Social Media Strategy for Senior Executives – DIONNE LEW | DMR #139

Today I’m joined someone who consultants to boards on “social media for business”. She’s author of “The Social Executive: How to Master Social Media and why its Good for Business”. Welcome to DMR, @DionneLew. You can find Dionne over at DionneLew.com

On this episode of Digital Marketing Radio we discuss  social media strategy for senior executives, with topics including:

  • Is it actually a good idea to get all senior executive active on social media – or is social media simply not right for some people?
  • What percentage of senior executive would you say are active on social media at the moment?
  • For those who are active, what are the downsides of being active?
  • What are the benefits?
  • What are some of the most effective networks to be on?
  • What are some examples of the best ways for senior execs to interact on social media?
  • What are some of the most effective networks and why?
  • Can Facebook be effective for senior execs?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Buffer [Social media scheduling]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

I try not to get distracted by new tools and software! I prefer to rely on websites like Razor Social by @IanCleary and programs like Digital Marketing Radio to keep me up to speed with things.

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Be social, be global. Whether you’re a CEO or board member or professional, be social, be global.