Is Building an App worth it? – LOGAN MERRICK | DMR #90

Logan Merrick is the Co-founder & Director of Buzinga App Development, an innovative mobile app development company in Melbourne Australia that focuses on building Startups that solve real world problems.

Is Building an App worth it? - LOGAN MERRICK

Is Building an App worth it? – LOGAN MERRICK

Today on Digital Marketing Radio we discuss whether building an app is worth it, with topics including:

  • How do you develop an app that sells for $12 million dollars?
  • Split-testing website headlines
  • Should most businesses have a mobile app?
  • How do you decide what to include when building an app?
  • Is it important to just start with one app store?
  • Which app store is best to get started with your first app?
  • What are the main advantages of an app over a mobile site?
  • Will someone that downloads your app become a better quality customer over time?
  • What kind of app development industry trends are happening right now?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

WordPress [CMS]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

HubSpot [Inbound marketing software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

If you were to think about building a mobile app, look at how you can create a tool for your customers that will engage them, and keep them working for you.