Crisis communication examples – GERALD BARON | DMR #73

Gerald Baron is a specialist in emergency and crisis communications, with deep experience in working with government agencies and Fortune 100 companies.  You can find him over at

Crisis communication examples - GERALD BARON

Crisis communication examples – GERALD BARON

Today on Digital Marketing Radio we discuss the following:

  • Crisis communication examples
  • How has the way that crisis communications are dealt with, evolved over the past couple of years?
  • How do you deal with social media communication in a crisis?
  • What communication management technologies assist with crisis management moving into 2015?
  • Why every business that wants to be big need to interact with their customers online
  • How to prepare to deal with natural disasters when they happen (from a social media perspective)
  • Why now is too late when dealing with crisis
  • Whether or not it is possible to deal with a crisis on social media without knowing all the facts
  • Crisis management using a combination of Twitter and your own website
  • Why you must be able to update your website yourself
  • What software and technologies can assist with crisis management?
  • How do you deal with engagement in a crisis?
  • Why text and phone notifications are very important
  • The use of social media monitoring tools in a crisis

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

A blog []

Twitter [A blog promotion tool]

Also discussed: Not Without Salt [Popular blog by Gerald’s daughter]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Instagram [Image based social network]

Pinterest [Image based social network]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Most organizations don’t understand that news has become a conversation. Embrace the change!

One thought on “Crisis communication examples – GERALD BARON | DMR #73

  1. Ivan Kasapov

    Great article, I agree with everything you’ve written. For discovering a crisis on time, I use and I highly recommend it, because it enables me to be careful around the challenges you mentioned. 🙂

Comments are closed.