Can ‘brick and mortar’ businesses be good content marketers? – MARK ASQUITH | DMR #103

Mark Asquith is the owner of digital and design agency DMSQD – and the founder and host of the Excellence Expected podcast. You can find him over at either or



Today on Digital Marketing Radio we discuss whether ‘brick and mortar’ businesses can be good content marketers, with topics including:

  • How do you find the time to run a successful agency and a podcast that’s published 2 days a week?
  • Do you edit your own podcasts as well?
  • Why did you decide to launch a podcast?
  • Why a 2 day a week podcast?
  • Are you going to carry on with 2 episodes per week?
  • Do you have any plans for other shows?
  • As you’re into design, do you interact on Pinterest and Instagram as well?
  • Does your podcast work closely together with your agency business or are they largely separate entities?
  • Do you think that all traditional businesses should be producing their own content or can this be outsourced?
  • Something else that you’re passionate about is great design. Where does design fit into great content marketing?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

HotJar [Visitor heatmaps & video recordings]

Evernote [Online note taking]

Dropbox [Document and file sharing]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Cyfe [All-in-one dashboard]

Meet Edgar [Social media management]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

You’ve got to think about the customers. Think about the users. Just give them something that’s high quality. Give them something that’s got a lot of value. Give them over and above what they expect – no matter what that is, whether it’s content, whether it’s pricing strategy, whether it’s service, whatever that is. But specifically in digital marketing you’ve got to get into their mindset. An that, no matter what the tactic is, no matter what the strategy is, if you can do that then you’ll have much more success.