Heather Porter is a mentor to small business owners struggling to grow their business online and Co-Founder of the Digital Agency Autopilot Your Business. She is co-host of a popular online marketing podcast listened to regularly in over 80 countries, publisher of a digital magazine, and has co-authored 4 books.
Today on Digital Marketing Radio we discuss the following:
- How to get leads online
- What are some of the most effective ways to collect leads online?
- Once you have a lead, what do you do with them?
- And how can you convert a lead into a sale using marketing automation?
- In late 2014, what are some of the most effective ways to collect leads online?
- For small businesses, the importance of building up your brand before you focus on advertising
- Where to include your call to action
- Why it’s important not to use the same call-to-action through all of your content
- Where to include your call-to-action in your YouTube video
- A great tip for driving leads from Kindle books
- The importance of strategically positioning opt-in forms
- Heather’s recommendation for email marketing software
- How to turn your lead into your customer
- Why you need to offer a specific signature product or service
- Is it important to include a telephone number on your website?
- How you can use Google Hangouts to answer general questions from your customers
- Tools to improve interaction with Google Hangouts
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Basecamp [Project management tool]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Help Scout [Help desk software]
Slack [Customer communication tool]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Get your autoresponders set up! Spend a little time to write your first few emails in the sequence including your first couple as stories, your middle ones content and your last ones as call-to-action. See Heather’s autoresponder in action at AYBGuide.com.