David Bain: What exactly is inbound marketing? How can it help to automate your marketing? Is lead nurturing really worth it? Those are just three of the questions that I intend to ask our special guest today, Cathy Boudreau. Cathy, welcome to DMR.
Cathy Boudreau: Hi, David. Thanks for having me.
David Bain: Thanks for joining us. Cathy is a social media manager for Harvest Solutions, a CRM automation consultancy firm. Cathy deals with all of the Harvest Solutions’ inbound marketing efforts, using HubSpot as a marketing automation tool. Cathy, for those listening who don’t really know, how would you describe inbound marketing?
Cathy Boudreau: I would describe inbound marketing as a way to market to people without giving them an interruption, such as with outbound marketing, you’re making phone calls or sending them direct mail pieces. That’s all considered outbound and interruptive. Whereas, inbound is you’re getting people to come to you.
They’re doing a search on the internet and they find you. They find information on your website. They download an offer that you’ve put on your website. All of that stuff is coming in to you. That’s how I would describe inbound versus outbound.