HREFLANG for International SEO – NICHOLA STOTT | DMR #200

Welcome to the second of a 3-part series of Digital Marketing Radio episodes recorded live at the Search London Meetup – a special episode sequence helping to celebrate the “double ton” of DMR episodes.

In this, episode 200, we hear the talk given by Nichola Stott from theMediaFlow on HREFLANG for International SEO. View the slides from the presentation below.

In this episode, Nichola talks about:

  • how to set up HREFLANG,
  • the most common errors in setting up HREFLANG
  • what HREFLANG isn’t for,
  • the pros and cons of implementing HREFLANG in the head section versus an XML sitemap… and much more!

This is really important information if you’re trying to target multiple countries online. Enjoy!

(Next episode we’re going to be hearing from Pete Campbell from Kaizen, sharing his thoughts on “Why Brands Need to Focus on Site Speed in a Mobile-First World.”)