How to Get a Google Knowledge Panel in 2021 – with Jason Barnard from Kalicube | DMR #247
Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) – but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel? Those are just 2 of the questions that I’m going to be asking […]
How to use livestreaming to build a community – with Anton Shulke | DMR #246
There are pros and cons to livestreaming. Livestreaming is a great way to get content out there quickly – but livestreams may not be as well produced as pre-recorded content. However, another great benefit of livestreaming is the engagement factor. You get to interact with your audience directly with a real, personal approach. But what […]
How to build a successful content marketing strategy in 2021 – Andrew Davis | DMR #245
There’s a lot more content out there than there used to be. This means that to be a success, you’re going to have to do something different to everyone else out there. So what content should you be publishing in 2021 and how do you get it seen by your target audience? Those are just […]
What are the foundation stones required to create a successful modern brand? – with Barnaby Wynter | DMR #244
We all know that communication channels have evolved radically over the last 10 years – but how has that changed what a brand can be and do? On this, episode 244 of Digital Marketing Radio we look at what it takes to create a super-successful brand in 2021. Joining me to discuss that is a […]
The Future of Events… Post-COVID – with Kathryn Frankson from Informa | DMR #243
How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future – a combination between virtual and physical events? If so, what does that mean for marketers? Those are just some […]
What are Brand Influencers and Does Your Business Need a Brand Influencer? – Neal Schaffer | DMR #242
We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing? What precisely do brand influencers do… and does your business actually need a brand influencer? That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by […]
Word of Mouth Marketing in 2021 – with JP Clement from Boomtime | DMR #241
What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021? How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels? Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 – a […]
How to Integrate Virtual Events into your Digital Marketing Strategy – with Aleksandra Panyukhina | DMR #240
I’m sure that you’re well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content – and drive more revenue. But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated […]
How to establish clear business systems for your team as your company scales – with Ashley Monk | DMR #239
Have you built a business that keeps you busy busy busy? Do you struggle to initiate any new digital marketing activities, simply because you’re snowed under with whatever you’re currently doing? In episode 239 of Digital Marketing Radio we help you to establish clear business systems for you and your team, as your company scales, […]
How to be an effective brand ambassador in the digital world – with Kerry Barrett | DMR #238
Do you wish that you were a smooth, energetic and articulate brand ambassador? Do you desire to be a podcast or video show guest that every host and viewer resonates with, delivering your message in a clear, calm and personable manner? In episode 238 of Digital Marketing Radio we look at how to be an […]
How to Use Google Ads in 2021 – with Mike Rhodes | DMR #237
Have you been using Google Ads in the same way for several years? Maybe you’re not even actively using Google Ads because it seems just a little bit too complicated at first glance. Perhaps you want to use Google Ads in 2021, but you’re not quite sure where to start. My guest today has been […]
Email Marketing in 2021 – with Teresa Heath-Wareing | DMR #236
Email marketing has been around for a very long time, longer in fact than the world wide web. It seems that every few years we hear about another technology that’s going to replace email, but email stubbornly clings on, retaining its high level of importance for e-business communication more than 40 years since the first […]