Today I’m joined by someone who creates educational content and digital products that help people develop and grow rewarding, profitable online businesses. He’s the VP of Marketing for Rainmaker Digital. Welcome to DMR, Jerod Morris.
On this episode of Digital Marketing Radio we discuss how to engage and retain your audience, with topics including:
- If you produce outstanding content on a regular basis, is that not enough by itself to engage and retain an audience?
- What do you mean by engaging your audience – is it important to interact with your audience?
- What are some of the more effective ways to interact with your audience at the moment?
- What kind of content is particularly effective for you at the moment?
- How has your content changed over the past year and how are you intending for it to change over the coming year?
- What kind of mistakes are you seeing other business make with their content at the moment?
- What about retaining your audience – what are some of the ways that you’re doing that?
- Is it paramount to ask your audience to opt-in to an email list?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
GarageBand [Audio editing for Mac]
Auphonic [Automatic post production editing]
Rainmaker Platform [Digital marketing & sales platform]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Do whatever you can to balance your pride and your humility, which I think is the most important skill set you can have in building an audience. I think that you always have to have pride in your message, and enough pride in that you believe in what you’re saying and that you’re going to get it out there – even when you’re a little bit afraid and when someone tells you that you’re wrong or it’s stupid. That pride in what you have to say is going to keep you moving forward. But at the same time, if that runs rampant, and all you’re worried about is what you have to say in your message, you’re forgetting about the humility you need in order to step into your audience’s shoes and realise that your message is only as effective, only as valuable as the impact that it has on them.