Quick message – Digital Marketing Radio on-hold for a while!
Hey there, David here – I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio… https://www.youtube.com/watch?v=G90tfigNl_o I want to focus on 2 other things at the moment… Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little – […]
How do SEO and PR work together? With Dayana Mayfield | DMR #270
The chances are that you’re either great at SEO or PR – they seem like very different modern marketing disciplines – one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority – AKA links – to your site. That’s […]
What is the role of community in B2B marketing? With Joel Harrison from B2Bmarketing.net
The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable. But what about B2B? We’re constantly told that B2B marketing is very different from B2C – and that building a community in the world of B2B is a […]
PODCAST ADVERTISING: Should your brand be advertising on podcasts? | DMR #268 with Heather Osgood
I’ve dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences. So what works best when it comes to advertising on podcasts is this something that your business should be considering? Joining me to discuss that is a lady […]
What is automation in Google Ads and how does automation impact your paid search strategy? With Anu Adegbola | DMR #267
I remember using AdWords back in 2005. Paying pennies for all the traffic I desired. And all I had to do was select a target keyword phrase, write a simple ad, and click publish. But the sad thing is, 16 years later, thousands of marketers are still treating Google Ads in exactly the same way. […]
Podcast Interviewing Skills – with Andrew Warner from Mixergy | DMR #266
Content is at the heart of modern marketing mastership – and it’s very hard to continuously create great content without the help of others. And if you’re able to persuade some of the leaders in your industry that it’s worthwhile granting you some of their time, you’d better make sure that you make the most […]
Where does email marketing fit into your overall marketing strategy?
Is your email marketing strategy a bit of an afterthought? Perhaps you don’t consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy. In this, episode 265 of Digital Marketing Radio we’re looking at how email marketing can be a significant […]
AUDIENCE RESEARCH: How to learn more about your audience and apply that information to get better marketing results – with Rand Fishkin | DMR #264
How much do you truly know about your audience and which message you should be providing specifically for them? On episode 264 of Digital Marketing Radio we’re looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing. Joining me to discuss that is […]
Out of Home Advertising: Why traditional and digital media marketing opportunities are converging – and how to take advantage – with Sam Mallikarjunan | DMR #263
Have you written off traditional media? Perhaps you’ve been focusing in on online traffic, not really considering that offline could be just as valuable. Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University. He’s the former […]
Podcast strategy: Where does a podcast fit into your content marketing mix? – with Jonny Ross | DMR #262
Are you thinking of starting a podcast? If so, what are your reasons for doing so? There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix? Those are just 2 of the […]
How agencies can increase client performance, decrease churn, and stabilize their revenue – with Shaun Clark | DMR #261
Do you run or might you be planning on running a marketing agency? If so, you’ve probably experienced, or you’re going to experience clients coming and going, and revenue going up and down. In this, episode 261 of Digital Marketing Radio we’re going to be looking at why clients leave, why revenue isn’t as stable […]
How to be an Exceptional Virtual Presenter – with Oli Gardner from Be the Keynote | DMR #260
How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides? So you say to yourself… “If that were me, I’d be so much better.” The week after, it’s your turn – so you […]