How to use YouTube for marketing – JAYDE LOVELL | DMR #52

Jayde Lovell and Bec Susan Gill are YouTube video producers, who run the YouTube Channel ‘Did Someone Say Science‘.
Previously, they were the digital dream for the world’s largest PR agency Weber Shandwick, where Jayde worked as the Vice President of Digital for Asia, Europe, Middle East and Africa, and Bec was a creative director and videographer based out of Singapore and London.

How to use YouTube for marketing - JAYDE LOVELL

How to use YouTube for marketing – JAYDE LOVELL

Today on Digital Marketing Radio we discuss the following:

  • How to use YouTube for marketing
  • What makes a successful video?
  • Why are there lots of mega-celebrities on YouTube, but not many successful brands?
  • Is video marketing harder for brands?
  • You’ve made a great video and uploaded it to YouTube – now what?
  • If you can’t afford to employ a pro video team, can you still compete with the big boys?
  • Figuring out your target market
  • Offering value to your audience
  • Promoting your video
  • Why passion is so important
  • Is the message more important than video quality?
  • What microphones to use for videos
  • How long should a video be?
  • Should you finish each video with a call-to-action?
  • What should your call-to-action be?
  • Including keywords in the appropriate places
  • Adding written transcriptions to videos
  • Tips for brands

Here’s the video we mention during the discussion:

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business?

YouTube Analytics [Analytics software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Adobe Premiere [Video production software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Be authentic. If you’re being authentic then you can’t help but be successful!