Today I’m joined by a man who just wasn’t satisfied with the way that agencies and B2B brands were doing video… so he founded his own company, specialising in custom videos that help clients capture attention, motivate action, and drive more sales. Welcome to DMR, Eric Hinson. [You can find Eric over at Explainify.com.]
[Note: As per Eric’s kind offer, listeners can get 2 free chapters of Eric’s book here.]
On this episode of Digital Marketing Radio we discuss how to use video to share your company’s story, with topics including:
- Should every company be using video?
- Why should a company use video to tell its own story?
- Is it essential for every business to tell its own story on its website?
- What are the some of the key elements to producing a successful video?
- How do you measure the value of a video?
- How do you use video as part of a funnel strategy to drive more leads and sales?
- Do you think companies should be producing their own videos in-house?
- If a business did wish to produce their own videos, how should they typically get started with the project?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Adobe Suite [Creative software]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Drip [Marketing automation software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
It’s about showing up for work, executing every day. I think of work as a game of inches, not yards. I’m pretty tired of these entrepreneurs – you see them retargeting us all the time on Facebook – hustle, hustle, hustle. Work hard. Chase this ego. That’s just not what I’m about. I don’t want to listen to those guys. I think that if you execute everyday. If you show up, remembering that entrepreneurship is a game of inches and not yards, you’re setting your mind up for a better shot.