Is it still necessary to be creative to build a great website? – JONATHAN TILLEY | DMR #120

Today I’m pleased to be joined by someone who helps creative people transition into being successful, creative freelancers with website makeovers, e-courses, and public speaking. He’s also spoken at TEDx – and while there, took the time to roll around the floor – as a cat. Find out more about Jonathan at JonathanTilley.com.

Is it still necessary to be creative to build a great website? - JONATHAN TILLEY

Is it still necessary to be creative to build a great website? – JONATHAN TILLEY

On this episode of Digital Marketing Radio we discuss  whether it is still necessary to be creative to build a great website, with topics including:

  • In a world where there are so many wonderful website templates, is it still necessary to be creative to build a great website?
  • On your own website, you say that you help clients with 5 main things..
    1. Build a responsive website
    2. A logo
    3. An about page
    4. Website security
    5. Promo material like business cards
  • Why is a logo important? What are the important characteristics of an effective logo?
  • Why do you need to have a prominent ‘About’ page? What should it include? Why?
  • Why are hard-copy promo materials important?
  • What should business cards include?
  • What other hard-copy promo materials work?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

MailChimp [Email marketing software]

Procron [Social media scheduling]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Periscope [Personal broadcasting]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Don’t do it unless it’s fun! This is a huge adjust/pivot point for me. I was doing everything that you’re supposed to do like article submission, guest blog posting; and I tried all those different things out and it became so tedious and I was just so pissed off with everything. And I was just chatting with my friends and they were saying, ‘this doesn’t seem like fun for you anymore’. And they said ‘why don’t you try to do something that is fun?’