How to Get a Google Knowledge Panel in 2021 – with Jason Barnard from Kalicube | DMR #247

Full transcript:

Unknown Speaker 0:00
Jason Barnard

Unknown Speaker 0:02
on DMR.

Unknown Speaker 0:05
Talking knowledge panels.

Unknown Speaker 0:08
on DMR.

Jason Barnard 0:13
That’s beautiful. That is the nicest song anybody’s ever sung for me at the start of a podcast interview.

David Bain 0:20
It’s the only one isn’t it?

Jason Barnard 0:23
Usually, I get other people with my silly song, but you actually made the effort of playing a proper instrument or writing a proper song.

David Bain 0:29
This is Jason’s fault, isn’t it that I’m doing this? Or is it my fault is probably my fault to begin with.

Jason Barnard 0:36
In fact, the root of the problem is completely your fault. Because when I launched my podcast, I said to David, I have a song. And I think I might want to sing it live to people when we’re actually doing the interview. But I feel a bit nervous because it’s a bit weird and silly. And he said, You have to have the courage to do it, go for it. And I went for it. And it was brilliant. And I sang to Anders short, was the first person I sang to, and it was so so lovely. And he’s such a lovely chat devotee. But since then, now, everybody asked me to think my little song every time or pretty much every time, and this is the first time that somebody someone to me, and it’s so appropriate that it should be David,

David Bain 1:19
Digital Marketing Radio, Episode 247, how to get a Google knowledge panel in 2021,

Unknown Speaker 1:27
Digital Marketing Radio with David Bain.

David Bain 1:31
I am David Bain. And this is Digital Marketing Radio helping you to stay on top of that he says tools, tactics and trends for all of your digital marketing needs. Knowledge panels are information boxes that appear on Google when you search for entities IE people, places, organisations and things. But what purpose do they serve? and How valuable is it for your brand to appear in a Google knowledge panel? Those are just two of the questions that I’m going to be asking my guest on Digital Marketing Radio Episode 247. He’s been a musician, a screenwriter, a songwriter, a cartoon Blue Dog, but he’s currently the brand syrup guy, a digital marketer who specialises in brands, syrup optimization, and knowledge panel management. Welcome to DMR. Jason Barnard. Oh, thank

Jason Barnard 2:19
you very much, David. And that first question is going to be brilliant, because I’ve got lots of things to say about that. And it actually does tie into the musician, Blue Dog, songwriter, screenwriter, and so on and so forth. So everybody stick around, because I just thought, wow, this is really cool. I just had a good idea.

David Bain 2:35
Well, I said, That’s gonna be two of the questions, not necessarily the first question. I’ll quickly say you can find Jason over at Jason barnard.com. As the first question, I’m going to say, What’s it like being a blue cartoon dog? Oh, it

Jason Barnard 2:47
was wonderful. Oh, I mean, if there’s two of the best jobs in the world, being a rock musician on two, playing festivals, and gigs and concerts, which I did in the 90s, and being a blue dog in a cartoon, in a cartoon series on the TV and the naughties. I think I’ve had two of the best jobs in entire universe. And I’m so happy and grateful.

David Bain 3:09
I know you’ve got the third one, you’re the brand search guy and loving, tweaking things and making things appear in places where people didn’t even though the places exist.

Jason Barnard 3:20
So the first one was all about being a punk rocker. And being a rocker and thinking you’re going to be famous. The second one was about educating and entertaining children, which is wonderful. And the third one is about trying to figure out how Google thinks how Google understands. And from an intellectual standpoint, how interesting is that? The answer is, by the way, very,

David Bain 3:42
absolutely. So many people listening, watching will have seen knowledge panels, less of them will be aware that they’re actually called knowledge panels. But what purpose do knowledge panels actually serve?

Jason Barnard 3:57
Right? Well, I was talking to Bill Slansky, who’s a big kind of geeky expert on Google he things and reading lots of googly things about googly things. And I hadn’t really realised what the approach was. I just thought it was Google thing. Here’s some facts about whatever it is you’re searching for. So if you search for Jason Barnard, you’ll see on the right hand side on desktop, you’ll see a panel that says Jason Barnard British musician. Some of the songs I’ve written some of the TV series I’ve done. And people also search for my LinkedIn and Twitter profiles. Anything okay? That’s just google stating facts. But in fact, what they’re trying to do is pull in information from different sources on the web that they know to be true. And provide them in that box, so that you don’t have to click through on the multiple links on the left hand side. So the idea is they’re doing a summary of all the information that you might want to know about this person, this brand, this podcast, whatever the entity, knowledge panel appears for To save you from having to go and look at all these different sites, so it’s kind of a in French because now in French, we can say a PC. It’s a concise summary of the person, the brand or the entity.

David Bain 5:14
So we’ve mentioned you’re a musician, does that pose a challenge for Google? And what happens when people search you and use this your knowledge panel? Are you a digital marketer? Are you a musician? Are you a blend of both when it comes to your knowledge panel?

Jason Barnard 5:28
Well, I’ve been many, many, many things. And what’s interesting about it is that I mean, I experiment on my knowledge panel all the time. And basically, the idea for me is to see if I change this on that site, this on that site and move this around and change the way I describe myself, how does Google react, and one of them is I was a musician for years. Then it said that I was an SEO consultant, then it said, I was an author. And now it’s gone back to musician. And the interesting thing there is it can’t understand or it can’t express that I have a multifaceted nature about me. If you search for Jason Barnard professionals, it will show you four or five different professionals including screenwriter, so it does understand that but i think they’re probably right in the context of a knowledge panel. How useful is it to give somebody a list of four or five different roles or jobs or aspects of me that multifaceted and this is actually served saved? Sorry, for the rest of the the knowledge panel. So what it’s saying is Jason Bard is most known for being a musician. And although today, I’m known as a digital marketer, somehow, that’s fair enough in the sense that, you know, I was in a band in the 90s, I made four albums that I was in bhuwan. choir, we make two albums. I’ve recorded 200 songs, I’ve sold maybe 100,000 albums in my life, but not not me, myself, obviously, the groups I’ve been in. And that’s quite a weight of, I was gonna say, achievement, that’s probably not the right word. Quite a weight of information about me, who I am what I do, that so far, at least the digital marketing world cannot compete with. I’m not at that level in the digital marketing world yet.

David Bain 7:16
authoritativeness, so is going to see, but then I was thinking, can I say that word, because that’s a bit of a challenging word to say.

Jason Barnard 7:24
Well, and the other thing, and this is actually kind of really interesting, when you think about how Google understands, it understands by looking at authoritative sources, and authoritative sources, that the machine has been trained on resources that have been human curated, which means that human beings have gone in and put the information in. And so Google says, right, we can trust this. And we can give that to the machine and say to the machine, that is almost certainly true. And platforms like Wikipedia, wiki data, IMDb, MusicBrainz, Discogs. These are all platforms that have been curated by human beings that the machine has been using for the last 15 years. So all the information about me as a musician, or a screenwriter, or a filmmaker, or a blue dog, is in these trusted sources that Google has been using for years and years and years. And the digital marketing stuff hasn’t been included in that kind of resource for Google resources. It’s told the machine to trust. So actually providing a weight of proof that outweighs this information in IMDb, MusicBrainz, Wikipedia, wiki data, and so on and so forth, is going to be very, very difficult.

David Bain 8:40
Is it a bit of fun? Or is there actually a significant amount of commercial value for a brand to have a decent knowledge panel?

Jason Barnard 8:48
Well, the commercial value, straight off the bat comes from when you search a brand name. If there is a knowledge panel, the brand looks professional, it looks like it looks credible, it looks authoritative, when there isn’t one. Now today, we think, oh, there’s something missing, we don’t necessarily know what it is. But that knowledge panel, we expect to see it, we expect to see for a brand, that information that Google has curated around the web, as a summary of the brand. And the other thing, of course, is with bigger brands who have low Google My Business listing, sometimes that Google My Business listing will rank will appear on the right hand side. And that makes them look like small fry. And if you can get a knowledge panel, it will tend to dominate the Google My Business. If you can convince Google, you are actually more than just a local business. So your credibility in the eyes of your users, your audience who are searching your brand name, who are bottom of funnel post funnel, ie the most important people to your business, their perception of your brand, through that brand search is deeply affected by the knowledge panel, whether it’s there, whether it’s not there, whether it’s full, whether it’s empty, whether it’s accurate, whether it’s inaccurate, and whether or not it replaces your Google My Business.

David Bain 9:59
Have you ever tried Do you know if anyone else has ever tried to do some research to actually to see what kind of impact that perceived level of increased authority actually has on purchasing decisions or willingness to consider a brand to do business with?

Jason Barnard 10:15
I don’t know, anybody who’s done that kind of study. But I suspect I mean, in the SEO world, the kind of people like me who come from the SEO world, we tend to think about ranking keywords and the brand serve the idea that when somebody searches your brand name, it’s important and we can manage it doesn’t tend to come up very often on on the marketing side, where brand is incredibly important. The SEO side doesn’t come up quite so much. And that aspect of what people see when they Google your brand name doesn’t seem to them to be so important. We need to bring those two worlds together and get the SEO is working on brand SERPs. And the marketers thinking about how much does that SEO work? On the brand search effect? buying decisions? And I’m sure that’s going to happen in the next couple of years. But yeah, right now.

David Bain 11:01
Great, great thoughts there? And what about the specific knowledge panels and questions? So is it? Is it is it more key for a brand or an individual within our organisation to have a knowledge panel? Is it necessary for both to have one and if there’s a key executive within a company is important for them to have a knowledge panel, as well as the brand?

Jason Barnard 11:22
What for brands, it’s phenomenally important, the CEO is always going to be very important the founder, and what you’ll see is with a good brand knowledge panel, you will see a link to or you’ll see founder, the name of the person, and you can click through and then you can see that knowledge panel. So all of these knowledge panels are interlinked. what Google is saying is, here’s our summary. We have, for example, catechu, the founder is Jason Barnard. You click on Jason Barnard, it shows you Jason banners nose panel, and in that it says companies founded Cally cube when you go back to county cube, but then it also says movies may be one colour so you can actually then what do what I do what I call knowledge, panel hopping, which is a lot of fun, is to look at the information and say what interests me click on it, go and have a look at that. And you can actually hop, it’s like the six whatsits of Kevin Bacon, is that you can end up on pretty much anything.

David Bain 12:17
Yeah, six degrees at every given point. Yeah,

Jason Barnard 12:19
yeah, that was it was it was Julia McCoy, I managed to get from Julian McCoy to I think it was Thelonious Monk, in three or four hops. And you end up with these really bonkers relationships that you’ve never really thought about. And it’s a really good way to waste an afternoon.

David Bain 12:37
So what about information, what what kind of information is important for a brand to try and get in their knowledge panel?

Jason Barnard 12:44
actually depends on industry. Interestingly enough, in a kaliki Pro, we’ve actually got a database of 70,000 brands and people. And we divide it all down by industry to figure out what are the we call them attributes, the information around the brand that the Google’s going to show, and it varies quite a lot between industries. So in sum, the stock price, obviously, if you’re a public publicly traded company, the customer care number, the founder, the year founded the revenues, the pricing. Yost, for example, has got a pricing attribute in it. So Google is basically saying what piece I can’t put all the information about this brand, what are the pieces of information that are important, and on an industry level, it’s going to be, it’s going to tend to be reasonably stable. So you can look at what other people other brands in your industry have an aim to get more or less that with what I would call a bit of smart intelligence of thinking, my brand has some specifics about it that mean that there might be an extra piece of information that would be useful, or a piece of information that would tend to be useful within my industry, that probably isn’t for my audience. And then if you take a step back and say, What will Google think is useful to my audience, you can get a good idea from all that kind of thought process what you want to aim for any knowledge panel.

David Bain 14:04
So if a brand doesn’t have a knowledge panel, what are some of the first steps that they can take to get one?

Jason Barnard 14:10
Right? Well, john Mueller, who’s the guy from Google, the Google, the guy, who tells us all what Google you’re doing at any given moment, was talking about reconciliation. And it’s a really interesting point, is the biggest problem The machine has today, because it’s no longer fully reliant on these curated sources like Wikipedia, wiki data, IMDb, music brands, and so on so forth. It’s actually going out there. And it’s collecting the information itself, and it’s trying to make decisions itself from information it finds absolutely anywhere on the web. So it’s kind of they’ve they’ve they’ve taken off its training wheels, if you like it was on its little trice call and they’ve taken off the training rails, and now it’s riding on its own. That’s probably not a very good analogy, but we’ll use it. And he was saying the biggest problem it has is reconciliation. Now what does he mean by reconciliation? And he means that the information out there is fragmented. And it’s sometimes contradictory. And it’s certainly confusing for a machine. And what the machine is trying to do is say, Okay, I’ve got all this information. It’s all very fragmented. I’ve got this bit here, that bit there, how do I bring it all together, and try to make sense of it. And that is where you come in. And that’s where you can be active and proactive. You say, here is a page on my website, the About Us page, for example, is good, a good candidate. Here is the page that where I will state the defragmented version of who I am, what I do, and who my audiences. And that is what I’m calling the entity home. And what that then allows Google to do is say, Okay, I have a reference of what the horse says. So it straight from the horse’s mouth. It’s what I say, who I am, what I do, who my audience is, on the entity home, then Google can find all this fragmented information and compare it to the entity How will the information as an entity how, and it gives it the D fragmented version that allows them to reconcile all the other information and decide what is true and what isn’t true? So what is yours? Getting out the stall as it were sorry?

David Bain 16:14
And what are some of the mistakes that brands make on their entity home or on their About Us page? And what is an example of good practice in terms of the tanks that you have in your About Us page

Jason Barnard 16:25
biggest mistake is our mission statement is to provide the world with the best thing in the entire universe ever, ever, ever. All our clients love us because we are wonderful, and we have all these delightful people working for us, and selling things to people who love us more than anything in the entire world. It’s this kind of self centred, self focused loving, that gives no pragmatic and practical information to anybody, let alone Google. So the first mistake is to is to talk rubbish or talk gush, let’s say, the first mistake is to gush about yourself. Second is to focus on yourself all the time, we read mee mee mee mee II. And what Google is looking for is a more structured, factual page that describes who you are, what you do, and who your audience is. I’ve said it three times already. But I’ll probably set another two or three times before the end of this programme in a clear, concise, and truthful manner. And if it can have that, then it can start to compare that information with the information it’s found around the web and decide if you’re telling the truth or not. If you’re telling the truth, you’ll get a knowledge panel, simple as that. Telling the truth and the corroborative information is there.

David Bain 17:39
Well, again, this is another conversation that could go on for hours, I’m sure. But let’s segue to part two of our discussion. There’s no time for Jason’s thoughts on the state of digital marking today. So starting off with SECRET SOFTWARE, so Jason share a lesser-known martech tool that’s bringing you a lot of value at the moment and why that tool is important for you,

Jason Barnard 17:55
right? Well, I’m the only two The first one is my own tool, which is kind of Q Pro, which actually basically helps you to get a knowledge panel. And it also helps you to manage control your brand. So to make sure it’s positive, accurate and convincing. But that’s self promotion. And that’s shameless and shameful both at the same time.

Unknown Speaker 18:14
It’s not the first I know, but as long as if it’s relevant and useful, it’s fine.

Jason Barnard 18:18
But well, I’m going to be a bit more fair, I actually I’ve been saying use se ranking as a SEO platform. And I’ve been really, really, really pleasantly surprised, but by quite how good it is how fast it is. Obviously, there are lots of tools are out there like sem rush that I also think are great. But I see ranking lesson on definitely worth taking a look at

David Bain 18:40
moving on from something that you currently use to something that you’re going to use. So that is NEXT ON THE LIST. So what’s one marketing activity or tool that you haven’t tried yet, but you want to test in

Jason Barnard 18:50
Canva? I’ve always been kind of slightly dubious about graphic design tool online, you know, being a bit of a snob, I think we will actually be using Photoshop or whatever. But in fact, what I’ve done is I’ve got a graphic designer to do an entire graphic design Bible with the logos, the colours, templated thumbnails, and images and social media sharing stuff. And then I’m just going to try putting it all together in Canva. And I have to admit, it’s not something I’m going to use. It’s something I started using a couple of days ago. And so far, it looks like it’s going to be a big success.

David Bain 19:27
That’s great. I love that idea as well. I’ve used Canva in the past, but I’m not actively using it at the moment. And my intention is to create more templates that I can easily get outsourced. Graphic Designers simply to add elements to and perhaps someone else to post on social media as well. I think it’s a wonderful social sharing tool when you’re outsourcing certain aspects of what you do to a virtual team. Right.

Jason Barnard 19:51
I think just as a warning, I think it’s important not to not think oh, I’ve got Canva therefore I’m a graphic designer. Yeah, that design aspect is a whole career and job thing of its own. What you can do with Canva is put the elements together. And if the graphic designer can prepare these templates and these elements and tell you which colours go together, and you’ve got a colour template, it actually becomes reasonably easy. And you can make a pretty good hash of pretty much anything. But the fundamental foundation is still a graphic designer.

David Bain 20:22
Oh, absolutely. That’s always talking about the templates to begin with. And then once the template is done, all the virtual assistant has to do is go in there, edit the text, and maybe add a photograph in there as well. And hey, presto, you’ve got a lovely looking image that you can share

Jason Barnard 20:35
100% Yeah, I mean, the curlicue graphic design, if you look at that, you’ll see that it’s fairly standardised, and it looks pretty good. And we’ve been using the templated idea for a long time, just not using Canva. But Canva just makes it so much easier. I’m sorry, that was a bit strange. And I have no relationship with Canva at all. It’s just I’m kind of keen because it’s fun and easy.

David Bain 20:57
That makes it wonderful to use.

Unknown Speaker 21:00
Let’s move on to this or that route. So

David Bain 21:03
this is the quick response round 10 quick questions, Just 2 rules here. Try not to think too much about the answer. And you’re only allowed to say the word both on one occasion. So use it wisely. Now you’re ready. Right? Yeah. Let’s click Tick Tock or Twitter, Twitter, Facebook or LinkedIn, LinkedIn, YouTube or podcast, YouTube, traffic or leads. Traffic, paid search or SEO, ads or influencers? influences Google ads or Facebook ads, Google ads, email marketing or chat marketing. The first one is email marketing.

Oh, email. Oh, email marketing. Sorry, I didn’t understand Mar tech stack are all in one platform.

Tech stack one to one or scale?

One to one. You suppose no need for the use of both? That was relatively easy.

guy you are? Would you go back and change any answers?

Jason Barnard 22:11
Potentially YouTube or podcasts? I would have said both without knowing that I I was playing my Joker safely.

David Bain 22:19
It was too early in the in the list just to to be sure about it.

Jason Barnard 22:23
Yeah, I was saving the Joker for a moment when I might really truly need it.

David Bain 22:28
So why then did you actually choose YouTube? Because obviously, you went for that one there as well? Are you getting more value from YouTube?

Jason Barnard 22:37
Actually, no, it’s because I watched the whole thing about YouTube shorts. And I’m currently building a plan to do some YouTube shots. And I’m basically I’m like a kid, whatever you told me last, I’m going to be most enthusiastic about today. And it happens to be YouTube shots today. If you ask me tomorrow, it might be podcast.

David Bain 22:54
So what is your plan? And what what kind of video content? Are you going to be sharing insurance?

Jason Barnard 22:59
I’m thinking and then I’m thinking about doing the daily brand separator. It’s a series of a hashtag series that we’ve got going on Twitter and LinkedIn, where we pick a brand serve every day, and isolate or identify one specific thing that’s either good or bad or just interesting about it. And then we’ve been tweeting and LinkedIn in about it. And I thought that would be a really nice, kind of short 32nd video where we say, Here’s, for example, Nike, here’s their brand SERP in the US. Here’s something that’s interesting. They’ve got, you know, video boxes. Why is that interesting? How do you get them yourselves? So it’s really kind of quick introduction to brands, that’s why they’re important, which elements are brands that you can be looking at? And how you can actually start to manage it in 30 seconds.

David Bain 23:49
Great. Yeah, I’m just to tell the listener viewer, I’m intending doing the same thing. Just after we finished recording. I’m gonna ask Jason the question, well, what’s one thing that you wish you did share, but you didn’t have the opportunity to share? And I’m going to include that as part of YouTube shorts as well. So that that’d be interesting, just to see if we get much traction, but obviously, you have to keep the videos to under a minute in length, they have to be vertical as well. So it’s a slightly different type of video or potential even audience that you’re aiming for.

Jason Barnard 24:15
Well, yeah, I mean, it’s a different different set of rules. It’s YouTube competing with Tick Tock. It’s fun, because I’ve never heard about it until yesterday morning. Yesterday afternoon, I researched it. And today I’ve decided I’m going to do a series of them. Good riches, just silly, but fun.

David Bain 24:32
I look forward to seeing it. So let’s move on to the $10,000 question. If I were to give you $10,000 and you had to spend it over the next few days in a single thing to grow your business, what would you spend it on? And how would you measure success?

Jason Barnard 24:45
All right, I didn’t realise it was the next few days, but I would actually pay for somebody or a team to redo the UX of Cali cube pro can actually implement it because the Everything’s difficult for me, because I think the UX is good. But I truly believe that the single most important thing for a sass platform is how comfortable the user feels using it in order, because if they feel comfortable, they’ll get more value. If they get more value, they’re happier. Right now, I think although we have a great UX, it could be better. So give me 10,000 pounds today, David and I will have spent in a week and Calico we a lot better. When do I get the 10,000?

David Bain 25:31
And when I use these subjunctive 1010, I said, Where’s the thing that was going to happen? But in relation to UX? What’s one thing that users are looking for nowadays that probably didn’t exist or wasn’t part of good UX five years ago?

Jason Barnard 25:52
Well, I don’t know if it’s always been part of UX, but people expect things to be handed to them on a plate. If there’s any kind of complication or confusion, people just drop it. And I think kind of this is not people in Jared, me too, is you go in you say I click on a button, I click on it, when I click on it, it’s also it gives me the answer. And that’s me done. And if I have to think about it, and analyse it, and try to understand the thinking behind it, I’m going to give up. So for me that what’s coming forward more and more in UX is handing it to people on a plate, making sure that all of the stuff is going into my brain that I’m trying to communicate through this platform to help them is actually seamless for them. From my brain to their actions. It should be seamless and easy to find. I

David Bain 26:39
was watching the launch video yesterday of captivate. 2.0, captivate is the service that I use to host and publish my podcast on. And they were saying as part of the launch, they were changing the platform just to make it as easy as possible for people to find anything. So there’s more search functionality, and you can quickly type in something that you’re looking for. And then you’ll you’ll quickly and easily uncover instead of having to click through about three or four different elements or go through different sub menus to find something, right. Yeah,

Jason Barnard 27:08
I mean, we’ve got a small problem with the sub menus. And I would love to love to figure out sort that out. But all I need to do now is go look at captivate steal all the ideas,

David Bain 27:17
a new version, I think it’s Wednesday, it’s launching. So check it out after that. Let’s finish,

Jason Barnard 27:23
because I already will have spent my $10,000

David Bain 27:26
Whoa, there we go. There we go, you’ll have to find another $10,000 from some other generous benefactor. To finish off, let’s shift the focus to someone else who deserves it. So that is a MAGICAL MARKETER. So who’s an up and coming marketer that you’d like to give a shout out to? What can we learn from them? And where can we find them?

Jason Barnard 27:46
Right? Well, I was gonna say Nick Ranger, but apparently Anton Shakur said it last week. So Nick Ranger gets a shout out. But that’s I’m allowed. I’m allowed a second one because that’s a double as it were. So Paige Hobart, who was who was neck and neck with neck range of being super smart, super interesting. She, what I love about pages, she’s incredibly interested in certain features, all of those rich elements you get, including large panels and knowledge, graphs. And every time we talk about it, we start off with it. Oh, we’ll talk for 15 minutes and it ends up being an hour. She’s phenomenally interesting, phenomenally intelligent, phenomenally knowledgeable, and a delightful human being to boot.

David Bain 28:29
Lovely. Well, this was Episode 247, no Digital Marketing Radio where Jason Barnard from Jason Barnard comm shared superbe specific tips about knowledge panels. So Jason, you were sharing about how to grow your band with brand authority, how SEO and marketing should work more together for things like the brand value on the SERP and how much additional authority and probably likelihood to purchase that that leads to someone you talk to about the About Us page being an entities home, and about the importance of not having any loving on your About Us page. And to talk about who you are what you do be very specific about what you do in the About Us page to give you that initial knowledge panel on Google. Your SECRET SOFTWARE was callicoon pure pro and also SEO ranking. NEXT ON THE LIST. Canva. And your MAGICAL MARKETER was going to be Nick Ranger, but turned into be page hobarts and everything. Jason that you mentioned in today’s show and more will be available in the show notes at Digital Marketing radio.com. Jason, what’s the best social platform for someone to follow you and say hi,

Jason Barnard 29:38
I like Twitter a lot. It’s fun. I tend to tweet my experiments I do experiments on knowledge graphs and brands apps on multiple mad things like you know cartoon characters myself music, my music albums, all of this stuff. And I tweeted out onto Twitter. So if you’re interested in following Matt experiments on knowledge panels and brand sales, follow me on Twitter.

David Bain 30:00
Do that, Sam. Well, thanks so much for coming on. I’ve been your host David Bain. You can also find me producing podcasts for B2B brands over at Casting cred.com And remember, wherever you’re tuning in, comments and reviews are richly appreciated. Until we meet again, stay hungry, stay foolish and stay subscribed. Aloha Digital Marketing radio.com Digital Marketing radio.com Digital Marketing Radio, Digital Marketing Radio, Digital Marketing Radio