I’m joined today by 2 chaps who love showing small businesses how to unleash the power of standing out in a competitive world. They run what they call their very own Stand Out Marketing company – welcome to DMR, @AndrewAndPete. [You can find Andrew and Pete over at AndrewAndPete.com.]
On this episode of Digital Marketing Radio we discuss the how to stand out in the crowded digital world, with topics including:
- What are some of the most effective ‘stand out marketing activities at the moment?
- How did you get started in business together?
- You describe yourselves as visual marketers – what do you mean by that?
- If anyone views your avatar, they’ll see that you look as if you’ve been involved in an explosion – what’s that all about?
- What made you decide to record the videos for the home page of your website?
- Can any business stand out with visual marketing?
- You also mention that you like to stand out with your email marketing. What do you do to do that?
- I see that you use MailChimp – do you have an autoresponder series set up?
- You also do talks on Facebook Advertising – what’s some of the best practice at the moment there?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Dropbox [Online document storage and management]
Google Drive [Online document storage and management]
Edgar [Social media scheduling]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
ConvertKit [Email marketing for bloggers]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Stand out and be remarkable. We don’t want you to go away and think that you need to be good at what you do. We don’t want you to go away and think that you need to be great at what you do. Or even amazing. We want you to be remarkable. And when we say remarkable we only say that because it’s worth making a remark about. So if you’re not getting people to spread the word about you, then your business isn’t going to fly as much as it should do or it could do. So if you can create an experience or have a story that people just have to pass on to other people, then your business is going to fly.