Social media marketing management – ANDREW MCCAULEY | DMR #62

In 2006, Andrew McCauley started his own business consulting company and one of his first clients asked him how people were using Facebook for their marketing. He had no idea what Facebook was, let alone use it for business. Thus began his journey on studying Social Media for business. Today you can find Andrew at AutoPilotYourBusiness.com.

Social media marketing management - ANDREW MCCAULEY

Social media marketing management – ANDREW MCCAULEY

Today on Digital Marketing Radio we discuss the following:

  • Social media marketing management
  • Was it actually possible for businesses to utilise Facebook back in 2006?
  • How do you effectively delegate your social media marketing?
  • How do you structure the building of your own social media team?
  • How much social media marketing can actually be automated?
  • What impact has ‘pay to play’ on Facebook had with businesses?
  • Why you don’t want to build your business on rented land
  • Is it still important for the majority of businesses to have their own Facebook page?
  • When building a team, why it is important to recruit people that understand and embrace your brand
  • Why it may not be a great idea for an agency to provide social media posting services
  • Different communication styles on different networks
  • Is it important to try to ‘be everywhere’?
  • What social media tasks are appropriate to automate and what tasks should you definitely be doing on a manual basis?
  • Should the majority of content that you share on social media be your own?
  • Should you share the same content more than once?
  • How might social media marketing evolve over the coming year?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Skype [VOIP]

Basecamp [Team management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Podio [Project management]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Pick one thing and just do it. Too many people get overwhelmed. Version one is better than version none!