DMR #32: Jeff White – Is it important for your content marketing to be beautiful?

David:    Is it important for your content marketing to be beautiful?  How does good design impact conversion rates?  Should most businesses be developing their own app?  Those are just three of the questions that I intend to ask today’s special guest, Jeff White.  Jeff, welcome to DMR. Jeff:    Thanks very much for having me, David. […]

DMR #31: Dave Jackson – What gear do you need to record a great podcast in 2014?

David:    How did podcasting start, and what’s the technology behind podcasting? How does podcasting fit into your content marketing mix, and what gear do you need to record a great podcast in 2014? Those are just three of the questions that I intend to ask today’s guest, Dave Jackson. Dave, welcome to DMR. Dave:    Thanks […]

DMR #30: Trevor Young – Is it best to brand your business as your personal name?

David:    Is it best to brand your business as your personal name? What is a micromaven and how do you build your personal profile into a global microbrand? Those are just three of the questions that I intend to ask today’s special guest, Trevor Young. Trevor, welcome to DMR. Trevor:    G’day, David. How are you? […]

DMR #29: Sharon Latour – Why is digital marketing so gray to most people?

David:    Why is digital marketing so gray to most people? What are the best marketing tips for entrepreneurs? What are the current new technologies that SMEs should pay attention to? Those are just three of the questions that I intend to ask my special guest today Sharon Latour. Sharon, welcome to DMR. Sharon:    Thank you […]

DMR #27: Kevin Krason – What is marketing automation?

David:    How much website traffic is enough? What’s an appropriate conversion rate from website visits to leads? And what is gated content? Those are just three of the questions that I intend to ask today’s special guest, Kevin Krason. Kevin, welcome to DMR. Kevin:    Thanks David. David:    Kevin founded Biznet in 1994 to realize his […]

DMR #26: Alex Williams – What is Brand Identity Development?

David:    What is Brand Identity Development? How do you tell your brand story? How does that all come together as part of a coherent marketing strategy? Those just really the questions that I intended to ask today’s special guest, Alex Williams. Alex, welcome to DMR! Alex:    Hello David. Thank you for having me on. David:    […]

DMR #25: Scott Gallagher – What are the 3 pillars of local SEO?

David: What are the 3 pillars of local SEO? Why are real reviews important? What is rich media and why is that important as well? Those are just 3 of the questions that I intend to ask today’s special guest, Scott Gallagher. Scott, welcome to DMR. Scott: Thanks David. David: Scott helps small businesses get […]