Email Marketing Ideas for 2015 – RYAN BUCHANAN | DMR #76

Ryan Buchanan is CEO of eROI, a digital marketing agency, which he founded to inspire and be inspired. His philosophy is all about stepping into client’s shoes with a business mindset first. You can find Ryan over at

Email Marketing Ideas for 2015 - RYAN BUCHANAN

Email Marketing Ideas for 2015 – RYAN BUCHANAN

Today on Digital Marketing Radio we discuss the following:

  • Email marketing ideas for 2015
  • Is email marketing still innovating?
  • Will social ever overtake email as a reliable customer communications medium?
  • How has the increased use of mobile impacted email marketing?
  • How Ryan obtained the domain
  • Is collecting email addresses still essential for most businesses now?
  • Using tools to capture data from both web and social
  • Whether or not email will always be part of the marketing mix
  • Why organic reach is so much of a challenge on Facebook
  • The multiple touch points of a customer order journey
  • Are companies innovating fast enough to take advantage of mew technology?
  • What is the ‘fluid web’?
  • What can you learn from your customers?
  • Working towards a single view of the customer across multiple devices
  • Why customers abandon shopping carts and what to do about it
  • What is progressive disclosure or progressive profiling?
  • Working on increasing the conversion rate while still capturing as much information as possible
  • How aggressive should a business be when it comes to asking for an email opt-in?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Google Docs [Group collaboration software]

Asana [Group collaboration software]

Harvest [Time tracking software]

LinkedIn [Business research]

Litmus [Email testing software]

ExactTarget [CRM Software]

Blue Hornet [Email marketing software]

Google Analytics [Website analytics software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Salesforce [Enterprise CRM tool]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Ask why – always get back to that core goal you want to accomplish – Why am I doing this? Why email Why search? How am I being strategic rather than just jumping right in there and looking for the ‘red shiny ball’?