Creating a Holistic Digital Marketing Strategy – ANTHONY KIRLEW | DMR #114

Today I’m pleased to be talking to a man, who founded his first Internet Marketing firm back in 1999. He’s worked for a large search agency, in-house for couple of major brands and is a regular conference speaker – he’s welcome to DMR, Anthony Kirlew.

You can find Anthony over at

Creating a Holistic Digital Marketing Strategy - ANTHONY KIRLEW

Creating a Holistic Digital Marketing Strategy – ANTHONY KIRLEW

Today on Digital Marketing Radio we discuss  how to create a holistic digital marketing strategy, with topics including:

  • Do you think that  brick and mortar businesses generally ‘get’ digital marketing nowadays more than they used to a few years ago?
  • What do you feel businesses struggle most with at the moment when it comes to digital marketing?
  • Tell me about your ‘SWOT’ approach to digital marketing
  • What would you say are the things that businesses think that they’re doing well – but they’re actually not?
  • If you’re doing work for a bigger business that employs multiple agencies to do different digital marketing activities – is it possible to tie everything together in a joint approach?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

iOS [iPhone operating system]

Sprout Social [Social media management]

Google Drive [Document sharing]

Quicktime [Watch & edit videos]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Periscope [Mobile broadcasting]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Before starting a marketing plan, make sure that you know who your target customer is, know what their specific needs are, and know how you can serve those needs in a way that’s different than your competition.