What is Content Marketing? – CHRIS MARR | DMR #92

Chris is the founder of The Content Marketing Academy – Scotland’s first and only annual content marketing conference. He’s also founder and host of The Marketing Academy Podcast. You can find him over at Learning-Everyday.co.uk.

What is Content Marketing? - CHRIS MARR

What is Content Marketing? – CHRIS MARR

Today on Digital Marketing Radio we discuss what is content marketing, with topics including:

  • How would you define content marketing to a small business owner?
  • Does content marketing include private correspondence like email?
  • Does every business that has a website need to be involved in some form of content marketing?
  • The importance of leading with your personality
  • If you only have 3 or 4 hours per week, should you just focus on one type of content marketing?
  • Is it important to publish your content at the same time every week?
  • Is it wise to have a schedule to produce your content before the publishing date?
  • What is the biggest learning experience that you have come through as a result of publishing your podcast?
  • What can you learn by editing your own podcast?
  • What are some of the biggest mistakes that businesses make with content marketing?
  • Why you shouldn’t think of content marketing as a ‘campaign’
  • Is it possibly to measure the impact of content marketing?
  • What are some of the newer content distribution opportunities in 2015?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

AllThings [Task management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Slack [Team communication]

Meet Edgar [Social media management]

Sprout SocialΒ [Social media management]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Find a way to get your customers closer to you. Pull them in. Find a way to build a community with this one thing that you all have in common.

6 thoughts on “What is Content Marketing? – CHRIS MARR | DMR #92

  1. Chris Marr

    Hi David,

    Thanks again for inviting me to be a guest on your show. I hope that what we discussed is of value to your listeners.

    I feel very privileged to be a part of your long list of fantastic interviewees.

    DFTBA!

    Chris.

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