How to start an eCommerce business – PAUL RYAZANOV | DMR #94

Paul Ryazanov is an event speaker and a digital marketing expert with a focus on helping retail businesses with their eCommerce strategy. You can find him over at

How to start an eCommerce business - PAUL RYAZANOV

How to start an eCommerce business – PAUL RYAZANOV

Today on Digital Marketing Radio we discuss how to start an eCommerce business, with topics including:

  • You’ve spoken at quite a few events in the US – how did you get involved in that?
  • What on-page conversion rate tools do you use?
  • What would you say are some of the biggest eCommerce trends in 2015?
  • Why do you focus on Magento as an eCommerce platform?
  • What are the biggest benefits of selecting Magento over WooCommerce and Shopify?
  • How to keep your platform scalable?
  • Is it easy enough to transfer your Ecommerce platform from WooCommerce to Magento?
  • Why should you be careful with WooCommerce?
  • Is it easy enough to split test inside Magento?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Optimizely [Conversion rate optimization]

Crazy Egg [Heat mapping software]

EyeQuant [Eye tracking software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future? [Sales Automation Platform]

AnalyticsSEO [Enterprise SEO Platform]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Try to budget your investment with 20% of it into back-end development and 80% of it into smart marketing.