How to get leads online – HEATHER PORTER | DMR #63

Heather Porter is a mentor to small business owners struggling to grow their business online and Co-Founder of the Digital Agency Autopilot Your Business. She is co-host of a popular online marketing podcast listened to regularly in over 80 countries, publisher of a digital magazine, and has co-authored 4 books.

How to get leads online - HEATHER PORTER

How to get leads online – HEATHER PORTER

Today on Digital Marketing Radio we discuss the following:

  • How to get leads online
  • What are some of the most effective ways to collect leads online?
  • Once you have a lead, what do you do with them?
  • And how can you convert a lead into a sale using marketing automation?
  • In late 2014, what are some of the most effective ways to collect leads online?
  • For small businesses, the importance of building up your brand before you focus on advertising
  • Where to include your call to action
  • Why it’s important not to use the same call-to-action through all of your content
  • Where to include your call-to-action in your YouTube video
  • A great tip for driving leads from Kindle books
  • The importance of strategically positioning opt-in forms
  • Heather’s recommendation for email marketing software
  • How to turn your lead into your customer
  • Why you need to offer a specific signature product or service
  • Is it important to include a telephone number on your website?
  • How you can use Google Hangouts to answer general questions from your customers
  • Tools to improve interaction with Google Hangouts

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Basecamp [Project management tool]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Help Scout [Help desk software]

Slack [Customer communication tool]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Get your autoresponders set up! Spend a little time to write your first few emails in the sequence including your first couple as stories, your middle ones content and your last ones as call-to-action. See Heather’s autoresponder in action at