Episode 81 of Digital Marketing Radio is very different, because for the first time I don’t have a guest – I’ve been meaning to do more episodes like this, but at least I’ve finally got round to it now!
First of all, let’s start off with some news…
I’m going to be taking the next couple of weeks off, so the next episode will be published on Tuesday the 6th January 2015.
Why a Tuesday I hear you ask?
That’s because from next year I’m going to be just publishing 2 episodes of Digital Marketing Radio per week – on a Tuesday and a Thursday. Let me know how you feel about that!
I’m doing that because I want to focus more on other projects as well – plus I want to also start broadcasting live videos of each video – and that’s going to take a little more preparation. Hopefully you’ll also find that my reduced schedule can further enhance the quality of the content as well.
You also might have noticed that I’ve recently published a new page on the site where I share the top 5 tools and services that I use to power Digital Marketing Radio. Check that out when you have a moment.
But let’s get into the ‘meat’ of this episode, and that’s the content marketing predictions for 2015:
5 Content Marketing Predictions for 2015
I’ve been searching online for what I believe to be the best content marketing activities for 2015. I’ve found 4 from other people, and I’ve also added one from myself at the bottom.
1) Customer experiences will define content creation
By Melissa Breker – Co-Founder, Content Strategy Inc
Melissa says that in 2015 we will see content as an experience. She says that we need to think past silo-based content and use customer journeys to determine how content can create different experiences.
2) More videos than ever
By David Wells – Founder, Inbound Now
David says that in 2015 more and more companies will start creating so-called ‘explainer videos’ and giving them a prominent role in the user experience tactics.
3) Real time content will become more important in 2015
By Helen Mussard – Vice President, Global Marketing at Vibrant Media
Helen says that this is about being able to align content to things that have just happened and not just have an editorial calendar set up. She says that she thinks that there will be a focus on news that breaks and is topical.
4) Google will continue to remove tools and cut back on analytics
By Debra Mastaler – President and owner of Alliance-Link.com
5) In 2015, progressive small businesses will start to be their own media production house and start their own show. And larger businesses will begin to purchase the best of these shows.
By David Bain – Host, Digital Marketing Radio
You may well know that I’m also considering producing and publishing a new training course called “Start Your Own Show”. If this might be of interest to you I’d really appreciate if you would take 2 minutes of your time to complete this questionnaire.
Have a great Christmas, New Year and rest!
I look forward to continuing to get to know you in 2015.
All the best