Google Plus for Business tips – MARTIN SHERVINGTON | DMR #93

Martin Shervington is a consultant, speaker, trainer and coach on all things Google. He’s the community manager for Plus Your Business – you can find him over at

Google Plus for Business tips - MARTIN SHERVINGTON

Google Plus for Business tips – MARTIN SHERVINGTON

Today on Digital Marketing Radio we discuss Google Plus for Business tips, with topics including:

  • Is Google+ a social layer, a social network or both?
  • If a small business owner doesn’t have much time to focus on social media, should Google+ be priority?
  • Is it more important to try to be an influencer from your personal Google Plus profile, or build up the authority of your businesses’ Google+ page?
  • When a business is signing up for a business page, what are some of the most important first things to do?
  • Does Google+ as a social destination work for the majority of businesses?
  • Is it possible for the average user to build up a decent volume of followers on Google+?
  • What are 2 or 3 post types that tens to get most engagement on Google+?
  • Can building up circles on Google+ be better than building your own list?
  • Many people such as Larry Kim from WordStream are very vocal in saying that Google+ is on the way out – what’s your response to that?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

BufferApp [Social media scheduling]

Google AdWords [Pay per click marketing]

Genesis [WordPress framework]

Infusionsoft [CRM tool]

Circloscope [Google+ management]

NOD3x [Influencer finder]

Friends+Me [Google+ post distribution]

AgoraPulse [Facebook & Twitter social media management]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Google+ is part of the Google ecosystem. It’s got a Google search engine attached to it. I think that people should ignore a lot of the press and give things a go.

4 thoughts on “Google Plus for Business tips – MARTIN SHERVINGTON | DMR #93

  1. John Dietrich

    Nicely done Martin! I particularly liked what you say about just giving G+ a go, and not paying attention to the tech press (which likes a sky-is-falling type of story far too much).

    In my experience, and in the experience of others I know and trust on G+, the social conversions from Google+ are much better than the same on other social networks. Not to mention you show up in people’s Google search results for folks who have you circled! Powerful stuff!

  2. Emeric

    Thanks for mentioning Agorapulse Martin, you rock 🙂
    And I totally agree, the ones who “spit” on Google+ are the ones who are not using it. Sure, it’s not working for everyone, but it’s working very well for those who use it well! In our industry, it’s a place to experiment, for sure.

  3. Pingback: Google Plus For Business Tips – David Bain’s Podcast With Marin Shevington - Social Media X

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