a universal thing that works literally any business.

Is it possible to humanize chatbots? – PETER LISOSKIE | DMR #217

Today I’m joined by a proud geek who runs a business incubator and hangs out with neuroscientists. He works with clients to customize the personality of chatbots to help articulate the essence of their brand. Welcome to DMR, Peter Lisoskie. [You can find Peter over at SlapshotStudio.com/Chatbots.]

Is it possible to humanize chatbots? – PETER LISOSKIE

Is it possible to humanize chatbots? – PETER LISOSKIE

On this episode of Digital Marketing Radio we discuss whether it is possible to humanize chatbots, with topics including:

  • You say that chatbots will soon replace traditional websites, search, and apps – replace seems a strong word – is that really the case?
  • Why are Chatbots going to be so popular?
  • How exactly do you define what a chatbots is?
  • What businesses are successfully using chatbots at the moment?
  • Are chatbots right for any business?
  • Are there any common mistakes that you see businesses making with chatbots?
  • Is it more appropriate to sit and wait to see what other businesses are doing with chatbots or get stuck in straight away?
  • What are the first few steps to get started?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Redbooth [Project planning software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Evernote [Digital note taking]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

There have been times in our life where ‘I wish we would have bought that house, I wish I would have invested in Netflix, I wish we would have started to email when it first came out’. I’m just letting people know that it is a good time to get in on chatbots now. Do not wait to be in the mainstream.